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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 朱文儀 | |
dc.contributor.author | Ting-yu Lin | en |
dc.contributor.author | 林亭佑 | zh_TW |
dc.date.accessioned | 2021-06-16T03:36:21Z | - |
dc.date.available | 2015-08-11 | |
dc.date.copyright | 2015-08-11 | |
dc.date.issued | 2015 | |
dc.date.submitted | 2015-06-15 | |
dc.identifier.citation | 一、 英文部分
Aaker, J., & Akutsu, S. (2009). Why do people give? The role of identity in giving. Journal of Consumer Psychology, vol. 19, 267-270. Agarwal, A., Catalini, C., & Goldfarb, A. (2011). The Geography of Crowdfunding. SSRN Electronic Journal. Retrieved from http://ssrn.com/abstract=1770375 Bagnoli, M., & Lipman, B. (1989). Provision of Public Goods: Fully Implementing the Core through Private Contributions. Review of Economic Studies, 56 (4), 583-601. Bandura, A. (1986). The Explanatory and Predictive Scope of Self-Efficacy Theory. Journal of Social & Clinical Psychology, vol. 4, no. 3, 359-373. Burtch, G., Ghose, A., & Wattal, S. (2012). An Empirical Examination of the Antecedents and Consequences of Investment Patterns in Crowd-Funded Markets. SSRN Electronic Journal (forthcoming in Information Systems Research). Retrieved from http://ssrn.com/abstract=1928168 Cialdini, R. (2001). Influence: Science and Practice. Boston, MA: Allyn and Bacon. de Witt, N. (2012). A Kickstarter’s Guide to Kickstarter. Retrieved Jan 25, 2015, from http://kickstarterguide.com/files/2012/06/A-Kickstarters-Guide-to-Kickstarter.pdf Fisher, P., Kruegar, J., Greitemeyer, T., Vogrincic, C., Kastenmuller, A., Frey, D., . . . Kambacher, M. (2011). The Bystander-Effect: A Meta-Analytic Review on Bystander Intervention in Dangerous and Non-Dangerous Emergencies. Psychological Bulletin, 137(4), 517-537. Gerber, E., Hui, J., & Kuo, P. (2012). Crowdfunding: Why People Are Motivated to Post and Fund Projects on Crowdfunding Platforms. ACM Conference on Computer Supported Cooperative Work (Workshop paper). Kraut, R., & Resnick, P. (2012). Encouraging contributions to online communities. Evidence-based social design: Mining the social sciences to build successful online communities. Cambridge, MA: MIT Press, in press. Kuppuswamy, V., & Bayus, B. (2013). Crowdfunding Creative Ideas: The Dynamics of Project Backers in Kickstarter. UNC Kenan-Flagler Research Paper No. 2013-15. Mod, C. (2010). Kickstartup: Successful fundraising with Kickstarter.com & (re)making Art Space Tokyo. Retrieved Jan 25, 2015, from http://craigmod.com/journal/kickstartup/ Mollick, E. (2013). The dynamics of crowdfunding: An exploratory study. Journal of Business Venturing 29 (2014), 1-16. Morduch, J. (1999). The microfinance promise. Journal of Economic Literature 37, 1569. Poetz, M., & Schreier, M. (2012). The value of crowdsourcing: can users really compete with professionals in generating new product ideas? Journal of Product Innovation Managment 29. Schwienbacher, A., & Larralde, B. (2010). Crowdfunding of small entrepreneurial ventures. SSRN Electronic Journal. Steinberg, D. (2012). The Kickstarter Handbook. Philadelphia, PA: Quirk Books. Wash, R. (2013). The Value of Completing Crowdfunding Projects. ICWSM, The AAAI Press. Zhang, J., & Liu, P. (2012). Rational Herding in Microloan Markets. Management Science, 58(5), 892-912. 二、 中文部分 林雅燕. (2014). 新興募資方式-群眾募資行為之初探. 經濟研究第14期, 152-172. 鄭少凡. (2012). 群眾募資平台flyingV幫你圓夢. 看雜誌第115期. 三、 網路部分 Dan Martell. (2014).“Crowdfunding’s Epic Growth”. http://blog.clarity.fm/clarity-exclusive-crowdfundings-epic-growth-infographic/ Kylie MacLellan. (2013). “Global Crowdfunding Volumes Rise 81% In 2012”. The Huffington Post. http://www.huffingtonpost.com/2013/04/08/global-crowdfunding-rises-81-percent_n_3036368.html Massolution. (2013). The Crowdfunding Industry Report. http://www.compromisoempresarial.com/wp-content/uploads/137356857-Massolution-2013CF-Excerpt-Revised-04182.pdf 林弘全. (2013). FlyingV 現況、展望與群眾募資的下一步. Inside硬塞的網路趨勢觀察. http://www.inside.com.tw/2013/04/26/flyingV-now-and-the-future-of-crowd-funding 詹子嫻. (2014). 一堂創業者的必修課:群眾募資. 數位時代. http://www.bnext.com.tw/article/view/id/34365 | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/54661 | - |
dc.description.abstract | 本研究以群眾募資平台flyingV作為研究對象,以至2014年底為止所有成功募資的專案共374筆觀察值做為研究對象,探討影響募資成效的因素。本研究聚焦於三個影響面向:(1)用戶參與、(2)回饋方案、(3)專案人氣,探討各項因素對募資成效的影響。本研究利用多元線性迴歸進行分析,並將專案目標金額設為控制變數。最後,再針對迴歸模型進行殘差分析,並確認誤差項呈現隨機分佈。
本研究的主要發現如下: 1、 平均參與用戶數對於專案募資的成效,有顯著且正向的影響。此發現顯示不論專案最終募得資金的多寡,平均每一位參與的用戶對專案的貢獻是固定的。此發現有助於集資者未來在flyingV發起募資專案時,可以根據參與的用戶數來評估當下的募資進度是否符合多數專案的情況。另外,亦有助於集資者評估到達目標前所需的用戶數,並由此考量行銷與宣傳所需投注的資源與應選擇的管道。 2、 募資專案若提供較多的回饋方案,並訂定整體金額較高且選項間金額差距較小的回饋方案,將有助於提升最終募得的資金總額。此研究發現不僅證明國外研究的結果亦適用於flyingV,更發現回饋方案金額的中位數與四分位差對於募資成效的影響。集資者發起群眾募資專案時,可根據上述結論訂定回饋方案,包括整體方案的金額,以及回饋方案的數量。 3、 本研究採取flyingV平台設定專案的問與答數量,以及FB分享次數,做為衡量專案人氣面向的變數。由本研究之迴歸模型,可發現上述變數皆對募資成效產生顯著且正向的影響。其中問與答次數顯示用戶對於專案內容感興趣的程度,以及集資者對於用戶提問的反應是否積極回應;FB分享次數則顯示專案在社群平台上的熱門程度,以及專案的理念是否獲得大眾的迴響。根據本研究發現,集資者可以在進行群眾募資時,利用專案的人氣來評估對募資成效的影響,亦可藉此衡量提升募資績效所需要創造的人氣。 | zh_TW |
dc.description.abstract | This study provides an insight into the factors that influence the success of crowdfunding projects. The research sample includes 374 successfully funded projects from the major Taiwanese crowdfunding platform, flyingV, for the period since the launching of the platform in 2012 until December 2014. The quantitative analysis is conducted by using multiple linear regression method, with the project funding goal set as the control variable. The possible determinants include three aspects: (1) user participation, (2) reward, (3) project popularity. Based on the regression results, the residuals are further examined to ensure the random distribution of errors.
The following are the main findings emerging from the result of the analysis: 1. The average user participation significantly and positively affects funding results. This indicates that regardless of the dollar amount pledged, the average contribution from a participating user to a project is consistent. Project founders can rely on this phenomena to assess the progress of on-going projects based on the amount of participating users. This assessment can also be used to calculate the amount user participation required to reach the funding goal, and can also support the utilization of marketing and advertising resources. 2. The amount of reward choices along with the median and the interquartile range of these choices’ dollar amount significantly influence a project’s funding result. This finding is consistent with previous researches on the Western crowdfunding platforms, and further indicates the median and the interquartile range of the reward choices’ dollar amount as an important factor to funding results. Based on this finding, project founders can establish reward choices to increase the dollar amount pledged. 3. The popularity of a project, including the amount of Q&A and the number of Facebook followers, influences the funding results in a significant and positive manner. The amount of Q&A indicates the users’ interest in a project, and also demonstrates the founder’s responsiveness to questions. The number of Facebook followers signals the popularity of a project on social media, and indicates whether the idea of a project echoes with the public or not. Based on this finding, project founders can evaluate the influence of project popularity on the funding result, and can further decide on the popularity required to increase pledged fund. | en |
dc.description.provenance | Made available in DSpace on 2021-06-16T03:36:21Z (GMT). No. of bitstreams: 1 ntu-104-R02741080-1.pdf: 22989180 bytes, checksum: fdc8ca78337c1fa19245161bca5728f0 (MD5) Previous issue date: 2015 | en |
dc.description.tableofcontents | 目錄 V
圖目錄 VII 表目錄 VIII 第一章 緒論 1 第一節 研究動機 1 第二節 研究問題 2 第三節 研究範圍與研究對象 3 一、 研究範圍 3 二、 研究對象 4 第四節 研究流程與章節架構 6 第二章 文獻回顧 8 第一節 募資動機與贊助動機 8 一、 集資者募資的動機 8 二、 用戶贊助的動機 10 第二節 影響募資成效之因素 11 一、 用戶動態與專案資訊 11 二、 募資目標金額 14 三、 回饋方案 15 第三節 研究架構與研究假說 17 第三章 研究方法 19 第一節 研究樣本 19 第二節 資料蒐集 19 第三節 研究變數定義 21 一、 募資成效 (Y) 21 二、 影響募資成效之因素 (X) 22 三、 控制變數 (Z) 23 第四節 統計分析方法 24 第四章 資料分析與討論 26 第一節 敘述統計 26 一、 募資成效 26 二、 用戶參與 28 三、 回饋方案 30 四、 專案人氣 34 五、 相關分析 36 第二節 迴歸分析 37 一、 變數轉換 37 二、 多元線性迴歸模型 40 三、 殘差分析 42 第五章 結論與建議 45 第一節 研究結論 45 第二節 研究限制 47 第三節 未來研究建議 47 參考文獻 48 一、 英文部分 48 二、 中文部分 49 三、 網路部分 50 | |
dc.language.iso | zh-TW | |
dc.title | 群眾募資專案成效之影響因素:台灣群眾募資平台flyingV之實證研究 | zh_TW |
dc.title | The Determinants of Successful Crowdfunding Projects: An Empirical Study of a Taiwanese Crowdfunding Platform, flyingV | en |
dc.type | Thesis | |
dc.date.schoolyear | 103-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 莊正民,余峻瑜 | |
dc.subject.keyword | 群眾募資,回饋型,flyingV,多元線性迴歸, | zh_TW |
dc.subject.keyword | crowdfunding,reward-based,flyingV,multiple linear regression, | en |
dc.relation.page | 50 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2015-06-15 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
顯示於系所單位: | 商學研究所 |
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