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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 吳玲玲(Ling-Ling Wu) | |
| dc.contributor.author | Hui-Yu Hsieh | en |
| dc.contributor.author | 謝惠羽 | zh_TW |
| dc.date.accessioned | 2021-06-15T13:05:11Z | - |
| dc.date.available | 2022-08-31 | |
| dc.date.copyright | 2020-08-21 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-08-12 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/50898 | - |
| dc.description.abstract | 線上投資社群愈漸受關注，也成一股改變市場的力量，然而在網路上提供有價值的資訊之分享者，其背後的動機不禁使人深思。本研究針對物質的金錢獎勵與非物質的社會地位探討，旨在找出投資資訊社群分享行為之驅動因子，故建構一實證型研究，在台灣的投資資訊分享社群媒體中尋找證據。我們發現金錢獎勵無法預測作者文章的品質或數量，作者的社會地位則是文章客觀品質與數量的預測依據；另一方面，金錢獎勵與社會地位的交互作用，對文章的客觀品質以及主觀品質均有正面影響。我們的研究結果，除對投資社群中分享行為有了更深入的了解，也將社會交換理論的應用拓展至陌生人之間的互動關係，同時，在訊號理論的脈絡下說明了多元訊號在訊號解讀時的可靠性。 | zh_TW |
| dc.description.abstract | In recent years, there has been an increasing amount of people finding stock opinions on social media worth listening. Some might ask why people are sharing valuable investing information online. This study aimed to find out the factors of content contribution behavior, and is empirically developed to probe the connection between social status, monetary rewards received and content contribution of contributors. We find that monetary incentive cannot predict one’s article’s quality or quantity, while author’s status can be a predictor of article’s subjective quality and quantity. On the other hand, the interaction of economic and social benefits has positive impact both on objective and subject quality. Our findings provide insight of contributing behavior in investing communities. We also apply Social Exchange Theory in the relationships between strangers, and suggest that diverse signals should be considered when screening quality in the context of Signaling Theory. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T13:05:11Z (GMT). No. of bitstreams: 1 U0001-1008202017580600.pdf: 1594543 bytes, checksum: 1a85584cbce43c9de6b1c5d181656555 (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | 誌謝 i 中文摘要 ii ABSTRACT iii CONTENTS iv LIST OF FIGURES vii LIST OF TABLES viii Chapter 1 Introduction 1 Chapter 2 Literature Review and Hypothesis 6 2.1 Social Media and Financial Markets 6 2.1.1 Social Media 6 2.1.2 Social Power in Financial Markets 7 2.1.3 Signaling Theory in Marketing 9 2.2 Motivation of Content Contribution 10 2.2.1 Economic Exchange (Monetary Incentive) 11 2.2.2 Social Exchange (Status) 12 2.3 Status plays a Moderating role 15 Chapter 3 Methodology 19 3.1 Data 19 3.1.1 Content Contribution 19 3.1.2 Financial Market Data 21 3.2 Model 22 3.2.1 Dependent Variable 22 3.2.2 Independent Variable 25 3.2.3 Control Variable 25 3.3 Descriptive analysis 26 3.3.1 Population Sample 26 3.3.2 Statistic Model 29 3.3.3 Indicators Variables 30 3.3.4 Correlations Collinearity 32 Chapter 4 Result 35 4.1 Test Result 35 4.1.1 Hypothesis Effect Test 35 4.1.2 Effect of Monetary Incentive on Content Contribution 37 4.1.3 Effect of Author’s Status on Content Contribution 38 4.1.4 Effect of Interaction between Monetary Incentive and Author’s Status on Content Contribution 39 4.2 Discussion 40 Chapter 5 Conclusion 42 REFERENCE 47 | |
| dc.language.iso | en | |
| dc.title | 金錢獎勵與地位對投資社群中資訊分享之影響 | zh_TW |
| dc.title | Monetary Rewards and Status in Investing Communities | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 姜堯民(Yao-Min Chiang) | |
| dc.contributor.oralexamcommittee | 盧希鵬,謝俊霖 | |
| dc.subject.keyword | 線上投資社群,社會交換理論,訊號理論,金錢獎勵,社會地位, | zh_TW |
| dc.subject.keyword | Online Investing Community,Social Exchange Theory,Signaling Theory,Monetary Inventive,Social Status, | en |
| dc.relation.page | 55 | |
| dc.identifier.doi | 10.6342/NTU202002852 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2020-08-12 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
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