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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 許詩嫺(Shih-Hsien Hsu) | |
| dc.contributor.author | Yu-Huay Hsu | en |
| dc.contributor.author | 徐如慧 | zh_TW |
| dc.date.accessioned | 2021-06-15T11:11:20Z | - |
| dc.date.available | 2022-02-28 | |
| dc.date.copyright | 2020-10-08 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-08-14 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/48910 | - |
| dc.description.abstract | 本研究探討了社群媒體能供性、感知價值與使用忠誠度，並以多層面：「象徵型」、「功能型」、「互動型」切入推論。為了深入了解使用者對 Facebook 與 Instagram 的認知知覺以及參與互動，本研究以能供性作為探究方向，並蒐集了 305 份網路與紙本問卷。研究結果發現社群媒體能供性對感知價值與使用忠誠度含有影響作用；而信任度是透過感知價值之能供性與使用忠誠度調節的中介模型中（moderated mediation）的關鍵調節變數。分析結果發現，若使用者在乎社群媒體平台所提供的性質與功能，他們便會產生評估與構成價值感知，且影響往後對於該社群媒體平台的使用行為與互動。 | zh_TW |
| dc.description.abstract | This study explores the relationship between affordance, perceived value, and usage loyalty with multi-dimensional aspects—symbolic, functional, and interactive. Online and paper surveys are collected (N = 305) to explore the participants’ cognitive perceptions and engagement toward Facebook and Instagram based upon an affordance approach. Findings indicated that site affordances contribute to perceived value and usage loyalty. Moreover, trust is a significant moderator through the mediated model of affordance and usage loyalty via perceived value. Results show that as participants care about the offering of social media platforms, they will evaluate and form value perceptions; thus, influencing their posterior behavior of commitment toward the corresponding social networking sites (SNSs). | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T11:11:20Z (GMT). No. of bitstreams: 1 U0001-1308202008434100.pdf: 1781360 bytes, checksum: b290d1586ff1c3fb8f3d8a547ce2de46 (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | ABSTRACT III LIST OF FIGURES VII LIST OF TABLES VIII INTRODUCTION 1 LITERATURE REVIEW 4 AN OVERVIEW OF AFFORDANCE 4 SOCIAL MEDIA AFFORDANCES AND PERCEPTION 8 Value perception 8 Value perceptions on SNSs 9 USAGE LOYALTY 12 METHOD 16 SAMPLE AND PROCEDURE 16 MEASURES 17 Usage loyalty 17 Affordance 17 Perceived value of social media affordances 18 Trust 19 Demographic characteristics 20 DATA ANALYSIS 20 RESULTS 24 DESCRIPTIVE STATISTICS AND PAIRED T-TEST 24 Usage loyalty 24 Affordance 24 Perceived value 25 Trust 26 RELATIONSHIP BETWEEN AFFORDANCE AND PERCEIVED VALUE 28 RELATIONSHIP BETWEEN AFFORDANCE AND USAGE LOYALTY 28 RELATIONSHIP BETWEEN PERCEIVED VALUE AND USAGE LOYALTY 30 PERCEIVED VALUE AS THE MEDIATOR BETWEEN AFFORDANCE AND USAGE LOYALTY 32 TRUST AS THE MODERATOR FOR THE MEDIATION MODEL OF AFFORDANCE AND USAGE LOYALTY VIA PERCEIVED VALUE 34 DISCUSSIONS 39 REFERENCES 47 APPENDIX 51 APPENDIX A: ONLINE SURVEY CONSTRUCTS (ENGLISH VERSION) 51 APPENDIX B: ONLINE SURVEY CONSTRUCTS (CHINESE VERSION) 55 | |
| dc.language.iso | en | |
| dc.subject | zh_TW | |
| dc.subject | 使用忠誠度 | zh_TW |
| dc.subject | 感知價值 | zh_TW |
| dc.subject | 能供性 | zh_TW |
| dc.subject | 信任度 | zh_TW |
| dc.subject | zh_TW | |
| dc.subject | 社群媒體 | zh_TW |
| dc.subject | social networking sites | en |
| dc.subject | affordance | en |
| dc.subject | perceived value | en |
| dc.subject | usage loyalty | en |
| dc.subject | trust | en |
| dc.subject | en | |
| dc.subject | en | |
| dc.title | 由能供性觀點探討社群媒體感知價值對使用者忠誠度的影響 | zh_TW |
| dc.title | The influence of perceived value of social media affordances on SNS usage loyalty | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 韓義興(Yi-Hsing Han),劉好迪(Adrian Rauchfleisch) | |
| dc.subject.keyword | 能供性,感知價值,使用忠誠度,信任度,Facebook,Instagram,社群媒體, | zh_TW |
| dc.subject.keyword | affordance,perceived value,usage loyalty,trust,Facebook,Instagram,social networking sites, | en |
| dc.relation.page | 58 | |
| dc.identifier.doi | 10.6342/NTU202003197 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2020-08-17 | |
| dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
| dc.contributor.author-dept | 生物產業傳播暨發展學研究所 | zh_TW |
| 顯示於系所單位： | 生物產業傳播暨發展學系 | |
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