請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/53063完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 雷立芬(Li-Fen Lei) | |
| dc.contributor.author | Wen-Chen Hsu | en |
| dc.contributor.author | 徐文振 | zh_TW |
| dc.date.accessioned | 2021-06-15T16:42:07Z | - |
| dc.date.available | 2020-08-16 | |
| dc.date.copyright | 2015-08-16 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-08-11 | |
| dc.identifier.citation | 參考文獻
丁文郁(1996)，「農會組織及功能改革理想之探討」，《臺灣農業推廣文彙》，41:167-176。 丁文郁(1998)，《臺灣農民非營利組織策略規劃之研究-以臺灣農會為例》，臺灣大學農業推廣學研究所博士論文。 丁文郁(1999)，《臺灣農民非營利組織策略規劃之研究》，臺灣大學農業推廣研究所博士論文。 王明義(1993)，《三峽鎮誌》，鑫隆印刷有限公司，桃園縣。 王雅芸(2014)，《金融業服務品質與顧客滿意度對顧客忠誠度之影響》，臺灣大學農業經濟研究所碩士論文。 朱湘寧、廖紫柔、巫沛倉(2014)，「模糊理論應用於旅遊業PZB服務品質評量之研究」，《觀光與休閒管理期刊》，2(1):108-120。 邱建中、戴登燦、李惠元、陳炎星(1995)，「臺中區基層農會營運現況之調查報告」，《臺中區農業改良場研究彙報》，47:33-47。 何文榮(1998)，「農會信用部再造方案之評估一層級分析法之應用」，《臺灣經濟》，259:61-81。 何文榮(2002)，「臺灣儲蓄互助社經營關鍵面之研究」，《亞太社會科技學報》，2(1):165-188。 何文榮、周皇成(2005)，「臺灣農會信用部經營成功的關鍵因素之研究」，《華人經濟研究》，3(2):78-107。 吳韻吾、顏行誠、郭怡助、徐暐倉(2013)，「室內設計公司服務流程服務品質關鍵指標之研究－以顧客價值之觀點」，《物業管理學報》，4(2):25-34 林維義(1999)，「農會信用部經營危機之改革方向探討」，《存款保險資訊季刊》，第13卷，2:1-16。 林國慶(2002)，「農業金融改革」，《農業經濟叢刊》，7(2):189-205。 胡忠一(2013)，《臺灣農會大事年表(1840-2013) 》，中華民國農民團體幹部聯合訓練協會，臺北。 徐承毅、謝雅惠、謝雅梅(2009)，「以PZB模式探討3C通路商服務品質之研究」，《東亞論壇》，466:69-84 翁崇雄(1998)，「期望服務與服務績效影響服務品質評量之研究」，《臺大管理論叢》，9(1)153-176。 孫炳焱( 1995)，「日本農協金融的現況及其制度改革的探討」，《基層金融》，30:43- 67。 陳明吉(2002)，「都市更新投資信託可行性之研議及其對房地產參與角色的影響」，《臺灣金融財務季刊》，3(2):37-60。 陳希煌(1985)，「臺灣城市型農會信用部未來發展方向之研究」，《基層金融》，10:189-214。 陳昭郎(1995)，「改進農會組織結構暨組織功能調查報告」，《改進農會組織與功能研討會會議實錄》，國立臺灣大學農業推廣學系編印。 陳昭郎、黃昭瑾(1997)，「改進都市型農會組織與功能之研究」，《合作經濟》，55:28-52。 陳維民 (2002)，「健全農業金融活潑農村經濟」，《國家政策論壇》，2(5):57-64。 黃介良、梁連文 (1997)，「利率自由化對基層農會信用部資產負債管理及獲利能力影響之實證分析」，《管理學報》，14(2):241-261。 黃仲銘、龔志賢、于長禧(2000)，「航空客運服務品質之實證研究－以臺灣的航空公司為例」，《Asia Pacific Management Review》，5(4):541-556 黃琮琪、施麗玉、陳昇鴻、趙俊淵(2005)，「內部稽核對農會信用部經營績效之影響」，《農業經濟叢刊》，10(2): 237-265。 張火燦、余月美(2008)，「服務品質、遊客滿意度與顧客忠誠度關係之研究」，《明新學報》，34(1):127-140。 張明瑜(2008)，「農民組織的歷史、意義與功能」，《臺灣農業推廣學會通訊》，76:1-6。 張曜麟、陳尉平、陳佳欣、鐘玉芳(2013)，「咖啡連鎖店關鍵服務品質屬性確認－Kano模式與PZB之應用」，《嘉南學報(人文類)》，39:434-443。 郭德賓、周泰華、黃俊英(2000)，「服務業顧客滿意評量重新檢測與驗證」，《中山管理評論》，8(1):153-200。 蔡宏進(1995)，「臺灣鄉村社區產業分化與類型之研究」，《臺灣土地金融季刊》，36(3):101-127。 蔣憲國(1995)，「農會組織與功能」，《改進農會組織與功能研討會會議實錄》，國立臺灣大學農業推廣學系編印。 蔣憲國(2000)，「臺灣廣域農會合併之探討-從日本廣域農協合併的經驗論起」，《農業金融論叢》，第43期，頁34-43。 劉春初(2002)，「臺灣地區農會信用部風險管理與效率評估之研究」，《農業經濟》，71:1-18。 顏建賢(1995)，「臺灣基層農會的組織間關係及其對組織績效的影響」，《改進農會組織與功能研討會會議實錄》，國立臺灣大學農業推廣學系編印，臺北。 塚原次郎(1982)，《事務、營業、服務的品質管制》，中興管理顧問公司，臺北。 富山芳雄(1992)，「る客イネソ滿足構造」，《CS經營ソエエバ》，日本能率協會，31-54。 Aiello, C. and Rosenberg, L.J.(1976). “Consumer satisfaction: Toward an integrative framework.” Proceedings of Southern Marketing Association.169-71. Anderson, E. W., Fornell, C., and Lehmann, D. R. (1994). “Customer satisfacton, market share, and profitability : Findings from Sweden.” Journal of Marketing Research, 12:53-66. Anderson, E. W. and Fornell,C. (2000). “ Foundations of American customer satisfaction index.” Total Quality Management. 11(7) : 822-869. Bagozzi, R. P. and Yi,Y.（1998）. “ On the evaluation of structural equation models.” Journal of the Academic of Marketing Science, 16(1):76-94. Bhote, K. R. (1996). Beyond customer satisfaction to customer loyalty-The key to greater profitability,New York:American Management Association. Blackwell, R. D., Miniard, P. W., and Engel,J. F.（1995）.Consumer Behavior, 8th Ed. Chicago, IL: The Dryden Press. Bollen, K. A. (1989).Structural Equations with Latent Variables. New York: John Wiley& Sons. Bolton,Ruch N and James H. Drew(1991), “A Multistage Model of Customers’ Assessments of Service Quality and Value”,Journal of Consumer Research,17:375-384。 Bollen, K. A. and Long, J. S. (1993). Testing structural equation models. Newbury Park, CA: Sage. Cadotte, E. R.and Jenkins, R. L. (1983). “Modeling consumer satisfaction process using experience-based norms.”Journal of Marketing Research, 24(8):258-270. Cadotte, E. R., Woodruff,R. B.,and Jenkins,R. L. (1987).'Expectations and norms in models of consumer satisfaction.' Journal of Marketing Research, 24 (August):305-314. Cardozo, R. N.(1965). “An experimental study of customer effort, expectation and satisfaction.” Journal of Marketing Research, 2:244-249. Carman. (1990). “Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions.” Joural of retailing.66(1):33-55. Churchill, G. A. Jr. and Surprenant, C. (1982).“An investigation into the determinants of consumer satisfaction.” Journal of Marketing Research, 19(4):491-504. Cina, C. (1989). “Creating an effective customer satisfactionpProgram.”Journal of Consumer Marketing, 6(4):31-40. Cortina, J. M.(1993). “What is coefficient alpha? An examination of theory and applications.” Journal of Applied Psychology, 78:89-104. Cretu, A. E. and Brodie,R. J. (2007). “ The key link to corporate reputation management.” Business Horizons, 49(4): 293-302. Curran, P. J.,West,S. G., and Finch,J. F. (1996). “The robustness of test statistics to nonnormality and specification error in confirmatory factor analysis.”Psychological Methods, 1(1):16-29. Czepiel, J. A. and Rosenberg,L. J. (1976). “The study of consumer satisfaction: addressing the ‘So What’ questions.” in Hunt, H. K. ed.Conceptualization and measurement of consumer satisfaction and dissatisfaction, Cambridge, MA: Marketing Science Institute,92-119. Davis, S. and Goetsh, D. L. (1994). Introduction to Total Quality, New York:Macmillan College. Day, R. L., and Landon, E. L. (1977). “Collecting comprehensive consumer complaining data by survey research.” Advance in Consumer Research, 3(1):263-269. Day, R. L. (1984). “Modeling choices among alternative responses to dissatisfaction.” In: Kinnear, T. C. ed. Advances in consumer research.Provo, UT: Association of Consumer Research,496-499. Daly, M. B. and Hulka, B. S. (1975). “Talking with doctor, 2.” Journal of Communication,25(3):148-152. Deming, W. E.(1982).Quality Productivity and Competitive Position. Cambridge, MA:MIT Center for Advanced Engineering Study. Dick, A. and Basu, K. (1994). “Customer loyalty: towards an integrated framework. “ Journal of the Academy ofMarketing Science,22(2):99-113. Eighmey,J. (1997). ”Profiling user responses to commercial web sites.”Journal of Advertising Research,37(3):59-66. Fornell, C. and Larker,D. (1981). “Evaluating structural equatuin methods with unobservable variables and measurement error.” Journal of Marketing Research. 18(1):39-50. Fornell, C. (1992). “A national customer satisfaction barometer: The Swedish experience.” Journal of Marketing,55:1-22. Fornell, C., Johnson, M. D., Anerson, E. W., Cha, J., and Bryant, B. E. (1996).” The American customer satisfaction index: Nature, purpose and findings.” Journal of Marketing,60:7-18. Garvin, D. A. (1984). “What does product quality really mean.” Sloan Management Review,26(1):25-43. Gremler, D.D. and Brown, S.W. (1996).Service loyalty; its nature, importance and implications, New York: NY Press. Griffin, J. (1995). Customer loyalty: How to earn It, how to keep it.Simmon and Schuster Inc. Griffin, A. (1997). “ PDMA Research on New Product Development Practices:Updating Trends and Benchmarking Best Practices.” Journal of ProductInnovation Management,14:429–458. Gronholdt, L., Martensen, A., and Kristensen, K.(2000). “The relationship between customer satisfaction and loyalty :Cross-industy differences.” Total Quality Management,11(4):509-514. Gronoroos,C.(1982). “An applied service marketing theory.”European Journal of Marketing,16(7):30–41. Giese, J. L., and Cote, J. A.(2002). “Defining consumer satisfaction.” Academy of Marketing Science Review,2002(1):1-27. Hair, J. F. Jr., Anderson,R. E., Tatham, R. L., and Black,W. C.(1998).Multivariate Data Analysis. Upper Saddle River, NJ: Prentice Hall. Hempel, D. J.(1977). Consumer satisfaction with the Home BuyingProcess: Conceptualization and Measurement, Boston: MarketingScience Institute. Howard, J. A. and Sheth, J. N.(1969). The Theory of Buyer Behavior, New York: John Willey & Sons. Hunt, K. H.(1977),Conceptualization and Measurement of consumer satisfaction and dissatisfaction. Cambridge,M.A.: Marketing Science Institute. Jacoby, J. and Kyner, D. B.(1973). “Brand loyalty vs. repeat purchasing behavior.”Journal of Marketing Research,10(1):1-9. Jill Griffin, J.(1995), Customer loyalty: How to earn it, how to keep it, New York:Simon and Schuster Inc. Jones, T. O. andSasser,W. E.(1995).'Why satisfied customers defect.' Harvard Business Review,73 (6):88-99. Juran, J. M.(1986) “The quality troiloby.” Quality Progress,9(8):19-24. Kotler, P.(1997).Marketing management: Analysis, planning, implementation and control, 9th ed. Upper Saddle River, NJ: Prentice-Hall. Lehtinien, U. and Lenhitnien, J. R.(1991). “Two approaches to service quality dimensions.”Service Industries Journal,11(3):287-303. Lewis, R. C. And Booms,B. H. (1983). 'The marketing aspects of service quality.'in Berry,L., Shostak, G., and Upah,G. eds.Emerging perspectives on services marketing. Chicago: American Marketing Association,99-107. Levitt, T.(1972). Production-line approach To service.Harvard Business Review, 50(4):41. Long,J.S. (1983). Confirmatory factor analysis: A preface to LISREL.Beverly Hills,CA: Sage. Lovelock, C.H.(1996). Service Marketing,New Jersey:Prentice-Hall Inc. Marr, C., Li, X.(1998). “An engineering model of proton exchange membrane fuel cell performance,” An Interdisciplinary Journal of Physical and Engineering Science, 50(4):190-200,. Martin, W. C., Ponder, N., and Lueg, J. E. (2009). “Price Fairness Perception and customer Loyalty in Retail context,” Journal of Business Research, 62(6):588-593. Martilla, J. A. and James, J. C.(1977), “ Importanceperformance analysis”, Journal of Marketing,41(1), 77-79 Mels, Gerhard, Christo Boshoff, and Deon Nel(1997),“The Dimensions of Service Quality: the Original European Perspective Revisited,”Service Industries Journal,17:173-189. Mitra, K., M. C. Reiss and L. M. Capella (1999), “An examination of perceived risk, information search and behavioral intentions in search, experience and credence services,” The Journal of Services Marketing,13(3):208-228 Morrall, J. and Katherine, S. (1994).“Service quality: the ultimate differentiator.” Bank Marketing,26(10):33-38. Neal, W. D. (1999). “Satisfaction is Nice, but Value Drives Loyalty.” Journal of Marketing Research,11(1): 20-23. Newman, K. and Cowling, A. (1996). Service quality in retail banking:the experience of two British clearing banks.International Journal of Bank Marketing, 14(6):3-11. Nguyen, N. O. and Leblanc, G. (2001). “Corporate image and corporate reputation in customer`s retention decision in services.” Journal of Retailing and consumer Services,8(4): 227-236. Oliver, R. L. (1981) “What is customer satisfaction?” The Wharton Magazine, 5(spring):36-41. Oliver, R. L. (1999). “Whence customer loyalty?”Journal of Marketing,63:33–44. Olshavsky, R. W. (1985). “Perceived Quality in Consumer Decision Making: An Integrated Theoretical Perspective.” In Jacoby, J. and Olson, J. C. eds. Perceived quality: How consumers view stores and merchandise. Lexington: D. C. Heath.1-29 Osman, M. (1993). “A conceptual model of retail image influences on loyalty patronage behaviour.” The International Review of Retail, Distribution and Consumer Research,3(2):133-148. Peppers, D. and Rogers,M.(1993). The one to one future: Building relationships one customer at a time.Garden City, NY: Doubleday. Peppers, D., Roger, M., and Bob, D.(1999). “Is your company ready for one-to-one marketing,” Harvard Business Review,77(1):151-160. Parasuraman, A., Berry, L., and Zeithaml, V. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing. 49(4):41-50. Parasuraman, A., Berry, L., and Zeithaml, V. (1988). Servqual : A multiple-item scale for measuring customer perceptions of sevice quality. Journal of Retailing, 64(1):12-40. Pffaf, M. (1977).“The index of consumer satisfaction measurement problem and opportunity.” in Hunt, H. K. ed.,Conceptualization and measurement of consumer satisfaction and sissatisfaction. Cambridge, MA: Marketing Science Institute,24-27. Ragin, C. C. (2000). Fuzzy-set social science. Chicago, IL:University of Chicago Press. Ragin, C. C. (2008). Redesigningsocial inquiry: Fuzzy sets and beyond. Chicago, IL:University of Chicago Press. Reicheld, F. E. (1996). “The loyalty effect: The hidden force behind growth, profit and lasting value.” Boston, BA: Harvard Business School Press. Reynolds, T. J. and Gutman,J. (1984). “ Advertisting is image management.”Journal of Advertising Research,24(1):27-38. Sasser ,W. E. and Stephen, P.A. (1976). “Selling Jobs in the Service Sector.”Business Horizons,19:61-65. Selnes, F. (1993). 'An examination of the effect of product performance on brand reputation, satisfaction and loyalty.' Journal of European Marketing, 27 (9):19-35. Solomon, M. R. (1991). Consumer behavior: Buying, having, and being. Boston: Allyn & Bacon, Inc. Spreng, Richard A, and Richard, W,Olshavsky(1993), “A Desires Congruency Model of Consumer Satisfaction”, Journal of Aeadeang of Marketion Science, 21:167-177. Stafford, M. R. (1996) “Demographic discriminators of service quality in the banking industry.” The Journal of Service Marketing, 10(4):6-22. Tam, J. L. M. (2004). “Customer satisfaction, service quality and perceived value: An integrative model.” Journal of Retailing,77(2):203-220. Teas (1993). “Expectations, Performance Evaluation, & Consumers' Perceptions of Service Quality.”Journal of Marketing,57:18-34. Tes, D. K. and Wilton, P. C.(1988). “Models of consumer satisfaction: An extension. “ Journal of Marketing Research,25(May):204-212. Walter, A., Muller, T.A., and Helfert, G.(2003). “Functions of industrial supplier relationships and their impact on relationship quality.”Industrial Marketing Management,32:159-169. Westbrook, R. A.(1980). “A rating scale for measuring product/service satisfaction.” The Journal of Marketing Research ,44(3):68-72. Williams, R. H. and Zigli, R. M.(1987). “Ambiguity impedes quality in the service industries.”Quality Progress, 20(7):14−17. Wong, A. (2000).“Integrating supplier satisfaction with customer satisfaction”Total Quality Management, 11(4-6):826-829. Woodruff, R. B., Cadotte, E. R. and Jenkins, R. L. (1983). “Modeling consumer satisfaction using processes experience-based norms.” Journal of Marketing Research, 20(Augus):296-304. Yan, W. and Ye, C.G. (2003). “Research on customer loyalty.” USA-China Business Review, 3(7):77-81. Zeithaml, V. A. (1988), “Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence,” Journal of Marketing,52:2-22. Zeithaml, V.A. and Bitner, M.J.(2000). Services marketing: integrating customer focus across the firm, 2nd ed. London :McGraw-Hill. 中央銀行(2015)，國內金融機構統計，http://www.cbc.gov.tw/mp1.html，2015.07.21。 中華民國農會(2015)，全國農會103年統計年報，http://www.farmer.org.tw/，2015.07.19。 內政部統計處(2014)，中華民國內政部統計月報，http://www.moi.gov.tw/stat/，2015.07.21。 行政院主計處(2015)，http://www.dgbas.gov.tw/mp.asp?mp=1，2015.07.20。 行政院金融監督管理委員會(2015)，金融競爭力指標統計，http://www.fsc.gov.tw/ch/，2015.07.20。 行政院農業委員會(2015)，農業就業人口統計，http://www.coa.gov.tw/show_index.php，2015.07.20。 行政院農業委員會農業金融局(2015)，農漁會信用部營運概況統計表，http://www.boaf.gov.tw/boafwww/index.jsp?a=dp&mp=3，2015.07.20。 新北市政府(2015)，新莊區統計資料，http://pxweb.bas.ntpc.gov.tw/pxweb/dialog/statfile9_n.asp，2015.07.20。 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/53063 | - |
| dc.description.abstract | 農會是臺灣重要的農民組織之一，屬於多功能、多目標、連環相輔性的綜合性事業體。1964年農會信用事業在政策保護下，逐漸茁壯成長。另因實施農有、農治、農享制度，農民對農會的交易額遞增，農會自營業務比重逐年提昇，從此形成農會信用事業一枝獨秀的局面。然而1989年政府放寬銀行設立，使農會面臨史無前例的競爭壓力，農會信用部的經營方向也需有全方位的考量。對農會信用部而言，服務品質是最主要的差異及最重要的特點，服務品質提高，顧客的滿意度可能隨之提升。因國內尚乏對國內農會信用部之研究資料，本研究將以新莊區農會信用部為例，探討都會型農會信用部的服務品質與顧客關係，以充實農會信用部之研究資料。
本文利用Parasuraman et al. (1985)所發展之衡量服務品質的模式，以及Parasuraman et al. (1988)所提出的服務品質衡量模式[SERVQUAL(Service Quality)量表]，以有形性、可靠性、反應性、保證性、關懷性五大構面設計問卷。研究過程，採取便利抽樣法，得到有效問卷300份。 有關服務品質、滿意度、忠誠度等關係研究，結果發現期望服務對顧客滿意度有正向影響，但對顧客忠誠度無顯著影響，知覺服務對顧客滿意度與顧客忠誠度有正向影響。根據研究發現，建議新莊區農會信用部可以藉由提升服務品質來增加顧客的滿意度使顧客產生忠誠的行為和態度，以增進該信用部之利潤以及佔有率並維持其成長率，使顧客產生較高的滿意度與忠誠度。 | zh_TW |
| dc.description.abstract | The Farmers’ Association is one of the most important farmers’ organizations in Taiwan and is also a multi-functional, multi-objective, integrated chain of complementary business unit. The credit business of the Farmers’ Association established in 1964 gradually grows under policy protection. Also, due to implementation of the “farmlands own by farmers” system, farmers’ transactions with the Farmers’ Association have increased and the percentage of self-operated business has increased year by year. Ever since then, the credit business is particularly thriving. However, since the Government relaxed the establishment restrictions of banks in 1989, the Farmers’ Association has faced unprecedented competition pressures and the business direction of the credit department of the Farmers’ Association needed to be considered more comprehensively. For the credit department of the Farmers’ Association, the service quality is the main difference and the most important feature. By improving the service quality, customer satisfaction will be increased as a result. As there is short of researches on the credit department of the Farmers’ Association in Taiwan, this study focuses on the service quality and customer relationships of the credit department of urban type Farmers' Association based on the cases of the credit department of Xinzhuang District Farmers’ Association so as to provide with more research results on credit department of the Farmers’ Association.
This study uses SERVQUAL Model developed by (Parasuraman et al. 1985), utilizes the SERVQUAL(Service Quality) Chart developed by the same in 1988 and designed questionnaires based on five factors - tangibles, reliability, responsiveness, assurance and empathy. The research adopted convenience sampling and has collected 300 valid questionnaires. As for the research on the relationships between service quality, customer satisfaction and loyalty, it is found that expected services have positive impact on customer satisfaction but have no significant impact on customer loyalty while perceived services have positive impact on both customer satisfaction and customer loyalty. According to the research, it is advised that the credit department of Xinzhuang District Farmers’ Association may increase customer satisfaction by improving service quality so as to gain customer loyalty in order to enhance the profits of that credit department and market share and maintain its growth rate. The customers will then have a higher degree of satisfaction and loyalty. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T16:42:07Z (GMT). No. of bitstreams: 1 ntu-104-P01627003-1.pdf: 2133851 bytes, checksum: 4a48492ab1f145059d6cfb3989432f60 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | 口試審定書………………………………………………………………Ⅰ
謝辭……………………………………………………………………………Ⅱ 中文摘要…………………………………………………………………IV 英文摘要…………………………………………………………………V 表目錄………………………………………………………………………VII 圖目錄………………………………………………………………………IX 第壹章 緒論 ………………………………………………………………………1 第一節 研究背景與動機 …………………………………………………1 第二節 研究目的………..……………………………………………………3 第貳章 臺灣農會發展演進………………………………………………6 第一節 臺灣農會發展歷程…………………………………………………6 第二節 農會功能與現況……………………………………………………12 第三節 農會信用部之業務型態及功能………………………17 第四節 新莊區農會信用部簡介………………………………………29 第參章 文獻回顧 ………………………………………………………………38 第一節 服務品質 ..……………………………………………………………38 第二節 顧客滿意度……………………………………………………………47 第三節 顧客忠誠度……………………………………………………………53 第肆章 研究方法…………………………………………………………………56 第一節 研究假設 …….…….…………………………………………………56 第二節 問卷設計 .………….…………………………………………………59 第三節 前測與初步分析………………………………………………………61 第四節 結構方程式……………………………………..………………………63 第五節 測量模式之驗證性因素…………………………………………66 第伍章 研究結果與分析……………………………….…………………………70 第一節 樣本基本資料分析……………………………………………………70 第二節 信度分析………………………………………...………………………73 第三節 t檢定與單因子變異數分析…………………….……………74 第四節 驗證性因素分析結果…………………………………………………81 第五節 研究假設之驗證…………………………………………………..…95 第陸章 結論....……………………………………………………...………………104 參考文獻..…………………………………………………………......………………107 附錄一 臺灣各級農會一覽表……………………………………………...116 附錄二 前測問卷 .…………………………………………...……………….…120 附錄三 前測問卷之信度分析結果……………………………………...122 | |
| dc.language.iso | zh-TW | |
| dc.title | 新莊區農會信用部服務品質對顧客滿意度與顧客忠誠度之影響 | zh_TW |
| dc.title | Service Quality of Credit Department of Xin-zhuang District Farmers’ Association on Consumer Loyalty and Satisfaction | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 顏建賢(Chien-Hsien Yen) | |
| dc.contributor.oralexamcommittee | 方珍玲(Chen-Ling Fang) | |
| dc.subject.keyword | 農會信用部,服務品質,顧客滿意度,顧客忠誠度,結構方程式模型, | zh_TW |
| dc.subject.keyword | Credit department of the Farmers’ Association,service quality,customer satisfaction and customer loyalty,Structural Equation Modeling,SEM, | en |
| dc.relation.page | 123 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2015-08-11 | |
| dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
| dc.contributor.author-dept | 農業經濟學研究所 | zh_TW |
| 顯示於系所單位： | 農業經濟學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-104-1.pdf 目前未授權公開取用 | 2.08 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。