請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54782完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃俊堯(Chun-Yao Huang) | |
| dc.contributor.author | Satoko Furuya | en |
| dc.contributor.author | 古屋智子 | zh_TW |
| dc.date.accessioned | 2021-06-16T03:38:25Z | - |
| dc.date.available | 2015-08-11 | |
| dc.date.copyright | 2015-08-11 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-03-19 | |
| dc.identifier.citation | 1 Japan Tourism Agency, “Statistic Survey of Staying Japan, 2013”, June 2014
2 観光立国推進会議「観光立国実現に向けたアクション・プログラム2014 ∼『訪日観光客2000万人時代』に向けて」June 17th, 2014 3 Peter Robinson, Michael Luck and Stepehn L.J. Smith, “Tourism”, CABI, 2012, pp37-38 4 Elise Truly Sautter and Birgit Leisen, Managing Stakeholders: A Tourism Panning Model, Annals of Tourism Research, Vol.26, No.2, 1999, pp 312-328 5 World Tourism Organization website, “Who we are”, accessed on January 24th, 2015. http://www2.unwto.org/content/who-we-are-0 6 Peter Robinson, Michael Luck and Stepehn L.J. Smith, “Tourism”, CABI, 2012, pp29 7 Joseph S. Nye, Jr., Soft Power: The Means to Success in Qorld Politics, Public Affairs, 2004, pp85. 8 Elise Truly Sautter and Birgit Leisen, Managing Stakeholders: A Tourism Planning Model, Annals of Tourism Research, Vol.26, No.2, pp. 312-328, 1999 9 Maureen G. Reed, Power Relations and Community-Based Tourism Planning, Annals of Tourism Reserach, Vol. 24, No.3, 1997, pp566-591 10 Toshinori Ikeda, Positioning of the system theory and field theory to the regional policy; Used tourism as the core , 「地域政策研究」（高崎経済大学地域政策学会）Vol.8-3, Feb. 2006, pp235-255 11 Barbora Cherifi, Andrew Smith, Robert Maitland and Nancy Stevenson, Destination images of non-visitors, Annals od Tourism Research, Vol.49, 2014, pp190-202 12 American Marketing Association, “Common Language in Marketing”. Accessed on January 23rd, 2015. http://www.marketing-dictionary.org/ama 13 Sharad Sarin, “Strategic Brand Management for B2B Markets”, SAGE Publications Inc., 2010, pp12 14 Hans Ouwersloot and Tom Duncan(2008), Integrated Marketing Communications, McGraw-Hill Companies. 15 Kevin Lane Keller (2003), Strategic Brand Management, 2nd edn, Upper Saddle river: Prentice Hall. 16 Hans Ouwersloot and Tom Duncan (2008), Integrated Marketing Communications, McGraw-Hill Companies. 17 Anne H. Chasser and Jannifer C. Wolf, Brand Rewired Connecting Intellectual Property, Branding, and Creativity Strategy, John Wiley & Sons, Inc., 2010, pp10-11 18 Marian Burk Wood, “The Marketing plan Handbook”, Pearson, 2012, pp76. 19 Alan Fyall, Christine Callo and Brenda Edwards, Relationship Marketing: The Challenge for Destinations, Annals of Tourism Research, Vol.30, No.3, pp. 644-659, 2005 20 James C. Anderson, James A. Narus and Wouter van Rossum, Customer Value Propositions in Business Markets, HBR’s 10 Must Reads On Strategic Marketing, Harvard Business Review Press (2013), pp113-131 21 Clayton M. Christensen, Scott Cook and Taddy Hall, Marketing Malpractice, HBR’s 10 Must Reads On Strategic Marketing, Harvard Business Review Press (2013), pp57-76 22 Christy M.K. Cheung, Matther K.O. Lee and Neil Rabjohn, The impact of electric word-of-mouth: The adoption of online opinions in online customer communities, Internet Research, Vol. 18, No.3, 2008, pp229-247 23 Sangwon Park and Juan L. Nicolau, Asymmetric Effects of Online Consumer Reviews, Annals of Tourism Research, Vol.50, 2015, pp67-83 24 Metin Kozak, Repeaters’ Behavior at Two Distinct Destinations, Annals of Tourism Research, Vol.28, No.3, pp. 784-807, 2001 xxv Yin, Robert K, “Case Study Research: Design and methods”, Fifth Edition, 2014, Sage 133 xxvi Rikard Larsson, “Case Survey Methodology: Quantitative Analysis of Patterns across Studies”, The Academy of Management Journal, Vol. 36, No. 36 (Dec. 1993), pp. 1515-1546 xxvii Metin Kozak, “Repeaters’ Behavior at Two Distinct Destinations”, Annals of Tourism Research, Vol. 28, No.3, pp. 784-807, 2001 Sangwon Park and Juan L. Nicolau, “Asummetric effects of Online Consumer Reviews”, Annals of Tourism Research, Vol. 50, pp. 67-83, 2015 Tom Borrup, “The Creative Community Builder’s Handbook”, Fieldstone Alliance, 2006, pp.149 Japan Tourism Agency, “宿泊旅行統計調査” Japan Tourism Agency, “訪日外国人消費動向調査” xxviii Sankei Shimbun, “Toshin no hotel de gaikokujin hiritsu ga 3 wari kyo, honichi kyaku 1200 man-nin no shohi ga nihon keizai wo oshiage (More than 30% of guests at the upper-grade hotels in the center of metropolitan are foreign visitors: expenses by 12 millions tourists lead Japanese ecomony)”, December 17th, 2014, accessed on January 21st, 2015. http://www.sankei.com/economy/news/141217/ecn1412170054-n1.html xxix Chunichi Shimbun, “Hamamatsu de kanko kyaku nado ukeire he (Trial for inviting foreign visitors in Hamamatsu City)”, December 22nd, 2014, accessed on January 21st, 2015. http://www.chunichi.co.jp/article/shizuoka/20141222/CK2014122202000043.html xxx Cabinet Office, Government of Japan, “System of National Accounts 2013, Gross Domestic Product Classified by Economic Activities”, accessed on January 21st, 2015. http://www.esri.cao.go.jp/en/sna/data/kakuhou/files/2013/27annual_report_e.html xxxi Japan Tourism Agency, “Tourism nation Promotion Basic Law”, accessed on Janurary 21st, 2015. http://www.mlit.go.jp/kankocho/en/kankorikkoku/index.html xxxii Japan Tourism Agency, “About the JTA”, accessed on January 21st, 2015. http://www.mlit.go.jp/kankocho/en/about/index.html xxxiii Ministry of Foreign Affairs of Japan, “Exemption of Visa (Short-Term Stay)”, accessed on January 21st, 2015. http://www.mofa.go.jp/j_info/visit/visa/short/novisa.html xxxiv Japan Tourism Agency, “Shohizei menzei seido wo riyou shita Gaikoku-jin ryoko-sha no yukyaku ni tsuite (About attracting foreign tourists by sales tax refunding)”, October 1st, 2014, accessed on January 21st, 2015. http://www.mlit.go.jp/kankocho/news03_000098.html xxxv Shizuoka Prefecture Quartaly GDP (Actual, adjusted), accessed on January 15th, 2015. http://toukei.pref.shizuoka.jp/bunsekihan/data/15-020/140038.html xxxvi Department of Statistics, Ministry of Economic Affairs (Taiwan), Gross Domestic Products (Nominal), accessed on January 18th, 2015. http://dmz9.moea.gov.tw/GMWeb/common/CommonQuery.aspx xxxvii Google map, accessed on January 15th. http://goo.gl/kUOT7g xxxviii Shizuoka Guide, “Area Guide”, accessed on January 15th, 2015. http://www.shizuoka-guide.com/english/area/index.html xxxix Shizuoka Prefecture, “The Outline of Shizuoka Prefecture’s Regional Diplomacy”, June 2012. Accessed on January 11th, 2015. https://www2.pref.shizuoka.jp/all/file_download1020.nsf/9915DA04C6A1A72949257B89001D6702/$FI LE/02plan.pdf xl Fisheries Agency “The Investigation for Fisheries products”, November 2014 xli Metin Kozak, “Repeaters’ behaveor at two distinct destinations”, Annals of Tourism Research, Vol. 28, No.3, 2001, pp. 784-807 xlii Shizuoka Prefecture 'Taiwanese Travel Tendency Toward Japan and Shizuoka'Dec.31st,2014(Shizuoka prefecture, Taiwanese Travel Tendency toward Japan and Shizuoka Prefecture, December 31st 2014) | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54782 | - |
| dc.description.abstract | 這篇例案研究針對台灣人的往日本旅行時消費行為與日本靜岡縣知名度進行。調查的目的是推測日本地方政府為了迎入外國旅客促進何如政策。透過定量調查了解台灣旅客希求體驗跟日本文化有關的觀光資源，雖然台灣旅客知道「靜岡縣」但不少人到過那座縣等動態。而透過定性調查發現交通工具、公共地方等的標識對台灣人不容易看到或懂。而因為兩國講不同溝通語言，跟當地人的溝通會引起不滿。根據兩種調查筆者建議靜岡縣要以何如來主要觀光資源、按照何等順序實行政策等。 | zh_TW |
| dc.description.abstract | This case study focuses on Taiwanese travel tendency toward Japan and Shizuoka prefecture. The empirical research attempts to figure out the tendency of Taiwanese tourists when they trip to Japan. Since tourism has stakeholders in many different field, a government should play a leading role in order to invite both existing and potential inbound tourists. Comprehending potential customer’s need and pain point would be a fundamental for a policy design, hence qualitative and qualitative approaches have been taken to fulfill the research objective in this paper. This research applies Shizuoka prefecture, a middle-size local authority in Japan, as a case study. The result suggests the prefecture should focus on single tourism resource, and it should wire the other resources when they propose tourists its attractions, so as to make a different with competitors. The prefecture should also solve the language problem on the public transportation, public place, etc. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-16T03:38:25Z (GMT). No. of bitstreams: 1 ntu-104-R02749048-1.pdf: 3780614 bytes, checksum: baa1b6ae7a7f128f5b119e76f5e3743a (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | Abstract 3
Table of Contents 4 List of Figures, Tables 7 Chapter I Introduction 9 1.1 Introduction 9 1.2 Research Questions 11 1.2.1 Main Question 11 1.2.2 Sub-question 1 11 1.2.3 Sub-question 2 11 1.2.4 Sub-question 3 12 Chapter II Literature Review 13 2.1 Tourism 13 2.2 Branding 16 2.3 Strategic Marketing 18 Chapter III Research Methodology 21 Chapter IV Research Background 23 4.1 Tourism Industry in Japan 23 4.2 Tourism Industry in Shizuoka Prefecture 26 4.3 Research Procedure 31 4.3.1 Quantitative Research 31 4.3.2 Qualitative Research 33 4.4 Notes 35 Chapter V Empirical Research 36 5.1 Quantitative Research 36 5.1.1 Experience of Traveling to Japan 36 5.1.1.1 Attributes of Respondent 36 5.1.1.2 Experience of the Latest Trip to Japan 37 5.1.1.2.1 Experience of Travel to Japan 37 5.1.1.2.2 Length of Stay 38 5.1.1.2.3 Companion 39 5.1.1.2.4 Expense 40 5.1.1.2.5 Purpose 40 5.1.1.2.6 Types of Trip 41 5.1.1.2.7 Destination 43 5.1.1.2.8 Tourism Attraction 44 5.1.1.2.9 Information Source 44 5.1.1.2.10 Intension to Re-visit 46 5.1.2 Brand Awareness of Shizuoka Prefecture 47 5.1.2.1 Brand Awareness of Shizuoka Prefecture 47 5.1.2.2 experience of Travelling to Shizuoka Prefecture48 5.1.2.2.1 Experience of Visiting Shizuoka 48 5.1.2.2.2 Experience of Visiting Shizuoka as a Destination 48 5.1.2.2.3 Brand Awareness of Shizuoka Airport 49 5.1.2.2.4 Direct Flight 50 5.1.2.2.5 Experience of Using Shizuoka Airport 50 5.1.2.2.6 Types of Travel 51 5.1.2.2.7 Tourism Resources in Shizuoka 52 5.1.2.3 Interests and Experiences of Those Who Visited Shizuoka 53 5.1.2.3.1 Types of Travel 53 5.1.2.3.2 Length of Stay 54 5.1.2.3.3 Companion 54 5.1.2.3.4 Expense 54 5.1.2.3.5 Information Source 55 5.1.2.3.6 Intension to Re-visit 57 5.2 Qualitative Research 57 5.2.1 Findings Through Interview 57 5.2.2.1 Major Findings 57 5.2.2.2 General information: Reason for Visiting 59 5.2.2.3 General Information: Types of Trip 60 5.2.2.4 Preparation: Information Source 62 5.2.2.5 Preparation / Experience: Transportation and Accommodation 64 5.2.2.6 Preparation / Experience: Cash or Credit Card 65 5.2.2.7 Experience: Possible Improvements 66 Chapter VI Findings and Suggestion 68 6.1 Findings from Two Researches 68 6.1.1 Tour or Non-tour 68 6.1.2 Information Source 69 6.1.3 Japanese Food 69 6.1.4 Brand Awareness 70 6.2 Response to the Sub-questions 70 6.2.1 Expectation and Satisfaction 71 6.2.2 Pain Point 71 6.3.3 Brand Awareness of Shizuoka 72 6.3 Suggestion as an Answer for the Main Question 72 6.3.1 Branding: Focus on “Mt. Fuji”, Tie Other Resources to It 73 6.3.2 Positioning: Cultivate from Potential Tour Participants 73 6.3.3 Timeline 75 6.4 Research Limitation 76 Appendixes 78 Appendix 1. Questionnaire on Quantitative Research 78 Appendix 2. Interview Transcripts 84 References 132 | |
| dc.language.iso | en | |
| dc.subject | 旅遊 | zh_TW |
| dc.subject | 定量調查 | zh_TW |
| dc.subject | 台灣 | zh_TW |
| dc.subject | 訪日旅行 | zh_TW |
| dc.subject | 觀光 | zh_TW |
| dc.subject | 靜岡 | zh_TW |
| dc.subject | 政策 | zh_TW |
| dc.subject | 消費行為 | zh_TW |
| dc.subject | 問卷 | zh_TW |
| dc.subject | 郊外 | zh_TW |
| dc.subject | 知名度 | zh_TW |
| dc.subject | 定位 | zh_TW |
| dc.subject | 日本 | zh_TW |
| dc.subject | 例案研究 | zh_TW |
| dc.subject | 定性調查 | zh_TW |
| dc.subject | Quantitative research | en |
| dc.subject | Tourism | en |
| dc.subject | Japan | en |
| dc.subject | Inbound | en |
| dc.subject | Taiwan | en |
| dc.subject | Qualitative research | en |
| dc.subject | Travel | en |
| dc.subject | Sightseeing | en |
| dc.subject | Trip | en |
| dc.subject | Policy | en |
| dc.subject | Marketing | en |
| dc.subject | Brand awareness | en |
| dc.subject | Positioning | en |
| dc.subject | Case study | en |
| dc.title | 如何迎入外國旅客：靜岡縣例案研究 | zh_TW |
| dc.title | How to Invite Foreign Tourists to Japan: Case Study of Shizuoka Prefecture | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 簡怡雯,費凱洛 | |
| dc.subject.keyword | 觀光,訪日旅行,台灣,定量調查,定性調查,日本,旅遊,靜岡,政策,消費行為,問卷,郊外,知名度,定位,例案研究, | zh_TW |
| dc.subject.keyword | Tourism,Japan,Inbound,Taiwan,Quantitative research,Qualitative research,Travel,Sightseeing,Trip,Policy,Marketing,Brand awareness,Positioning,Case study, | en |
| dc.relation.page | 133 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2015-03-20 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-104-1.pdf 未授權公開取用 | 3.69 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。