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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 吳玲玲(Ling-Ling Wu) | |
| dc.contributor.author | Yu-Ying Li | en |
| dc.contributor.author | 李昱瑩 | zh_TW |
| dc.date.accessioned | 2021-06-15T06:59:09Z | - |
| dc.date.available | 2014-02-20 | |
| dc.date.copyright | 2011-02-20 | |
| dc.date.issued | 2011 | |
| dc.date.submitted | 2011-01-26 | |
| dc.identifier.citation | 7. Reference
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/48494 | - |
| dc.description.abstract | 中文大綱
本篇研究主要是驗證人們如何處理資訊，及網路的互動性(interactivity)如何透過三個重要的因素影響人們處理資訊的過程，這三個網路互動性重要的特質分別是資訊控制(Control)、溝通的方式(Direction of communication) 以及訊息更新頻率或溝通回應的快慢(synchronicity)。我們驗證這三個因素是否會導致不同的情境涉入，以致於影響了最終的使用者態度及其滿意程度。 此外，本研究還提出另一個個人特質---使用者認知需求(Need for Cognition)，檢視在環境刺激人類處理資訊過程中，是否也會受到自身特質的影響而有不同的效果，提供未來研究者在探討網路互動性效果時另一個思考方向；並且探討在網路互動性三個特質不同程度的刺激下，使用者的情境涉入如何變化？ 本實驗設計了八種不同互動程度的常見網站作為實驗中的資訊傳播通道，比較在不同程度互動性刺激下的使用者的涉入情形，並且分析這三個互動性特質對於不同認知需求的受測者是否有不同的影響，從中分辨這些特質其是否成為影響網路互動性的主要因素。 | zh_TW |
| dc.description.abstract | Abstract
This study examines how people process information and how interactivity effects information processing through three factors: control, direction of communication and synchronicity by exposing users to an interactive Web site compared to a non-interactive one. Given consistent information made available in eight different conditions, we attempted to examine if interactivity resulted in different situational involvements and thus cause different outcome on attitude and satisfaction. Moreover, we tried to uncover the factors of interactivity that contributes to positive/negative effects that strengthen/weaken the relation between interactivity, involvement, attitude and customer satisfaction. Finally, we take an individual difference variable—Need for Cognition into account, to distinguish if it has a moderating impact on the dependent variables under different interactivity conditions. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T06:59:09Z (GMT). No. of bitstreams: 1 ntu-100-R97725045-1.pdf: 2124062 bytes, checksum: 184c87ce464f932b818a630f2158b250 (MD5) Previous issue date: 2011 | en |
| dc.description.tableofcontents | Table of Contents
中文大綱 1 Abstract 2 Table of Contents 3 Table Index 4 Figure Index 4 1. Introduction 5 2. Literature Review 9 2.1. Interactivity 9 2.1.1. Control 12 2.1.2. Direction of Communication 13 2.1.3. Synchronicity (currency/timeliness and responsiveness) 15 2.2. Involvement 17 2.3. Attitude, User Satisfaction and Purchase Intention 21 2.4. Interaction Effects: Need of Cognition as a moderator effect 23 3. Method 28 3.1. Design and Participants 28 3.2. Stimuli 30 3.3. Procedures 33 3.4. Measurement 36 3.4.1. Need for Cognition 36 3.4.2. Involvement 36 3.4.3. Attitude 37 3.4.4. Satisfaction and Purchase intension 37 3.4.5. The independent variables: Control, Direction of Communication and Synchronicity 37 4. Result 40 4.1. Reliability of Measure 40 4.2. Manipulation Check 40 4.3. Empirical Result 41 5. Conclusion, Discussion, Limitations and Future Work 49 5.1. Limitation and Future work 50 6. Appendix 52 7. Reference 58 Table Index Table 3.1: The Eight Channels in This Study Design for Eight Different Level of Interactivity 31 Table 3.2: Procedures and fillers of each channel 35 Table 4.1: the correlation matrix between involvement and Attitude toward the ad, Attitude toward the product, Attitude toward the information source, user’s satisfaction and product purchase intension. 47 Figure Index Figure 2.1: A Proposed Framework of Moderator Role of Need for Cognition in relationship between three sub-dimensions of Interactivity with Attitude, Satisfaction and Purchase Intention 19 Figure 2.2: The Expected Relationship after NFC Referred— between Involvement and Control, Direction of Communication and Synchronicity 28 Figure 4.1: the effect of Control and Need for Cognition on Involvement 44 Figure 4.2: the effect of Direction of Communication and Need for Cognition on Involvement 45 Figure 4.3: the effect of Synchronicity and Need for Cognition on Involvement 46 | |
| dc.language.iso | en | |
| dc.subject | 即時性 | zh_TW |
| dc.subject | 溝通方式 | zh_TW |
| dc.subject | 資訊控制 | zh_TW |
| dc.subject | 網路互動程度 | zh_TW |
| dc.subject | 情境涉入 | zh_TW |
| dc.subject | 使用者態度 | zh_TW |
| dc.subject | 滿意程度 | zh_TW |
| dc.subject | 認知需求 | zh_TW |
| dc.subject | 回應頻率 | zh_TW |
| dc.subject | synchronicity | en |
| dc.subject | control | en |
| dc.subject | direction of communication | en |
| dc.subject | interactivity | en |
| dc.subject | involvement | en |
| dc.subject | need for cognition | en |
| dc.title | 如何設計理想的網路資訊傳播管道? 網路互動性對使用者涉入的影響: 認知需求的中介效果 | zh_TW |
| dc.title | What Is The Ideal Website?
Need for Cognition as a Moderator between Website Interactivity and User Involvement | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 99-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 葉明義(Ming-Yih Yeh) | |
| dc.contributor.oralexamcommittee | 盧希鵬(Hsi-Peng Lu),欒斌(Pin Luarn) | |
| dc.subject.keyword | 網路互動程度,資訊控制,溝通方式,即時性,回應頻率,認知需求,情境涉入,使用者態度,滿意程度, | zh_TW |
| dc.subject.keyword | interactivity,control,direction of communication,synchronicity,need for cognition,involvement, | en |
| dc.relation.page | 61 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2011-01-26 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
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