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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55163完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃俊堯 | |
| dc.contributor.author | Wei-Tung Chen | en |
| dc.contributor.author | 陳偉彤 | zh_TW |
| dc.date.accessioned | 2021-06-16T03:49:34Z | - |
| dc.date.available | 2018-03-13 | |
| dc.date.copyright | 2015-03-13 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-01-24 | |
| dc.identifier.citation | 一、英文部分
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Wagner, and Kirk Wakefield (2007), “Can a Retail Web Site Be Social?”, Journal of Marketing, 71 (July), 143-57. 47. Ward, M.R. (2001),”Will Online Shopping Compete More with Traditional Retailing or Catalog Shopping?”, Netnomics3(2): pp:103-17. 48. Weill P & M. Vitale (2001), “From Place to Space: Migrating 10 Atomic e-Business Models”, Harvard Business School Press. 49. Wigand, R.(1997). “Electronic commerce: Definition, theory, and context”, The Information Society, 13, pp:1-16. 50. Wigand, R. & Benjamin, R. (1995), “Electronic Commerce: Effects on Electronic Markets”, Journal of Computer Mediated Communication, 1(3). 51. Zimmerman, Ann (2011), “Check Out the Future of Shopping”, The Wall Street Journal, (May 18), (accessed January 2, 2013) 二、中文部分 1. Kenneth C. Laudon & Carol Guercio Traver ，「電子商務-商業、技術和社會」，北京：高等教育出版社 2. 黃玫瑄，王義智，「中國大陸資通訊產品通路現況與商機特輯」，資訊工業策進會產業情報研究所，2011 3. 「2014 年1 季度中國IT 市場指數電腦整機數據監測報告」，深圳華強中電市場指數有限公司，2014 4. 丘珮君（2008），「中國大陸IT賣場知虛實整合策略探討」，國立台灣大學管理學院國際企業學系研究所碩士論文 5. 張燁雯（2013），「中國大陸 B2C 電子商務策略分析」，國立台灣大學管理學院國際企業學系研究所碩士論文 6. 張雅婷（2007），「虛實通路、品牌特性與促銷策略影響品牌權益之研究」，國立高雄海洋課既大學運籌管理系畢業專題 7. 莊雅蘭（2012），「探討企業由實體走向虛擬之即創歷程-以台灣中小企業為例」，國立台灣大學管理學院國際企業學系研究所碩士論文 8. 陳歷峰（2000），「網際網路拍賣機制之初探研究」，台灣大學商研所碩士論文 9. 「2013中國IT賣場現狀與未來趨勢分析」，新尚集團，2013 10. 2008中國消費電子零售商50強（TOP 50），TWICE中國，2009 11. 2013年中國B2C在線零售商榜單（TOP 30），艾瑞諮詢，2014 12. 2011-2015年中國O2O市場規模發展分析，艾瑞諮詢，2012 13. 2013年中國O2O整體市場規模達4623億元人民幣，易觀智庫，2014 14. 「第34次中國互聯網落發展狀況調查統計報告」，中國互聯網絡信息中心，2014 15. 「O2O模式下的消費行為現狀及趨勢」，21CN股票，2014 16. 蘇靜，王宇靜，「電商時代傳統企業O2O之道」，電子工業出版社，2014 17. 張波，「O2O：移動互連網時代的商業革命」，機械工業出版社，2013 18. 黃俊英，「行銷研究」，台北：華泰書局，1996 19. 李靖，易建湘，2001，「電子商務在中國」，北京：中國經濟出版社 20. 張博，「B2C 商業模式評價研究」，哈爾濱：哈爾濱理工大學，2009 21. 鍾倫納，「應用社會科學研究法」，台北市，台灣商務印書館，1997 22. 板磚大余，「O2O進化論：數據商業時代全景圖」，中信出版社，2014 23. 洪順慶，行銷管理，台北:新陸書局，1999 24. 趙義隆，「台灣行銷通路演變之網路類型與趨勢分析」，第二屆產業管理研討會論文集，1994 25. 陳光鋒，「互聯網思維的商業實戰：O2O的12個致勝關鍵，看小米、微信、QQ、百度、阿里巴巴、淘寶、天貓如何成為電商與社群的市場霸主」，天下雜誌，2014 26. 江逸之，「藍天電腦重見藍天，百腦匯要成為中國IT賣場龍頭」，遠見雜誌，244期，2006年10月號 27. 通路(Channel)的定義: http://www.investopedia.com/terms/c/channel.asp 28. IT賣場的現在與未來 台灣3C通路發展趨勢http://www.nova.com.tw/2008channel/report_1.php 三、資料庫部分 1. 中國電子商務研究中心，http://www.100ec.cn/zt/2013ndwlls/ 2. 艾瑞諮詢網，http://www.ebrun.com/20121103/60015.shtml 3. 中文互聯網數據資料中心，http://www.199it.com/ | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55163 | - |
| dc.description.abstract | 隨著互聯網在中國迅速的擴張和興起，不僅僅帶動了中國互聯網上的社群活動發展活躍，更帶動了中國的網路經濟迅速起飛，因此，現有的中國實體通路商正面對網路商城的重大威脅，在互聯網的衝擊下，消費者的消費行為正在產生改變，消費者不再已實體通路為選購的第一考量，紛紛轉向網路商店進行購買行為，IT產品也同樣受到影響，過往大家習慣的實體IT賣場、3C賣場和「電器一條街」也漸漸受到網路商城的衝擊，因此許多實體通路開始尋找能夠貫穿虛擬和實體的方式對市場潮流進行應變，嘗試新型態的商業模式，因而產生了「虛實整合O2O (Online to Offline)」
本研究為了充分研究實體IT通路的虛實整合O2O的策略並提供建議，針對以下幾個面向做研究： 1.虛實整合O2O的成功關鍵因子為何？ 2. IT產品通路企業是否適合執行虛實整合O2O策略？ 3.百腦匯的虛實整合O2O策略研究與建議 最後結合以上分析產業分析並針對個案公司的虛實整合O2O策略研究，歸結出以下幾項虛實整合O2O策略的成功關鍵因素： 1. O2O虛實整合的起源必須是消費者的「即時、自發性」需求 2. O2O的組成為金流、物流、資訊流加上實體店面的完美串流 3. O2O模式有單向和雙向兩種模式 4. IT產品的高單價、高體驗性，有利於O2O的發展 | zh_TW |
| dc.description.abstract | The growth and expansion of Internet in China helps to develop not only the widespread social network but also the E-commerce, which threatens the physical retailers. The reason behind is that, due to the Internet, many consumers now can choose to shop online rather than offline. Without exception, traditional IT retailers also face the same challenge. In this case, many physical retailers begin to combine both online and offline resources and create a new business model called “Online to Offline (O2O)” in order to respond accordingly to the challenge from E-commerce.
This research analyzes the Online to Offline (O2O) strategy for physical IT retailers in order to provide further suggestions. Moreover, this research will study the following questions and scopes: 1. What’s the critical element to succeed in O2O strategy? 2. Whether physical IT retailers are suitable for O2O strategy? 3. Study O2O strategy of Buynow and make suggestions This research has several conclusions after analyzing the industry and the case study. 1. The O2O strategy needs to be made based on the instant and spontaneous demand from consumers 2. A successful O2O strategy needs the perfect combination of cash flow, logistics, information flow and physical store 3. The O2O strategy has both one-way and two-way modes 4. IT products have the features of high price and high need of experience, which are advantages for the development of O2O strategy | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T03:49:34Z (GMT). No. of bitstreams: 1 ntu-104-R00741003-1.pdf: 18041703 bytes, checksum: 2f3185fb2825d2dbfc95a261a11fea8e (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | 第一章 緒論 1
第一節 研究背景與動機 1 第二節 研究問題 5 第三節 研究目的 6 第四節 論文結構與研究流程 6 第二章 文獻探討 9 第一節 通路的定義、功能、類型和特性 9 第二節 電子商務（Electronic Commerce）的定義、特性和類型 15 第三節 平台、網絡效應和包絡效應的定義 20 第三章 研究方法 24 第四章 個案分析--相關產業背景探討 27 第一節 IT的定義 27 第二節 IT產品發展現況 28 第三節 中國IT通路市場 30 第四節 中國線上網路IT通路發展 37 第五節 中國實體IT通路困境 44 第六節 中國實體IT通路演化：O2O—實體與虛擬接軌 49 第五章 個案分析--聚焦百腦匯 72 第一節 藍天集團介紹 72 第二節 百腦匯介紹 75 第三節 百腦匯困境與競爭對手 84 第四節 目前百腦匯O2O發展策略 88 第六章 結論與後續研究建議 96 第一節 研究結論 96 第二節 百腦匯未來O2O發展策略建議 101 第三節 後續研究建議 106 參考文獻 107 一、英文部分 107 二、中文部分 112 三、資料庫部分 115 | |
| dc.language.iso | zh-TW | |
| dc.subject | 虛實整合 | zh_TW |
| dc.subject | IT實體通路 | zh_TW |
| dc.subject | 中國IT通路 | zh_TW |
| dc.subject | China IT retail channel | en |
| dc.subject | Online to Offline | en |
| dc.subject | IT physical retailer | en |
| dc.subject | Click and mortar | en |
| dc.title | 中國大陸實體IT產品通路虛實整合(O2O)策略探討與建議—以百腦匯為例 | zh_TW |
| dc.title | The Online to Offline Strategy of Offline IT Channel in China—A Case Study of Buynow | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 郭佳瑋,陳華寧 | |
| dc.subject.keyword | 虛實整合,IT實體通路,中國IT通路, | zh_TW |
| dc.subject.keyword | Online to Offline,IT physical retailer,China IT retail channel,Click and mortar, | en |
| dc.relation.page | 115 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2015-01-26 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
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