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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 吳學良(Wu Hsueh-Liang) | |
| dc.contributor.author | Michal Milacek | en |
| dc.contributor.author | 米拉榭 | zh_TW |
| dc.date.accessioned | 2021-06-15T04:58:28Z | - |
| dc.date.available | 2010-08-09 | |
| dc.date.copyright | 2010-08-09 | |
| dc.date.issued | 2010 | |
| dc.date.submitted | 2010-07-28 | |
| dc.identifier.citation | BIBLIOGRAPHY
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McKinsey Quarterly, [Online]. 1, Available at: http://www.web.ebscohost.com [Accessed 4 June 2010]. Bleeke, J., Ernst, D., 1992. Collaborating to compete. New York: Winley & Sons. Chen, H. B., 2002. Why NYSE? [Online]. (Updated May 2002) Available at: http://www.auo.com/auoDEV/pressroom.php?sec=milestonesStories [Accessed 4 June 2010]. Chen, H. B., 2006. AU Optronics to merge Quanta Display. [Online]. (Updated 7 April 2006) Available at: http://auo.com/auoDEV/pressroom.php?sec=newsReleases&intTempId=1&intNewsId=351&ls=en [Accessed 10 June 2010]. Deloitte Czech Republic, 2010. Why invest in Czech Republic? [Online]. Deloitte Czech Republic, Available at: http://www.deloitte.com/view/en_CZ/cz/article/a15cf33b4010e110VgnVCM100000ba42f00aRCRD.htm [Accessed 17 July 2010]. Dorsch, J., 2010. LG Display Co., Ltd,. [Online]. Hoover's Company Records. Available at: http://www.proquest.com [Accessed 27 March 2010]. Epperson, L., 2010. Chimei Innolux Corporation. [Online]. Hoover's Company Records. Available at: http://www.proquest.com [Accessed 9 May 2010]. Harrison, J. 2007. Striking Balance: Organic Growth And M&A. Mergers & Acquisitions Reports, [Online]. Available at: http://www.web.ebscohost.com [Accessed 9 March 2010]. Hill, C., Jones, G., 2008. Strategic management theory. 8th ed. Boston: Houghton Mifflin Company. Hossof, B., Hvozdikova, V., 2009. Competitiveness of the Visegrad countries in the light of FDI attractiveness. Institute of Economic Research Working Papers, [Online]. 21. Available at: http://www.ekonom.sav.sk/uploads/journals/WP21.pdf [Accessed 12 May 2010]. Hsiao, Y., 2010. AUO to First Debut 'Smart Module' at 2010 Intersolar in Germany. [Online]. (Updated 3 June 2010) Available at: http://auo.com/auoDEV/pressroom.php?sec=newsReleases&intTempId=1&intNewsId=797&ls=en [Accessed 10 June 2010]. Hsieh, D., 2009. InnoLux Merges with CMO. DisplaySearch Blog, [internet]. 14 Nov. Available at: http://www.displaysearchblog.com/2009/11/innolux-merges-with-cmo/ [Accessed 3 April 2010]. Kumar, M., 2008. Value creation in joint venture dyads. In: Cooper, C., Finkelstein, S., ed. Advances in Mergers and Acquisitions. Bingley: Emerald Group Publishing. Ch. 10. Kwak, J., 2008. Why some were so fast while others not: speed of entry as a new competitive asset in late in late-industrialization. Ph. D. Cambridge: Massachusetts Institute of Technology. Laurie, D., Doz, Y., Sheer, C., 2006. Creating new growth platforms. Harvard Business Review, [Online]. Available at: http://www.web.ebscohost.com [Accessed 10 March 2010]. Piaskowska, D., 2005. The value of expansions within and across industries: a learning perspective. Academy of Management, [Online]. Available at: http://www.web.ebscohost.com [Accessed 10 April 2010]. ReasearchInChina., 2009. Global and China Large-size TFT-LCD Industry Report, 2008-2009, [Online]. Abstract from ResearchInChina. Available at: http://www.researchinchina.com/Htmls/Report/2009/5739.html [Accessed: 26 March 2010]. Schilling, A. M., 2010. Strategic management of technological innovation. 3rd ed. Boston: McGraw-Hill Publishing. Shih-Chi, Ch., 2005. The TFT-LCD industry in Taiwan: competitive advantages and future developments. Technology in Society, [Online]. 27 (204), Available at: http://www.web.ebscohost.com [Accessed March 11 2010]. Slovak, K., Marcan, P., 2004. Cina laka mnohych, prijme len pripravenych. eTrend,[internet]. 29 Nov. Available at: http://ekonomika.etrend.sk/svet/cina-laka-mnohych-prijme-len-pripravenych.html [Accessed 12 May 2010]. Thompson, A., Strickland, A., Gamble, J., 2007. Crafting and executing strategy. 17th ed. New York: McGraw-Hill. Tilles, S., 1963. How to evaluate corporate strategy? Harvard Business Review, [Online]. Available at: http://www.web.ebscohost.com [Accessed 10 April 2010]. Windham-Bannister, S., 2004. Maximizing merger value by preserving customer loyalty. Business Research and Consulting Group Strategic Market Perspectives, [Online]. Available at: http://www.web.ebscohost.com [Accessed 16 April 2010]. Yun-Hee, K., 2009. Taiwan Flat-Panel Deal Puts Pressure on AU Optronics. The Wall Street Journal, 1 Dec. p.10a. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/46217 | - |
| dc.description.abstract | AU Optronics Corp. (AUO) has developed into one of the world’s largest manufacturer of thin film transistor liquid crystal display (TFT-LCD) panels. Expansion strategy becomes AUO’s mean to continually evolve and adapt to market changes and abreast with its much bigger competitors in a global market.
This study examines a value creation for the AUO’s shareholders through different expansion strategies. Based on my investigation of AUO’s expansion steps I discuss the benefits and downsizes of cooperation, internationalization as well as horizontal and vertical integration which has taken place in the last six years. I further discuss the inevitability of growth in order to survive in the TFT-LCD industry and provide rationales behind it. In addition, I address the issue of AUO’s recent related horizontal integration into a “green business”. The study ends with evaluation of above mentioned expansion approaches in terms of their value creation and implications for the company’s management. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T04:58:28Z (GMT). No. of bitstreams: 1 ntu-99-R97749060-1.pdf: 2167699 bytes, checksum: 2079c5e38c7c74b894371f57fe0dad36 (MD5) Previous issue date: 2010 | en |
| dc.description.tableofcontents | TABLE OF CONTENTS
Page CHAPTER 1 – INTRODUCTION 1 1.1. Puzzle of the Study 2 1.2. The Case Company Chosen for the Study and Personal Motivation 5 1.3. The Structure of Thesis 8 CHAPTER 2 – LITERATURE REVIEW 10 2.1. Need for Value Creation and its Connection to Company’s Expansion 10 2.2. Internal Growth Strategies 14 2.3. External Growth Strategies 15 2.3.1. Mergers and Acquisitions 17 2.3.2. Joint Ventures 18 2.3.3. Alliances and Partnerships 19 2.3.4. Greenfield Investments 21 2.4. Summary 22 CHA PTER 3 – ANALYSIS OF TFT-LCD INDUSTRY AND AUO 25 3.1. Overview of the Industry and its Specifics 25 3.2. Porter’s Five Forces Analysis 29 3.3. Value Net Analysis 35 3.4. Merger of Chimei Optoelectronics and Innolux Display and its Impacts on AUO 40 3.5. List of AUO’s Expansion Steps 42 3.5.1. Methodology 43 3.5.2. Density of AUO’s expansion Steps in Time 45 3.5.3. AUO’s most Important Expansion Steps and its Connection to American Depositary Fluctuations on NYSE 46 CHAPTER 4 – DISCUSSION AND INTERPRETATION 51 4.1. Overview 51 4.2. Resources Needed for Expansion 51 4.3. Gaining Market Share 53 4.3.1. Collaboration and Licensing 53 4.3.2. Merger with Quanta Display 55 4.3.3. International Expansion of Production Facilities 57 4.4. Securing the Flow of Raw Materials 60 4.5. Related Diversification or Changes in Business Orientation 63 CHAPTER 5 – SUMMARY AND CONCLUSION 66 5.1. Summary 66 5.2. Managerial Implications 69 5.3. Limitations of the Study 71 BIBLIOGRAPHY 73 LIST OF TABLES Page Table 1 – AUO’s Net Sales According the Region 28 Table 2 – List of the Most Important Expansion Steps Taken by AUO 44 Table 3 – Chosen Expansion Steps Taken by AUO 48 LIST OF FIGURES Page Figure 1 – Competitive Advantage and the Value Creation Cycle 11 Figure 2 – Market Share According to Company in TFT-LCD Industry 26 Figure 3 – Porter’s Five Force Model for TFT-LCD Industry 35 Figure 4 – Industry Chain for TFT-LCD Production 37 Figure 5 – Value Net Analysis for AUO 39 Figure 6 – Innolux – Chimei Merger and its Possible Impact on AUO 42 Figure 7 – Density of Expansion Steps Taken by AUO in Time 46 Figure 8 – Performance of AUO’s ADRs at NYSE and its Connection to Chosen Expansion Steps 48 Figure 9 – AUO Sales Development Between 1999 – 2009 50 | |
| dc.language.iso | en | |
| dc.subject | growth | zh_TW |
| dc.subject | AUO | zh_TW |
| dc.subject | value creation | zh_TW |
| dc.subject | expansion strategy | zh_TW |
| dc.title | 企業成長與價值創造: 以友達公司為例 | zh_TW |
| dc.title | HOW DOES EXPANSION STRATEGY CREATE VALUE? A CASE STUDY OF AU OPTRONICS CORPORATION | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 98-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 許耀文,許煙明 | |
| dc.subject.keyword | AUO,value creation,expansion strategy,growth, | zh_TW |
| dc.relation.page | 76 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2010-07-29 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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