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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 翁崇雄(Chorng-Shyong Ong) | |
| dc.contributor.author | Shu-Chen Chang | en |
| dc.contributor.author | 張淑楨 | zh_TW |
| dc.date.accessioned | 2021-06-16T03:44:52Z | - |
| dc.date.available | 2020-04-27 | |
| dc.date.copyright | 2015-04-27 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-02-06 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/55030 | - |
| dc.description.abstract | 網路已成為生活的一部份，網站特性亦漸漸融入生活中。當網站隨時間逐漸影響情緒與認知時，網站滿意感與情緒應同等重要。網站幸福感係為網站滿意感與網站情緒的整合元素，可視為一個比滿意感更有效的行為預測因子。因此，本研究目的針對享樂網站幸福感發展一個衡量量表WebHapp。由期望確認理論(expectation-confirmation theory)、沉浸理論(flow theory)、與幸福感相關理論作為基礎進行探索，量表來源皆為網站滿意感與網站情緒之相關影響因子。過程中以item-to-total信度分析、相關分析、與因素分析進行量表精煉，並透過Cronbach’ alpha、表面效度、內容效度、與各種建構效度進行量表信效度檢測，並發展出聯繫性、資訊支持、情緒緩衝、自我成長、服務可靠性與網站滿意感六因子。以提供未來研究在享樂網站幸福感領域進行更深入之探討與驗證。研究結果可提供學術界與實務界在進行相關研究或實務工作上的參考。 | zh_TW |
| dc.description.abstract | Various social and leisure websites have a great impact on users, and some websites even affect user emotions and satisfaction. Both of the emotional and satisfaction are important. Website happiness includes user emotions and satisfaction. This study uses expectation-confirmation theory, flow theory, and psychological happiness theories to explore these website-related emotional and satisfaction issues to understand key factors of hedonic website-related happiness. Item-to-total, Cronbach’ alpha, correlation, and factor analyses were used in item purification process, and Cronbach’ alpha, face validity, content validity, and construct validities were used to examine the reliabilities and validities of WebHapp. Result shows a six-factor scale named WebHapp. WebHapp contains connection, information supportive, emotion buffering, self-growth, service reliability and website satisfaction. WebHapp is also developed to provide a research foundation for future website-related happiness studies. WebHapp also provides website developers and website service providers to improve their website services. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T03:44:52Z (GMT). No. of bitstreams: 1 ntu-104-D97725009-1.pdf: 935154 bytes, checksum: 8cf03d16b5c49bf54e3c3d19cc005542 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | 第一章 緒論 1
第一節 研究背景與動機 1 第二節 研究目的 5 第二章 文獻探討 7 第一節 幸福感 7 第二節 網站幸福感 11 第三節 網站滿意感之相關理論 14 第四節網站情緒之相關理論 19 第五節社交關係中的幸福感 22 第六節休閒活動中的幸福感 24 第三章 研究方法 28 第一節 量表發展方法 28 第四章 量表之發展結果 33 第一節 研究流程 34 第二節 構面定義 34 第三節 問項發展 34 第四節 資料蒐集 41 第五節 量表精煉 42 第五章 量表驗證 51 第一節 量表驗證 51 第二節 信度 52 第三節 表面效度與內容效度 53 第四節 建構效度 54 （一）收斂效度 54 （二）區別效度 59 第六章 研究結論與建議 61 第一節 結 論 61 第二節 理論與實務意函 66 第三節 研究限制 70 第四節 未來研究建議 71 文獻 72 附錄一 88 附錄二 89 | |
| dc.language.iso | zh-TW | |
| dc.subject | 網站滿意感 | zh_TW |
| dc.subject | 網站幸福感量表 | zh_TW |
| dc.subject | 網站幸福感 | zh_TW |
| dc.subject | WebHapp | zh_TW |
| dc.subject | 網站情緒 | zh_TW |
| dc.subject | website satisfaction | en |
| dc.subject | WebHapp | en |
| dc.subject | website emotion | en |
| dc.subject | website happiness instrument | en |
| dc.subject | website happiness | en |
| dc.title | 網站幸福感之探索與量表發展 | zh_TW |
| dc.title | Hedonic Website Happiness: Exploring and Scale Development | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-1 | |
| dc.description.degree | 博士 | |
| dc.contributor.oralexamcommittee | 耿慶瑞(Ching-jui Keng),范懿文(Yi-Wen Fan),汪志堅(Chih-Chien Wang),吳玲玲(Ling-Ling Wu) | |
| dc.subject.keyword | 網站幸福感,網站滿意感,網站情緒,WebHapp,網站幸福感量表, | zh_TW |
| dc.subject.keyword | website happiness,website satisfaction,website emotion,WebHapp,website happiness instrument, | en |
| dc.relation.page | 89 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2015-02-06 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
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| ntu-104-1.pdf 未授權公開取用 | 913.24 kB | Adobe PDF |
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