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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 張學孔(S.K. Jason Chang) | |
| dc.contributor.author | Ching-Yi Chen | en |
| dc.contributor.author | 陳清宜 | zh_TW |
| dc.date.accessioned | 2021-06-15T16:09:12Z | - |
| dc.date.available | 2016-08-19 | |
| dc.date.copyright | 2015-08-19 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-08-19 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/52185 | - |
| dc.description.abstract | Prediction of travelers’ behavior and their changes over time is very crucial for transport planning and policy assessment. The techniques transport planner used are highly relevant to behavioral problems that need to be consulting the public, crafting policy and regulations, and promoting sustainable patterns of behavior. However, this behavior economics approach has received comparatively limited attention in the planning and transportation literature. While it is increasingly popular to broadcast information for designing and evaluating policy, little is known regarding the effects of available information on change of travel behavior. This research aims to explore whether, and to what extent the individual travel behavior will be influenced toward sustainability, when providing information and traveler is educated. Three experiments were designed and conducted aiming at testing the results of different interventions on affecting different travelers’ behavior on willingness to pay (WTP) for public bike sharing system by providing information, implementing economic policy and educating people via randomly assigned. The results of three experiments were tested through online survey software. Experimental results show that providing information from different social norms and public subsidies produce crowding-in effects in the WTP for public bike sharing services and maximum public valuation of public bike sharing. The WTP for public bike has also shown a possible financial scheme for sustainable services of public bike sharing system. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T16:09:12Z (GMT). No. of bitstreams: 1 ntu-104-R02521512-1.pdf: 1913313 bytes, checksum: 7b36697249ee93e9c89cb0387cd80aa2 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | 口試委員審定書 II
TABLE OF CONTENTS III ABSTRACT VI LIST OF FIGURES VIII LIST OF TABLES IX ACKNOWLEDGEMENT 1 CHAPTER 1 INTRODUCTION 3 1.1 Research Background 3 1.2 Research Motivation 6 1.3 Objectives 7 1.4 Methodology 9 CHAPTER 2 LITERATURE REVIEW 11 2.1 Bike Sharing System and its Financial Model 11 2.1.1 Multiple Revenue Sources 13 2.1.2 Pricing models 14 2.2 Pricing 18 2.2.1 Reference Prices 18 2.2.2 Measuring Willingness to Pay 23 2.2.3 Behavior Economics and Transportation Pricing 26 2.3 Behavior Change and Policy 28 2.3.1 The Role of Context on Behavior 29 2.3.2 Applying Mental Models to Planning 32 2.3.3 Application of Information Provision 34 2.3.4 Behavior Change in Transportation Field 35 2.4 Designing Marketing Research 37 2.4.1 Marketing Research Methods 37 2.4.2 Randomized Controlled Trials 39 2.5 Summary 39 CHAPTER 3 METHODOLOGY 42 3.1 Survey Process 42 3.2 Experiment 1: Information and Social Influences & Willingness to Pay 43 3.2.1 Information about pricing structures 46 3.2.2 Information about public subsidies 47 3.3 Experiment 2: Economic Policies on Pricing & Mode Choice 47 3.4 Experiment 3: Information and Education Measures & Sustainable Travel Behavior 49 CHAPTER 4 EXPERIMENT RESULTS 51 4.1 Survey Sample 51 4.2 Experiment 1: Information and Social Influences & Willingness to Pay 53 4.2.1 How Information Provision Affects in Crowding in Individuals’ WTP for PBS 55 4.2.2 How Various Information Affect Crowding in Individuals’ WTP for PBS 58 4.2.3 Estimation Results 62 4.3 Experiment 2: Economic Policies on Pricing & Mode Choice 65 4.3.1 Estimation Results 65 4.3.2 Sensitivity Analysis 68 4.4 Experiment 3: Information and Education Measures & Sustainable Travel Behavior 71 4.4.1 Estimation Results 72 4.4.2 Open-ended Question Results 75 4.5 Discussions and Implications 76 4.5.1 Experiment 1 Discussions and Implications 76 4.5.2 Experiment 2 Discussions and Implications 79 4.5.3 Experiment 3 Discussions and Implications 80 CHAPTER 5 CONCLUSIONS AND DISCUSIONS 83 5.1 Conclusions 83 5.2 Suggestions 85 REFERENCES 88 APPENDIX A QUESTIONNAIRE COVER 97 APPENDIX B EXPERIMENT 3—AN OPEN-ENDED QUESTION ABOUT WHAT DO YOU THINK ABOUT TAIPEI? 106 | |
| dc.language.iso | en | |
| dc.subject | 多項羅吉特 | zh_TW |
| dc.subject | 公共自行車 | zh_TW |
| dc.subject | 願付價格 | zh_TW |
| dc.subject | 旅行者行為 | zh_TW |
| dc.subject | 行為經濟學 | zh_TW |
| dc.subject | 都市交通定價 | zh_TW |
| dc.subject | Behavior economics | en |
| dc.subject | Willingness-to-pay | en |
| dc.subject | Public bike sharing | en |
| dc.subject | Urban transport pricing | en |
| dc.subject | Travel behavior | en |
| dc.subject | Multinomial logit model | en |
| dc.title | 公共自行車使用行為及願付價格之研究 | zh_TW |
| dc.title | Applying Experimental Economics to Analyze Behavior Change and Willingness to Pay for Bike Sharing System | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 白仁德,許聿廷,張馨文 | |
| dc.subject.keyword | 願付價格,公共自行車,都市交通定價,旅行者行為,多項羅吉特,行為經濟學, | zh_TW |
| dc.subject.keyword | Willingness-to-pay,Public bike sharing,Urban transport pricing,Travel behavior,Multinomial logit model,Behavior economics, | en |
| dc.relation.page | 115 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2015-08-19 | |
| dc.contributor.author-college | 工學院 | zh_TW |
| dc.contributor.author-dept | 土木工程學研究所 | zh_TW |
| 顯示於系所單位： | 土木工程學系 | |
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