請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳文華(Dr. Andy Chen) | |
| dc.contributor.author | Magdalena Jurkiewicz | en |
| dc.contributor.author | 尤夢麟 | zh_TW |
| dc.date.accessioned | 2021-06-15T05:41:26Z | - |
| dc.date.available | 2015-06-25 | |
| dc.date.copyright | 2010-06-25 | |
| dc.date.issued | 2010 | |
| dc.date.submitted | 2010-05-25 | |
| dc.identifier.citation | Andreasen, Alan R. Social marketing in the 21st Century. Sage Publications Inc., 2006.
Anup, Shah. “Consumption and Consumerism.” Global Issues. http://www.globalissues.org/issue/235/consumption-and-consumerism. Bill, Ryan. Green Consumers. A Growing Market for Many Local Businesses. Center For Community & Economic Development, University of Wisconsin Extension, November 2006. Bostrӧm, Magnus. Mikael Klintman. Eco-standards, product labelling and green consumerism. Palgrave Macmillan, 2008. Brustmedia, “Consumers’ Perception of “Green” Advertising,” http://www.burstmedia.com/assets/newsletter/items/2008_04_01.pdf. Business Dictionary, “Green Consumer.” http://www.businessdictionary.com/definition/green-consumer.html. The Carbon Neutral Company. http://www.carbonneutral.com/pages/worldresponding.asp. Community Science Action Guide, “The Secret Life of Energy.” http://www.fi.edu/guide/hughes/renewables.html. Community Smarts, Green Energy, “Wind Power Renewable Energy.” http://www.communitysmarts.com/wind-power. Coddington, Walter. Environmental Marketing. Positive strategies for reaching the green consumers. R.R. Donnelley & Sons Company, 1993. De Mooij, Marieke. Global Marketing and Advertising. Understanding Cultural Paradoxes. London: Sage Publications, 2005. Environmental Leader, “53% Of Consumers Prefer To Buy From Company With Green Rep.” http://www.environmentalleader.com/2007/10/02/53-of-consumers-prefer-to-buy-from-companies-with-green-rep. Energy-Enviro Finand, “Europeans increasingly aware of the environment.” http://www.energy-enviro.fi/index.php?PAGE=1573&NODE_ID=1573&LANG=1. European Commission. Special Eurobarometer 295. “Attitudes of European citizens towards the environment.” March 2008. http://ec.europa.eu/public_opinion/archives/ebs/ebs_295_en.pdf. Gourville, John T.. Note on Innovation Diffusion: Rogers’ Five Factors. Harvard Business School, 2006. Grant, John. The Green Marketing Manifesto, John Wiley & Sons, Ltd, 2007. Green Business. “Green Product Trends.” GreenerDesign Published, April 23, 2009. http://www.greenbiz.com/news/2009/04/24/green-product-trends. Green Consumers Still Willing to Pay More for Natural and Organic Products. http://www.marketingcharts.com/topics/behavioral-marketing/green-consumers-still-willing-to-pay-more-for-natural-and-organic-products-7260. Halme, Minna, Gabriele Hrauda, Christine Jasch, Jaap Kortman, Helga Jonuschat, Michael Scharp, Daniela Velte, Paula Trindade. Sustainable consumer services. London: Earthscan, 2005. Heal, Geoffrey. Nature and the Marketplace. Capturing the Value of Ecosystem Services. Island Press, 2000. Human Development Report. Changing today's consumption patterns -for tomorrow's human development. 1998, http://hdr.undp.org/en/media/hdr_1998_en_overview.pdf. International Institute For Sustainable Development. Markets, Technology, Financing, New Business, Practices. EarthEnterprise™ Tool Kit. 1994. http://www.iisd.org/pdf/eetoolkit.pdf. Jordan, Mitchell. Hydro: From Utsira to Future Energy Solutions. Harvard Business School, 2007. Kenneth, E., F. Watt. Understanding the Environment. Boston, MA: Allyn & Bacon, Inc.: 1982. Krarup, Signe Russell. S. Clifford. Environment, Information and Consumer Behavior. Edward Elgar Publishing, Inc., 2005. Makower, Joel, Ron Pernick, Clint Wilder, Clean Energy Trends 2008. March 2008. 2008 Clean Edge, Inc., http://www.cleanedge.com/reports/pdf/Trends2008.pdf. Marketing Chart. “Tech Brands’ Greenness a Growing Factor in Positioning.” www.marketingcharts.com/television/tech-brands-greenness-a- growing-factor-in-positioning-1504. Moore, Geoffrey. Crossing the Chasm-and Beyond. in Robert, A. Burgelman, M. Clayton Christensen. “Strategic management of technology & innovation.” 2004. Population Reference Bureau. 2008 World Population. Data Sheet. Washington: 2008, http://www.prb.org/pdf08/08WPDS_Eng.pdf. Renewable Energy Policy Network for the 21st Century. Renewables, Global Status Report 2009 Update. France: 2009. http://www.ren21.net/globalstatusreport/g2009.asp. Saperstein, Jeff. Nelson Jennifer. Toyota: Driving the mainstream market to purchase hybrid electric. Richard Ivey School of Business, The University of Western Ontario, Ivey Management Services, March 2, 2004. Steve, Kent May, George Cheney, Juliet Roper. The Debate Over Corporate Responsibility. Oxford: 2007. http://books.google.pl/books?id=wrDJpCuodNwC&printsec=frontcover&source=gbs_v2_summary_r&cad=0#v=onepage&q&f=false Straughan, Robert D., Roberts James A. Environmental segmentation alternatives: a look at green consumer behavior in the new millennium; in: Journal of Consumer Marketing. Vol. 16 No. 6 1999. http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=/published/emeraldfulltextarticle/pdf/0770160603.pdf. Tandberg and Ipsos Mori. Corporate Environmental Behavior And The Impact On Brand Values. 2007. http://www.ivci.com/pdf/corporate-environmental-behaviour-and-the-impact-on-brand-values.pdf. United Nations Development Program, “Changing today's consumption patterns -for tomorrow's human development,” Human Development Report 1998, 2. http://hdr.undp.org/en/media/hdr_1998_en_overview.pdf. Velasques, Manuel G. Business Ethics. New Jersey: Pearson Education, Inc. Upper Saddle River, 2006. The 2007 GfK Roper Green Gauge Study. Americans Reach Environmental Turning Point, Companies Must Catch up. May 2007 Surveyed 2,000 American adults ages 18 and up via the GfK Online Consumer Panel in May 2007. All data are based on and weighted to represent the total online population, http://www.marketingcharts.com/topics/demographics/study-americans-reach-environmental-turning-point-companies-must-catch-up-1369/. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46780 | - |
| dc.description.abstract | Growing interest in environmental problems and increasingly conscientious citizen-consumers focusing on environmentally friendly alternatives make analyzing the consumer’s behaviour toward and demand for environmental friendly behaviour an important area of study. This thesis examines the connections between two main elements involved in the increasingly more important global green manifesto: consumers and business. The study is divided into two parts. First, looking at many open matters undertaken by the researches done worldwide in recent years, the author examines customer attitudes towards the environment and opinions on green products. An overview of the current green consumer market and its trends and development with a focus on the customers’ perspective in regard to the availability and appropriateness of green products and services is provided. The second part of the thesis discusses the business response to the current green manifesto made by the public and governments. This section illustrates many wide-ranging opportunities for companies that wish to “go green” and investigates the global market potential for environmental technologies.
Various reports and data analysis confirm that the transition of the world’s market into a greener economy is continuing and that the expansion of environment friendly products is demanded by a growing number of consumers. An accurate business response along with stable government strategies will be the keys to green business if environmentally friendly products are to become an everyday commercial reality. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T05:41:26Z (GMT). No. of bitstreams: 1 ntu-99-R96749044-1.pdf: 819663 bytes, checksum: 15090f5f50050d6d015973c9c246ab88 (MD5) Previous issue date: 2010 | en |
| dc.description.tableofcontents | Abstract ii
Table of Contents iii List of Tables v List of Figures vi Chapter 1. Environmental links: The World’s Response to Climate Change 1 1.1. Policy Landscape 1 1.2. Government Responsibility and Regulations 4 1.3. Risky Pollution Culture 7 1.4. Consumerism 9 1.5. Top Environmental Concerns 10 Chapter 2. Green Consumer 13 2.1. Who is a Green Customer 13 2.2. Green Consumer Segmentation 15 2.3. Other Demographic Characteristics 18 2.4. Purchase Consideration 23 Chapter 3. Consumers’ Standpoint 26 3.1. Consumers and Green Claims 26 3.2. Many Forms of the Green Contest 26 3.3. The World’s Trend to Go Green 27 3.3.1. International Landscape 29 3.3. 2. Global Eco Trends 30 3.3.3. Europe Prefers Green 32 3.4. Does Everybody Go Green? 36 3.5. Greenness During the Crisis 38 Chapter 4. Move towards the Green Consumers 41 4.1. Companies Response to the Green Demand 41 4.2. Clean Energy Trends 46 4.2.1. Renewal Energy Overview 46 4.2.2. Clean Energy Global Market Overview 51 4.2.2.1. New Technology in the Automotive Industry - Green Car 54 4.2.2.2. Wind Market 56 4.2.2.3. Geothermal Resurfaces as a Growth Sector 60 Chapter 5. Conclusion 63 5.1. Crossing the Green Chasm 64 5.1.1. Green Education Gap 65 5.1.2. Green Performance Gap 65 5.1.3. Green Trust Gap 66 5.2. Solutions 67 References 72 | |
| dc.language.iso | en | |
| dc.subject | 綠色 | zh_TW |
| dc.subject | environment | en |
| dc.subject | green business | en |
| dc.subject | green product | en |
| dc.subject | green consumers | en |
| dc.title | 企業相關之綠色消費市場分析 | zh_TW |
| dc.title | An analysis of the green consumers’ market, its claims and the business response | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 99-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 蔣明晃(David Chiang),黃崇興(Chung-Hsing Huang) | |
| dc.subject.keyword | 綠色, | zh_TW |
| dc.subject.keyword | green consumers,environment,green product,green business, | en |
| dc.relation.page | 78 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2010-05-25 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-99-1.pdf 未授權公開取用 | 800.45 kB | Adobe PDF |
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