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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 黃恆獎(Heng-Chiang Huang) | |
dc.contributor.author | Yen-Chen Lin | en |
dc.contributor.author | 林彥丞 | zh_TW |
dc.date.accessioned | 2021-06-15T05:20:56Z | - |
dc.date.available | 2011-07-21 | |
dc.date.copyright | 2010-07-21 | |
dc.date.issued | 2010 | |
dc.date.submitted | 2010-07-19 | |
dc.identifier.citation | 中文項目
1.中華民國統計資訊網,http://www.stat.gov.tw 2.王嘉珮,1998,「網路商店功能設計與消費者購買意願關係之研究」,國立中山大學資訊管理研究所碩士論文。 3.邱皓政,2003,「結構方程模式:LISREL的理論、技術與應用」,雙葉書廊有限公司。 4.林正弘,2006,「主購信任度與認知風險對線上集購行為影響之研究」,國立中山大學資訊管理研究所碩士論文。 5.林清山,1984,「線性結構關係(LISREL)電腦程式的理論與應用」,中國測驗學會測驗年刊,第31輯,149-163頁。 6.郭育尚,2004,「網路原生商店部同經營型態之經營模式與經營策略差異」,國立成功大學企業管理研究所碩士論文。 7.黃聆怡,2008,「電子口碑效果與網路合購行為之研究」,國立台灣大學國際企業學研究所碩士論文。 英文項目 1. Applegate, M. L., Holsapple, W. C., Kalakota. R., Radermacher, J. F., & Whinston, B. A., 1996, “Electronic commerce: building blocks of new business opportunity.” Journal of Organization and Electronic Commerce, 6(1): 1-10. 2. Bauer, R.A., 1960, “Consumer Behavior as Risk-taking.” Dynamic Marketing for a Changing World, Chicago: American Marketing Association, pp.98-105. 3. Cox, D.F., & Rich, S.U., 1964, “Perceived Risk and Consumer Decision Making-The Case of the Telephone Shopping.” Journal of Marketing Research, pp.32-39. 4. Cuieford, 1965, “Fundamental Statistics in Psychology and Education, 4th. Ed.” New York: McGraw-Hill. 5. Doney, P.M., & J. P. Cannon, “An Examination of the Nature of Trust in Buyer-Seller Relationships.” Journal of Marketing, Vol. 61., April 1997, pp.35-51. 6. Dowling, R. & Stalin, R., 1994, “A model of Perceived Risk and Intended Risk-Handling Activity.” Journal of Consumer Research, Vol.21, No.6, pp.110-134. 7. Engel, J. F. & R. D. Blackwell, P. W. Miniard, 1995, “Consumer Behavior.” 8th ed, New York: The Drydden, pp.365. 8. Featherman, M.S., & Pavlou, P.A., 2003, “Predicting e-services Adoption: A perceived Risk Facets Perspective.” International Journal of Human-Computer Studies.” pp.451-474. 9. Gilmore H. Gilmore, & B. Pine Pine II, 1999, “The Experience Economy: Work Is Theatre & Every Business A Stage.” 10. Gilmore H. Gilmore, & B. Pine Pine II, 2007, “Authenticity: What Consumers Really Want.” 11. Joreskog, K.G. & Sorbom, D. (1989). “LISREL 7: A guide to the program and applications.” Chicago: SPSS 12. Mayer, R.C & Davis, J.H., 1995, “An Integrative Model of Organizational Trust.” Academy of Management Review, pp. 709-734. 13. Peter, J.P. & Tarpey, Sr.L.X., 1975, “A Comparative Analysis of Three Consumer Decision Strategies,” Journal of Consumer Research, pp.29-37. 14. Roselius, T., 1971, “Consumer Rankings of Risk Reduction Methods.” Journal of Marketing, Jan, pp.56-61. 15. Yesil, M., 1997, “Creating the Virtual Store,” John Wiley & Sons, Inc., New York. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46649 | - |
dc.description.abstract | 隨著網際網路日漸普及,電子商務的發展漸趨成熟,網路購物使用人口不斷增加,網路購物已紮根深入許多消費者的生活中。在網路購物普及的同時,全球經濟發展的軌跡從商品經濟、服務經濟,到現在逐漸邁入了體驗經濟時代。根據學者Gilmore & Pine在2007年出版的「Authenticity: What Consumers Really Want」一書中,指出消費者在體驗經濟時代之下,進行消費時將更加重視商品的真實性。商品真實性除了關乎商品本身的真假,也與消費者自我印象息息相關。書中進而指出了消費者所重視的五大真實性:天然性、原創性、獨特性、參照性以及影響性,當商品及服務的本質或包裝設計融入了這些要素時,消費者便會感受到商品的真實性。
商品真實性會影響消費者在實體通路的消費行為,然而在網路時代下,商品真實性會如何地影響消費者的網路購物行為呢?本研究希望透過實證研究,使用結構方程模式LISREL軟體,探討影響消費者商品真實性態度的因素、影響消費者網路購物態度的因素為何、商品真實性態度與網路購物態度的連結關係,以及商品真實性態度和網路購物態度對網路購物意願的影響。 根據實證資料分析結果顯示,消費者對商品天然性、原創性以及影響性三項因素與商品真實性具有正向顯著連結,對購物網站信任以及獲得利益因素與網路購物態度具有正項顯著連結。消費者對商品真實性的態度也會正向顯著影響其網物購物態度,而商品真實性態度雖不能直接影響網路購物意願,但可透過間接影響網路購物態度,進而影響網路購物意願。 依據實證顯示結果,本研究發展了針對商品真實性與網路購物特性所做的實務策略建議,以期提高廠商營運購物網站的成效。 | zh_TW |
dc.description.abstract | Since the maturity of internet, e-purchasing action has been one of an important issue of electronic commerce in consumer behavior research. Meanwhile, global economy has changed from industrial economy, service economy to experience economy. According to Gilmore & Pine, the author of 「Authenticity: What Consumers Really Want」, consumers put emphasis on the authenticity of products in the state of experience economy. There are five factors in the product authenticity: natural, original, exceptional, referential, and influential authenticity. When products or services apply the concept of authenticity mentioned above, they will make consumers impressed more. Therefore, this article is focus on the relationship between product authenticity and e-purchasing attitude of consumers.
A questionnaire survey was conducted on 226 consumers familiar with online shopping. After the analysis with LISREL method, we found that: (1) There is positive interaction between consumers’ attitude about the concept of “authenticity,” with the concept of natural, original and influential authenticity. (2) There is positive interaction between consumers’ attitude toward e-purchase, and the trust of shopping websites and the profit of e-purchase. (3) There is positive interaction between consumers’ attitude toward authenticity and e-purchase. (4) Though there is no positive interaction between consumers’ e-purchasing intent and their attitude of authenticity, we could influence their shopping intent through the positive interaction between their attitude about authenticity and e-purchase. By the results of this thesis, the author provides some management implications and a few future research directions. | en |
dc.description.provenance | Made available in DSpace on 2021-06-15T05:20:56Z (GMT). No. of bitstreams: 1 ntu-99-R97724065-1.pdf: 1499996 bytes, checksum: 996d164f5f8b8d952b6661408457ba22 (MD5) Previous issue date: 2010 | en |
dc.description.tableofcontents | 謝誌 I
摘要 II Abstract III 目錄 IV 圖目錄 VI 表目錄 VII 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 2 第三節 研究流程 3 第二章 文獻探討 4 第一節 網路購物 4 第二節 商品真實性 7 第三節 知覺風險 12 第四節 信任 13 第五節 獲得利益 15 第六節 態度與意願 16 第三章 研究方法 17 第一節 研究架構 17 第二節 假說推論 18 第三節 研究變數與問卷設計 21 第四節 問卷抽樣方法 32 第五節 統計分析方法 33 第四章 資料分析與研究結果 37 第一節 樣本特性分析 37 第二節 衡量模式分析 39 第三節 模型配適度分析 43 第四節 結構方程模式分析 44 第五節 假說檢定結果探討 50 第五章 結論與建議 56 第一節 研究結論 56 第二節 行銷意涵 58 第三節 研究限制 60 第四節 後續研究建議 61 參考文獻 62 中文項目 62 英文項目 63 附錄一 研究問卷 65 | |
dc.language.iso | zh-TW | |
dc.title | 商品真實性認知、網路購物態度與網路購物意願的結構關係模型分析 | zh_TW |
dc.title | A Structural Equation Modeling of Perceived Authenticity, Attitude toward e-Purchasing, and e-Purchase Intention | en |
dc.type | Thesis | |
dc.date.schoolyear | 98-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 江季芸(Ji-Yun Jiang),王仕茹(Shih-Ju Wang) | |
dc.subject.keyword | 商品真實性,網路購物,電子商務,信任,知覺風險,網路購物意願,結構方程模式LISREL, | zh_TW |
dc.subject.keyword | authenticity,e-purchase,e-purchasing intent,trust,perceived risk, | en |
dc.relation.page | 68 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2010-07-20 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
顯示於系所單位: | 國際企業學系 |
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