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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 葉光輝 | |
| dc.contributor.author | Yi-Nien Ting | en |
| dc.contributor.author | 丁逸年 | zh_TW |
| dc.date.accessioned | 2021-06-15T13:30:34Z | - |
| dc.date.available | 2016-03-08 | |
| dc.date.copyright | 2016-03-08 | |
| dc.date.issued | 2016 | |
| dc.date.submitted | 2016-02-03 | |
| dc.identifier.citation | Aiken, L. S., West, S. G., & Reno, R. R. (1991). Multiple regression: Testing and interpreting interactions: Sage.
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/51325 | - |
| dc.description.abstract | 近年台灣食安醜聞頻傳，民心惶惶。政府了解民眾對風險的看法，才能避免制定無感政策，更善用國家資源。當今聳動新聞成為主流，民眾對風險的態度是否受其影響？其中又是哪些人比較容易受影響？本研究欲探討餿水油事件相關報導對個體食品風險知覺的影響，以及可能和此心理歷程相關的個體因素。其中，本研究關注聳動媒體是否影響個體的風險知覺，以及它是否受到個體對該媒體可信度的左右。在研究一中，當以參與者不熟悉、不信任的聳動談話性節目作為刺激材料，結果顯示接受高聳動組及低聳動組刺激的兩組人，其在風險知覺提升程度並沒有顯著差異。研究二則以較為可信的電視新聞作為刺激材料，結果如假設所預期的，觀看高聳動電視新聞影片的個體，相較於低聳動電視新聞影片組，其風險知覺提升的程度明顯較多。另外，如同過去研究發現，對政府的信任程度在食品風險知覺上是重要的影響因子。本研究結果顯示：個體對政府的信任和風險知覺程度大致呈負相關，但並不十分穩定。本研究以風險知覺的概念測量食品安全，翻譯並修改成一個兩向度(危險性以及未知性)的量表，結果顯示：個體對政府的信任度和此量表兩向度所測得的食品風險知覺有關聯，代表此量表具有效標效度，但此量表結構並不是十分穩定，未來需要進一步的探究與釐清。最後，在文末提出兩點相關建議作為參考。 | zh_TW |
| dc.description.abstract | For these years, food safety scandals are rampant in Taiwan. The government needs to understand public's opinions about food risk (and food safety) for more robust policies. Current Taiwanese news media is fond of reporting sensationally. Does public's attitude towards risk being influenced by sensational news? What kinds of people are more influenced than others? This study investigated the influence of gutter oil crisis on public's food risk perception and related individual factors. Media credibility partly decide how sensational news influences risk perception. If using distrusted sensational talk show as materials, there is no significant difference of raise of risk perception among high sensational group and low sensational group. But using TV news (which is more trusted than the sensational talk show) as materials, participants' risk perception increases more in the high sensational group than in the low sensational group. Besides, as past studies found, government trust is a crucial factor of the issue of food safety. This study showed that risk perception has unstable negative relationship with governmental trust. This study estimated food safety by using concept of risk perception. The risk perception scale with two dimensions (Dread and Unknown) was translated and modified. Two dimensions correlate with governmental trust. This means that the modified scale has certain degree of criterion validity. But structure of this scale is not very stable which needs to be clarified in the future. Finally, two related suggestions are proposed for possible future direction. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T13:30:34Z (GMT). No. of bitstreams: 1 ntu-105-R01227119-1.pdf: 2348032 bytes, checksum: 3d70f8193531fb2e089fd3c18eb22aea (MD5) Previous issue date: 2016 | en |
| dc.description.tableofcontents | 目次
研究一 1 壹、前言 1 貳、文獻回顧 1 一、媒體和風險知覺 1 二、風險知覺 4 三、聳動資訊的定義及內涵 8 四、風險知覺相關影響因素 9 五、研究一實驗材料：談話性節目 14 參、研究一假設 15 肆、方法 16 伍、結果 19 陸、研究一結果討論 22 一、量表結構部份 22 二、操弄結果部份 23 柒、研究一小結 25 研究二 26 壹、研究目的 26 貳、文獻回顧 26 一、媒體素材 26 二、相關因素 27 參、研究二假設 29 肆、方法 30 伍、結果 32 陸、討論 35 一、前測結果 35 二、推論統計 36 三、迴歸分析 37 四、額外的發現：無效題？ 38 五、研究限制 38 六、未來研究發展及相關建議 40 引用文獻 43 附錄 48 | |
| dc.language.iso | zh-TW | |
| dc.title | 聳動媒體與風險知覺：探討餿水油事件之相關報導 | zh_TW |
| dc.title | Sensational Media and Risk Perception: Investigating Media Coverage of Gutter Oil Crisis | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 104-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 吳焜裕,邱玉蟬 | |
| dc.subject.keyword | 風險知覺,食品安全,聳動新聞,風險溝通,信任,涉入程度,餿水油, | zh_TW |
| dc.subject.keyword | risk perception,food safety,sensational news,risk communication,trust,involvement,gutter oil crisis, | en |
| dc.relation.page | 66 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2016-02-03 | |
| dc.contributor.author-college | 理學院 | zh_TW |
| dc.contributor.author-dept | 心理學研究所 | zh_TW |
| 顯示於系所單位： | 心理學系 | |
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