請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 岳修平(Hsiu-Ping Yueh) | |
| dc.contributor.author | Chia-Chen Chen | en |
| dc.contributor.author | 陳家蓁 | zh_TW |
| dc.date.accessioned | 2021-06-16T04:10:55Z | - |
| dc.date.available | 2019-09-05 | |
| dc.date.copyright | 2014-09-05 | |
| dc.date.issued | 2014 | |
| dc.date.submitted | 2014-08-20 | |
| dc.identifier.citation | 中文參考
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55585 | - |
| dc.description.abstract | 網頁選單的呈現設計愈來愈舉足輕重，而高齡者和年輕人心智模式差異極大，對於選單呈現設計的瀏覽成效有所影響，如何設計出考量到世代間差距，容易瀏覽、辨識的網頁選單，遂成為值得探索發展的議題。預示性強調縮短設計師與使用者之間的認知差異，提供強烈的視覺線索，讓使用者能夠直覺地感知產品的特徵屬性，其概念可以幫助網頁選單設計上的脈絡和評估更加完整，因此本研究以預示性的概念來設計出網頁選單。
本研究分為兩個實驗設計，第一個為針對認知預示性所設計的實驗，為2x3多因子實驗設計，比較高齡者和年輕人，在瀏覽和操作圖文混合型、純文字型以及首字放大型選單時，其瀏覽成效上有什麼差異。第二個為針對實體預示性所設計的實驗，為2x2多因子實驗設計，比較高齡者和年輕人，在瀏覽和操作平面型和立體型的選單上，其瀏覽成效上有什麼差異。研究結果發現，瀏覽操作首字放大型選單和立體型選單時，高齡者和年輕人的任務表現最佳，滿意度、預示性最佳。 | zh_TW |
| dc.description.abstract | Website menu design become more and more important, and considering the big differences between the elderly and the young’s mental model, which will affect how people navigate the menu interface, it is worth to find out how to develop a website menu which is easy to navigate and identify for different generations. The concept of affordance stress to shorten the cognitive differences between designer and user, by providing strong visual cues, user can intuitively perceive the product’s design attributes.
This study separate into two experiment design. The first one is about the cognitive affordance, 2x3 multifactorial experimental design, aiming to compare the difference of navigation performance between the elderly and the young when they navigate and use the iconic menu, word menu and first-letter-amplified menu. The second one is about the physical affordance, 2x2 multifactorial experimental design, aiming to compare the difference of navigation performance between the elderly and the young when they navigate and use the flat menu and three-dimensional menu. The results of this study indicated that for the the elderly and the young, first-letter-amplified menu and three-dimensional menu having the best affordance, navigation performance and satisfaction. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T04:10:55Z (GMT). No. of bitstreams: 1 ntu-103-R00630004-1.pdf: 7317988 bytes, checksum: ef7cf78858e65da60ecd49fb9003a143 (MD5) Previous issue date: 2014 | en |
| dc.description.tableofcontents | 口試委員會審定書 i
謝 辭 ii 摘 要 iv Abstact v 目錄 vi 圖目錄 viii 表目錄 xi 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 4 第三節 名詞解釋 5 第二章 文獻探討 6 第一節 網頁選單介面與預示性 6 第二節 高齡者與年輕人的世代差別 19 第三節 瀏覽成效相關評估方式 28 第三章 研究方法 39 第一節 研究架構 39 第二節 實驗設計 41 第三節 研究工具 51 第四節 實驗流程 52 第五節 資料分析 55 第四章 研究結果 60 第一節 問卷信度檢驗 60 第二節 世代表現與差異影響分析 61 第三節 選單介面型式影響分析 150 第四節 選單介面型式偏好原因 166 第五章 結論與建議 174 第一節 結論摘要 174 第二節 研究限制 177 第三節 綜合建議 178 第六章 參考文獻 181 | |
| dc.language.iso | zh-TW | |
| dc.subject | 瀏覽成效 | zh_TW |
| dc.subject | 預示性 | zh_TW |
| dc.subject | 世代差異 | zh_TW |
| dc.subject | 網頁選單 | zh_TW |
| dc.subject | generation difference | en |
| dc.subject | website menu | en |
| dc.subject | affordance | en |
| dc.subject | navigation performance | en |
| dc.title | 選單預示性設計瀏覽成效之世代差異研究 | zh_TW |
| dc.title | Navigation Performance of Affordance-based Interface Menu Design among Different Generations | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 102-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳姿伶(Tzy-Ling Chen),林維真(Wei-jane Lin) | |
| dc.subject.keyword | 網頁選單,預示性,瀏覽成效,世代差異, | zh_TW |
| dc.subject.keyword | website menu,affordance,navigation performance,generation difference, | en |
| dc.relation.page | 197 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2014-08-21 | |
| dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
| dc.contributor.author-dept | 生物產業傳播暨發展學研究所 | zh_TW |
| 顯示於系所單位： | 生物產業傳播暨發展學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-103-1.pdf 未授權公開取用 | 7.15 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。