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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/49373
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor謝冠雄(Edward Hsieh)
dc.contributor.authorDong-Hee Leeen
dc.contributor.author李東熹zh_TW
dc.date.accessioned2021-06-15T11:25:46Z-
dc.date.available2016-08-26
dc.date.copyright2016-08-26
dc.date.issued2016
dc.date.submitted2016-08-18
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/49373-
dc.description.abstractKingmaker Etiquette School for Entrepreneurs is a fledgling educational institution located in the heart of Seoul, South Korea. As one of a few etiquette training institutions targeting startup entrepreneurs in Korea, Kingmaker will offer various range of soft skills training to young current and future entrepreneurs in need of establishing executive presence at an organization. The training programs will include soft skills categories such as business etiquette, professional social gatherings, leadership and negotiation, and image management for professionals.
In the process of carrying out our business, we aim to achieve the following mission and vision. Our mission is to become the first tier educational institution for cross-cultural business etiquette and manners in Asia, and the ultimate vision is to nurture global business leaders with ethics and correct virtues.
en
dc.description.provenanceMade available in DSpace on 2021-06-15T11:25:46Z (GMT). No. of bitstreams: 1
ntu-105-R02749061-1.pdf: 1520008 bytes, checksum: e11862f17c9c7b9baa2f480051b75e02 (MD5)
Previous issue date: 2016
en
dc.description.tableofcontentsAcknowledgement - 2 -
Table of Contents - 3 -
List of Figures and Illustrations - 5 -
List of Tables - 6 -
Chapter 1. Executive Summary - 7 -
Chapter 2. Introduction and Background of Enterprise - 8 -
Chapter 3. Products and Services - 10 -
3.1. Product and Service Description - 10 -
3.2. Future Products and Services - 11 -
Chapter 4. Market Analysis - 13 -
4.1. South Korea, the Perfect Launch Market for Kingmaker - 13 -
4.2. Target Market Segment for Kingmaker - 18 -
4.3. Characteristics of Kingmaker’s Target Market Segment - 18 -
Chapter 5. Target Market Survey - 21 -
5.1. Characteristics of Kingmaker’s Target Market Segment - 26 -
Chapter 6. Competitive Analysis of Kingmaker - 36 -
6.1. Competitive Edge of Kingmaker - 36 -
6.2. Main Competitors of Kingmaker - 37 -
Chapter 7. Marketing Plan - 41 -
7.1. Kingmaker’s Marketing Goals - 41 -
7.2. Kingmaker’s Marketing Mix - 41 -
7.3. Kingmaker’s Marketing Channel Plan - 43 -
Chapter 8. Organization Management - 49 -
8.1. Organization Chart of Kingmaker - 49 -
8.2. Functions of Kingmaker’s Organization - 50 -
Chapter 9. Stages of Kingmaker’s Business Development - 52 -
9.1. The Preparatory Stage - 52 -
9.2. The Development Stage - 54 -
9.3. The Improvement Stage - 55 -
Chapter 10. Financial Capital Plan - 56 -
10.1. Financial Assumptions - 56 -
10.2. Annual Profit-and-Loss Forecast - 58 -
Bibliography - 60 -
dc.language.isoen
dc.subject創業者zh_TW
dc.subject商業禮儀zh_TW
dc.subject禮儀學院zh_TW
dc.subjectentrepreneursen
dc.subjectstartupen
dc.subjectbusiness etiquetteen
dc.title創業者的商務禮儀學院事業計畫zh_TW
dc.titleBusiness Plan for Kingmaker Entrepreneurs' Etiquette Schoolen
dc.typeThesis
dc.date.schoolyear104-2
dc.description.degree碩士
dc.contributor.coadvisor曹承礎(Seng-Cho Chou)
dc.contributor.oralexamcommittee陳鴻基(Hong-Ji Chen),葛明伊(Miriam Garvi)
dc.subject.keyword商業禮儀,禮儀學院,創業者,zh_TW
dc.subject.keywordbusiness etiquette,entrepreneurs,startup,en
dc.relation.page63
dc.identifier.doi10.6342/NTU201603009
dc.rights.note有償授權
dc.date.accepted2016-08-18
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
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