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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 管理學院企業管理專班(Global MBA)
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/48485
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor曹承礎
dc.contributor.authorChai-Chi Hongen
dc.contributor.author洪家琪zh_TW
dc.date.accessioned2021-06-15T06:58:46Z-
dc.date.available2011-02-20
dc.date.copyright2011-02-20
dc.date.issued2011
dc.date.submitted2011-01-26
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/48485-
dc.description.abstractCrisis management is inevitable in the modern day society that pushed organizations to become transparent in their operations. Publics are enabled with learning opportunities about knowledge of interested issues. This has, in turn, forced organizations today to act more responsibly. With the development of internet and digital storage, any piece of information today, once on the internet, is almost impossible to demolish. While communication is made easier and faster for organizations to reach publics, communication is no longer one-way. It is simultaneously happening mulit-directions. Publics receiving information from organizations can also be information originators for other publics as well as feedback to the organizations. This study suggests embracing two-way communication tools in routine operations can not only build stronger organization-public relationships, but also serve as mechanisms in altering crisis life patterns and providing defense shields in crisis situations.
The study took a qualitative approach in examining two historic cases in comparison with the recent Taipei City Government Xinsheng Overpass crisis to determine the possibilities. Criterion adopted to evaluate the effectiveness of the crises include Kent and Taylor’s (1998) five dialogic principles and an additional factor of whether the employed communication medium bypass filters in reaching targeted publics. Interviews with Taipei City Government’s spokesperson Chao Xin-ping was conducted to gain insight of the Xinheng Overpass crisis. It is observed from the evaluations and case comparisons that the assumptions made of existent two-way communication tools can effectively assist in crisis management. It is still with restriction that knowledge of internal operations on historic cases could not be obtained for further examination. The fact that private organizations seemed to embrace the use of social media in crisis communication more than public sectors could also imply a more customer-oriented approach to crisis management. With increasing emphasis on customer satisfaction in government agencies, implementing two-way communications can build the long-term social capital needed for civil services and policy-making. It is also observed in this study that crisis of human error or mismanagement often send prior warning signals. It is surmised that with adequate crisis-sensing mechanism, organizations can effectively detect these crisis threats, providing organizations opportunities in shortening the information void immediately following crisis happenings.
Government agencies, unlike private and non-profit organizations, cannot be bankrupted by market mechanisms. The services of government agencies are by far more complex than private or non-profit organizations. Until today, there has not been a case of successful or failed crisis management that actively utilized existent two-way communications in its operations. It is for future research to determine whether government agencies employing these relationship-building communicational tools can turnaround crisis situations and failing public trust conditions.
en
dc.description.provenanceMade available in DSpace on 2021-06-15T06:58:46Z (GMT). No. of bitstreams: 1
ntu-100-R97749009-1.pdf: 967102 bytes, checksum: 92a0ecb20cceeff4f60feba90b1448a9 (MD5)
Previous issue date: 2011
en
dc.description.tableofcontentsChapter 1 Introduction…………………………………………………………. 1
1.1 Motive of research …………………………………………………… 6
1.2 Hypothesis…………………………………………………………… 10
1.3 Methodology……………………………………………….………… 11
Chapter 2 Literature Review…………………………………………………… 13
2.1 Publics………………………………………………………………… 14
2.2 Crisis communication………………………………………………… 15
2.3 Crisis life cycle and crisis management………………………………. 15
2.4 Issue management ……………………………………………………. 18
2.5 Two-way symmetrical communication and dialogic loop……………. 19
Chapter 3 Methodology & Case Analysis
3.1 Data collection and analysis criterion………………………………… 23
3.2 Case analysis: 2004 Mercyhurst College Case ………………………. 27
3.3 Case analysis: 2009 Domino’s Youtube hoax ……………………..... 33

Chapter 4 Case review: Taipei City Government 2010 Xinsheng Overpass
4.1 Case overview and crisis life cycle…………………………………… 42
4.2 Risk Assessment ……………………………………………………… 45
4.3 Crisis communication tactic analysis…………………………………. 51
4.3.1 Proactive Stage…………………………………………………... 53
4.3.2 Reactive Stage…………………………………………………… 54
4.3.3 Existent IT tools un-utilized in crisis communication…………... 58
4.3.4 Conclusion……………………………………………………….. 63
4.4 Case comparisons……………………………………………………… 69
Chapter 5 Suggestions and Conclusion
5.1 Findings………………………………………………………………….. 74
5.2 Suggestions………………………………………………………………. 79

List of References…………………………………………………………………... 81

Appendice
I. Chronology of events in Mercyhurst College crisis of allegations against President Garvey’s sexual abuse of teenagers (2004)……………………….. 88
II. Mercyhurst College press releases related to crisis………………………….. 89
III. Chronology of events in Domino’s Youtube crisis (2009)………………….. 90
IV. Taipei City Government 2010 Xinsheng Overpass-Official press releases retrieved……………………………………………………………………… 91
V. Taipei City Government 2010 Xinsheng Overpass-Taipei Times headlines retrieved…………………………………………………………………...…. 93
VI. Taipei City Government 2010 Xinsheng Overpass- Chronology of Four Major Press Headlines……………………………………………………….. 94
VII. Original Chinese email request to Mayor’s Mailbox (case no. MA201012210178)……………………………………………………………... 100
dc.language.isoen
dc.title現存資訊工具影響危機管理之研究—以臺北市政府新生高架植栽風暴為例zh_TW
dc.titleHow existent IT tools can impact crisis management: A case study of Xinsheng Overpass crisis on overpriced materialsen
dc.typeThesis
dc.date.schoolyear99-1
dc.description.degree碩士
dc.contributor.oralexamcommittee陳鴻基,謝冠雄
dc.subject.keyword危機管理,危機溝通,資訊工具,臺北市政府,zh_TW
dc.subject.keywordcrisis communication,crisis management,IT tools,en
dc.relation.page101
dc.rights.note有償授權
dc.date.accepted2011-01-27
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept企業管理碩士專班zh_TW
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