請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/51901完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳俊忠(Chun Zhong Chen) | |
| dc.contributor.author | Jr-Lling Chiang | en |
| dc.contributor.author | 常芷齡 | zh_TW |
| dc.date.accessioned | 2021-06-15T13:56:16Z | - |
| dc.date.available | 2020-09-17 | |
| dc.date.copyright | 2015-09-17 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-08-26 | |
| dc.identifier.citation | 1. Sport Couture Opportunities For Sportswear In The Luxury Market, Author: Weing Xi Ka, June 2014 http://kennisbank.hva.nl/document/515386
2. Inside the Buy-One Give-One Model, By Christopher Marquis & Andrew Park, Stanford Social Innovation Review, Winter 2014 http://www.people.hbs.edu/cmarquis/inside_the_buy_one_give_one_model.pdf 3. State of the Apparel and Footwear Market in 2015, Euromonitor http://www.slideshare.net/Euromonitor/state-of-the-apparel-and-footwear-market-in-2015 4. Lululemon Athletica Case 1, Steven Bailey et al., http://www.slideshare.net/StevenBayley/lululemon-athletica-case-1 5. Nike makes a big push into the fast-growing women’s segment, Fortune Magazine, October 2014, http://fortune.com/2014/10/22/nike-women-business/ 6. Lululemon's Secret Sauce, Wall Street Journal Article http://www.wsj.com/articles/SB10001424052702303812904577295882632723066 7. Lululemon Wikipedia, https://en.wikipedia.org/wiki/Lululemon_Athletica 8. https://carolinegcarlson.files.wordpress.com/2014/02/lululemon-athletica-case-study.pdf 9. Lululemon Atheltica Case Study https://carolinegcarlson.files.wordpress.com/2014/02/lululemon-athletica-case-study.pdf 10. Lululemon: A Sheer Debacle in Risk Management, By David F. Larcker, Sarah M. Larcker, and Brian Tayan, Stanford Closer Look Series, http://public-prod-acquia.gsb.stanford.edu/sites/default/files/41_Lululemon.pdf 11. Fashion Scholarship Fund 2015 Lululemon Case Study, Rebecca Savitt Washington University in St. Louis, http://www.samfoxschool.wustl.edu/files/RebeccaSavittFSFCaseStudy.pdf 12. ‘Athleisure’ trend spells death of denim, CNBC article, Sabrina Korber, Courtney Reagan, Aug 2014, http://www.cnbc.com/2014/08/08/athleisure-trend-spells-death-of-denim.html 13. Lululemon Atheltica official website - http://shop.lululemon.com/? 14. UnderArmor - official website http://www.underarmour.tw/?utm_source=Uacom&utm_channel=Referral&utm_adgroup=Region 15. From Alexander Wang to Beyonce, Everyone's Doing It: A Look at How Gym-to-Street Became the New Uniform by Kristin Tice Studeman http://www.style.com/trends/fashion/2014/athleisure 16. Sneakernomics: What's Next For 'Athleisure'? by Mike Powell, Forbes Business, March 6, 2015 http://www.forbes.com/sites/mattpowell/2015/03/06/sneakernomics-whats-next-for-athleisure/ 17. Psycology of Lululemon,http://www.theatlantic.com/health/archive/2013/12/psychology-of-lululemon-how-fashion-affects-fitness/281959/ 18. What retail real estate pros need to know about fashion’s “athleisure” trend by Kendall Shiffler July 2014, http://ucr.com/news-trends/2014/07/retail-real-estate-pros-need-know-fashions-athleisure-trend/ | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/51901 | - |
| dc.description.abstract | None | zh_TW |
| dc.description.abstract | This business plan pertains to an athleisure wear company looking to enter into the US market with eco-friendly, family oriented activity appropriate clothing. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T13:56:16Z (GMT). No. of bitstreams: 1 ntu-104-R98749011-1.pdf: 852057 bytes, checksum: def55aff4e167379d08189a14a21c0ac (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | 1.0 Executive Summary---------------------------------------------------------------------------1
1.1 Objectives---------------------------------------------------------------------------------2 1.2 Mission and Vision----------------------------------------------------------------------3 1.3 Keys to Success--------------------------------------------------------------------------3 2.0 Company Summary----------------------------------------------------------------------------5 2.1 Social Business Model------------------------------------------------------------------6 2.2 Psychology of Scarcity------------------------------------------------------------------7 3.0 Market Analysis Summary------------------------------------------------------------------12 3.1 Competitive Analysis – Five Forces Analysis--------------------------------------21 3.2 Driving Forces --------------------------------------------------------------------------23 3.3 Competitive Position of Major Companies-----------------------------------------28 3.4 Other Competitors----------------------------------------------------------------------30 3.5 Case Study: The Cult of lululemon------------------------------------------------31 4.0 Strategy and Implementation Strategy-----------------------------------------------------43 4.1 Market Entry----------------------------------------------------------------------------43 4.2 How would we fit in? -----------------------------------------------------------------43 4.3 Positioning------------------------------------------------------------------------------44 4.4 Initial Run and Production------------------------------------------------------------45 4.5 Production Strategy--------------------------------------------------------------------46 4.6 Marketing Strategy--------------------------------------------------------------------46 4.6.1 Promotion Strategy-------------------------------------------------------------47 4.7 Pricing Strategy-------------------------------------------------------------------------52 4.8 Sales Forecast---------------------------------------------------------------------------53 4.9 Primary Assumptions------------------------------------------------------------------53 4.10 Break Even Analysis-----------------------------------------------------------------54 5.0 Management Summary----------------------------------------------------------------------------54 5.1 Organizational Structure--------------------------------------------------------------------55 5.2 Management Background-------------------------------------------------------------55 6.0 References--------------------------------------------------------------------------------------------58 List of Illustrations Fit Fun Business Model----------------------------------------------------------------------------------5 Product Core Benefit-----------------------------------------------------------------------------26 Athletic Apparel Positioning--------------------------------------------------------------------33 eBay Pop-up Store--------------------------------------------------------------------------------49 Organizational Structure-------------------------------------------------------------------------55 List of Figures and Tables Apparel Market Value----------------------------------------------------------------------------19 Sportswear Global Sales------------------------------------------------------------------------------20 Financial Projections-----------------------------------------------------------------------------------54 | |
| dc.language.iso | en | |
| dc.subject | None | zh_TW |
| dc.subject | business plan | en |
| dc.subject | athleisure | en |
| dc.title | Fit Fun: 家庭化的體能休閒服 | zh_TW |
| dc.title | Fit Fun: A Family Athleisure Company for the Conscious Consumer | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 謝明慧(Ming Hsieg),黃俊堯(Chung Yao Huang) | |
| dc.subject.keyword | None, | zh_TW |
| dc.subject.keyword | athleisure,business plan, | en |
| dc.relation.page | 61 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2015-08-27 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-104-1.pdf 未授權公開取用 | 832.09 kB | Adobe PDF |
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