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  1. NTU Theses and Dissertations Repository
  2. 工學院
  3. 工業工程學研究所
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46928
完整後設資料紀錄
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dc.contributor.advisor吳政鴻(Cheng-Hung Wu)
dc.contributor.authorChan-Chih Kuoen
dc.contributor.author郭展志zh_TW
dc.date.accessioned2021-06-15T05:43:28Z-
dc.date.available2015-08-20
dc.date.copyright2010-08-20
dc.date.issued2010
dc.date.submitted2010-08-19
dc.identifier.citationBanerjee, A., On' A quantity discount pricing model to increase vendor profits', Management Science, Vol. 32, No. 11, 1986, pp. 1513-1517
Barnes-Shuster, D., Y. Bassok and R. Anupindi, Coordination and Flexibility in Supply Contracts with Options, Manufacturing & Service Operations Management, Vol.4, No. 3, 2002, 171-207
Bayus, B. L., The Dynamic Pricing of Next Generation Consumer Durables, Marketing Science, Vol. 11, No 3, 1992, pp. 251-265
Bitran, G., R. Caldentey, An Overview of Pricing Models for Revenue Management, Manufacturing Service Operation Management, Manufacturing & Service Operations Management, Vol. 5, No. 3, 2003, pp. 203-229
Bitran, G. R., and S. V. Mondschein, Periodic Pricing of Seasonal Products in Retailing, Management Science, Vol. 43, No. 1, 1997, pp. 64-79
Chatwin, R. E., Optimal dynamic pricing of perishable products with stochastic demand and a finite set of prices, European Journal of Operational Research, Volume 125, Issue 1, 2000, pp. 149-174
Chen, X., D. Simchi-Levi, Coordinating Inventory Control and Pricing Strategies: The Continuous Review Model, Operations Research Letters, Vol. 34, No. 3, 2006, pp. 323-332
Denardo E. V., Dynamic Programming: Models and Applications, Dover Publications , 2003
Elmaghraby, W., P. Keskinocak, Dynamic Pricing in the Presence of Inventory Considerations: Research Overview, Current Practices, and Future Directions, Management Science, Vol. 49, No. 10, 2003, pp. 1287-1309
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Kannan, P. K., P. K. Kopalle, Dynamic Pricing on the internet: Important and Implications for Consumer Behavior, International Journal of Electronic Commerce, Vol. 5, 2001, pp. 63-83
Khouja, M., R. L. Kumar, Acquisition of Telecommunications Bandwidth Under Economies of Scale in Size and Duration of Contracts, Decision Science, Vol. 36, No 1, 2005, pp. 135-158
Li, Q., S. Zheng, Joint Inventory Replenishment and Pricing Control for Systems with Uncertain Yield and Demand, Operations Research, Vol. 54, No. 4, 2006, pp. 696-705
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dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46928-
dc.description.abstract本研究站在DRAM(Dynamic Random Access Memory)供應鏈中段,生產兩等級產品製造商的角度,在考慮上下游不確定性下,所採行之原料採購及產品銷售策略。上游之不確定性來自於波動原料價格,下游則來自於隨機產品需求。而兩種等級的產品,除了可以滿足各自需求,高級產品還可在普通級產品缺貨時,進行替代銷售來滿足普通級產品需求。
研究中採用動態規劃方法,將整段規劃時程切分成有限的期數以進行模型建立,並利用Microsoft Visual Basic語言撰寫程式進行求解。得到的結果包含在此原料價格波動下之採購策略、何種環境下適合進行替代銷售、利用高級品進行替代銷售與不進行替代銷售之利潤比較、以及面臨原料供應商提供之數量折扣契約之選擇依據。
zh_TW
dc.description.abstractThe research is from the aspect of a manufacturer who produces two levels of end products in a DRAM(Dynamic Random Access Memory) supply chain, to consider the uncertainty of material price and the random demand of products, and hence to optimize the material purchase and marketing decision strategy. The two levels of products can satisfy their own demand; also, the higher level products can substitute the lower level products when there is a lower level product shortage.
Dynamic programming is used here to develop the model. We divide the planning horizon into finite intervals, and find the solutions by programming the model in Microsoft Visual Basic. The results include purchasing strategies under pricing uncertainty, timing to apply substitution selling, and profit comparison between with and without substitution selling. Last, the suggestions for manufacturers when facing quantity discount contracts offered by material suppliers.
en
dc.description.provenanceMade available in DSpace on 2021-06-15T05:43:28Z (GMT). No. of bitstreams: 1
ntu-99-R96546025-1.pdf: 917235 bytes, checksum: 3e740e3c23e54d5d4e9a70a52544497f (MD5)
Previous issue date: 2010
en
dc.description.tableofcontents摘要 i
Abstrast ii
目錄 iii
圖目錄 iv
表目錄 iv
第一章 研究背景 1
1.1研究背景 1
1.2研究動機及目的 3
1.3研究方法 5
第二章 文獻回顧 7
2.1現存文獻概要及基本模型 7
2.1.1原料及存貨文獻 9
2.1.2需求及訂價文獻 10
2.1.3考慮供給及需求兩端文獻 13
2.2契約相關文獻 14
第三章 研究模型建立 19
3.1問題假設 19
3.2問題架構與模型 22
第四章 問題特性及數值驗證 31
4.1資料分析及程式邏輯 31
4.2問題特性及數值驗證 33
第五章 結論及未來發展 44
Reference 46
附錄一 50
dc.language.isozh-TW
dc.subject數量折扣契約zh_TW
dc.subject動態規劃zh_TW
dc.subject營收管理zh_TW
dc.subject動態訂價zh_TW
dc.subject供應鏈zh_TW
dc.subjectquantity discount contractsen
dc.subjectdynamic pricingen
dc.subjectrevenue managementen
dc.subjectdynamic programmingen
dc.subjectsupply chainen
dc.title成本波動下替代性雙產品的採購與銷售策略研究zh_TW
dc.titlePurchasing and Selling Strategies of Two Substitutable Products Under Cost Uncertaintiesen
dc.typeThesis
dc.date.schoolyear98-2
dc.description.degree碩士
dc.contributor.coadvisor郭佳緯(Chia-Wei Kuo)
dc.contributor.oralexamcommittee黃奎隆(Kwei-Long Huang)
dc.subject.keyword動態規劃,營收管理,動態訂價,供應鏈,數量折扣契約,zh_TW
dc.subject.keyworddynamic programming,revenue management,dynamic pricing,supply chain,quantity discount contracts,en
dc.relation.page53
dc.rights.note有償授權
dc.date.accepted2010-08-20
dc.contributor.author-college工學院zh_TW
dc.contributor.author-dept工業工程學研究所zh_TW
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