請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/49373完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝冠雄(Edward Hsieh) | |
| dc.contributor.author | Dong-Hee Lee | en |
| dc.contributor.author | 李東熹 | zh_TW |
| dc.date.accessioned | 2021-06-15T11:25:46Z | - |
| dc.date.available | 2016-08-26 | |
| dc.date.copyright | 2016-08-26 | |
| dc.date.issued | 2016 | |
| dc.date.submitted | 2016-08-18 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/49373 | - |
| dc.description.abstract | Kingmaker Etiquette School for Entrepreneurs is a fledgling educational institution located in the heart of Seoul, South Korea. As one of a few etiquette training institutions targeting startup entrepreneurs in Korea, Kingmaker will offer various range of soft skills training to young current and future entrepreneurs in need of establishing executive presence at an organization. The training programs will include soft skills categories such as business etiquette, professional social gatherings, leadership and negotiation, and image management for professionals.
In the process of carrying out our business, we aim to achieve the following mission and vision. Our mission is to become the first tier educational institution for cross-cultural business etiquette and manners in Asia, and the ultimate vision is to nurture global business leaders with ethics and correct virtues. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T11:25:46Z (GMT). No. of bitstreams: 1 ntu-105-R02749061-1.pdf: 1520008 bytes, checksum: e11862f17c9c7b9baa2f480051b75e02 (MD5) Previous issue date: 2016 | en |
| dc.description.tableofcontents | Acknowledgement - 2 -
Table of Contents - 3 - List of Figures and Illustrations - 5 - List of Tables - 6 - Chapter 1. Executive Summary - 7 - Chapter 2. Introduction and Background of Enterprise - 8 - Chapter 3. Products and Services - 10 - 3.1. Product and Service Description - 10 - 3.2. Future Products and Services - 11 - Chapter 4. Market Analysis - 13 - 4.1. South Korea, the Perfect Launch Market for Kingmaker - 13 - 4.2. Target Market Segment for Kingmaker - 18 - 4.3. Characteristics of Kingmaker’s Target Market Segment - 18 - Chapter 5. Target Market Survey - 21 - 5.1. Characteristics of Kingmaker’s Target Market Segment - 26 - Chapter 6. Competitive Analysis of Kingmaker - 36 - 6.1. Competitive Edge of Kingmaker - 36 - 6.2. Main Competitors of Kingmaker - 37 - Chapter 7. Marketing Plan - 41 - 7.1. Kingmaker’s Marketing Goals - 41 - 7.2. Kingmaker’s Marketing Mix - 41 - 7.3. Kingmaker’s Marketing Channel Plan - 43 - Chapter 8. Organization Management - 49 - 8.1. Organization Chart of Kingmaker - 49 - 8.2. Functions of Kingmaker’s Organization - 50 - Chapter 9. Stages of Kingmaker’s Business Development - 52 - 9.1. The Preparatory Stage - 52 - 9.2. The Development Stage - 54 - 9.3. The Improvement Stage - 55 - Chapter 10. Financial Capital Plan - 56 - 10.1. Financial Assumptions - 56 - 10.2. Annual Profit-and-Loss Forecast - 58 - Bibliography - 60 - | |
| dc.language.iso | en | |
| dc.subject | 創業者 | zh_TW |
| dc.subject | 商業禮儀 | zh_TW |
| dc.subject | 禮儀學院 | zh_TW |
| dc.subject | entrepreneurs | en |
| dc.subject | startup | en |
| dc.subject | business etiquette | en |
| dc.title | 創業者的商務禮儀學院事業計畫 | zh_TW |
| dc.title | Business Plan for Kingmaker Entrepreneurs' Etiquette School | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 104-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.oralexamcommittee | 陳鴻基(Hong-Ji Chen),葛明伊(Miriam Garvi) | |
| dc.subject.keyword | 商業禮儀,禮儀學院,創業者, | zh_TW |
| dc.subject.keyword | business etiquette,entrepreneurs,startup, | en |
| dc.relation.page | 63 | |
| dc.identifier.doi | 10.6342/NTU201603009 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2016-08-18 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位: | 管理學院企業管理專班(Global MBA) | |
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| ntu-105-1.pdf 未授權公開取用 | 1.48 MB | Adobe PDF |
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