男性雄性禿患者之就醫行為探討

Abstract

本研究欲瞭解我國男性雄性禿患者之選擇治療方式及進行消費者行為初探：利用購買者決策過程（Buyer’s Decision Process），分析雄性禿患者選擇治療方式之影響因素。以結構式問卷針對18歲以上男性雄性禿第2-5型患者進行調查，共發放問卷350份，回收247份，其中有效問卷為204份，回收有效率為58%。 依據研究結果顯示，在雄性禿患者心理方面，多數者會用剩餘頭髮作掩蓋，佔96.1%；在患者對於雄性禿治療知識方面，多數者不知道落髮是可以治療的且有4種治療方式，佔88.7%；而經過就醫，多數患者轉為知道落髮是可以治療的，所佔比例為98.5%；多數患者曾經或試圖因為落髮而想要就醫，佔87.3%；然而多數患者曾經或試圖就醫卻未採取任何治療，佔76.4%；經過就醫選擇治療落髮之方式，以外用生髮水較多，佔74.5%，假髮使用所佔比例最少，為0.5%；惟經過一個月選擇治療落髮之方式，以不採取任何治療較多，佔64.7%，假髮使用及植髮所佔比例最少，為0%。購買者決策中「他人(親朋好友)的建議與態度」、「經濟急需或失業」及「急需出席一場重要場合或急需形象上的建立」等3項因素對於「選擇治療方式」有顯著的差異。

This study aims to investigate the treatment options chosen by male patients with androgenetic alopecia and to conduct a preliminary analysis on consumer behavior, using buyer's decision process to analyze factors the influence patients' choice of treatment. Subects 18 years of age and above with male androgenetic alopecia types 2~5 were investigated by using a structured questionnaire. A total of 350 questionnaires were distributed with, 247 responses received, out of which 204 were valid, and the response rate was 58%. According to the study outcome,most(96.1%)of patients with androgenetic alopecia resort to covering up using residual hair, while majority (88.7%)of patients aren't aware that hair loss is treatable,not to mention the fact that there are four types of treatment. After seeking medeical help, most patients (98.5%)become informed that hair loss is a treatable condition. 87.3% of patients thought about or actually sought medical intervention for hair loss. However, despite seeking medical help, 76.4% failed to take part in any treatment at all. Regarding the choice of treatment, hair tonic is most widely used(74.5%), while hair piece was least chosen(0.5%). Yet after one month of exploring treatment modalities for hair loss, most patients(64.7%)chose not to receive any treatment, while none selected hair piece or hair transplantation(0%) Prominent differences were noted among the 3 factors contributing to market segmentation,namely, 'attitude and suggestions from others such as close family and friends,' 'urgent economic need or unemployment,' and 'urgent need to attend an important function or to establish a decent image.'