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標題: | 企業社群媒體政策制定之整合方針 An Integrated Approach for Formulation of Enterprise Social Media Policy |
作者: | Arthur Heng 邢增耀 |
指導教授: | 曹承礎(Seng-Cho Chou) |
關鍵字: | 社群媒體, social media, |
出版年 : | 2011 |
學位: | 碩士 |
摘要: | Social media is certainly the talk of the day; the popularity of social media has grown exponentially in the past five years. As an easily accessible, real time updated and ever present form of communication, opinions delivered through this channel can have near instantaneous effects on anything and anyone, since word of mouth has never travelled nor scaled this quickly compared to any other traditional mediums in history. As such, many businesses have turned to social media as a cost effective means to market their business and spread their brand’s message. Businesses however need to be wary of the potential negative effects that social media could bring to the reputation of the organization. To this end, companies need to understand that how to manage social media risks.
However, there is little academic research carried out which examines how exactly businesses can manage social media risks, in terms of a framework or methodology. This research paper thus seeks to delve into the establishment of a viable framework for social media risk management, in an attempt to provide proper guidance and understanding to companies on the processes involved in the mitigation of social media risks. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/48473 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-100-1.pdf 目前未授權公開取用 | 2.13 MB | Adobe PDF |
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