請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/4607完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 吳學良 | |
| dc.contributor.author | Yueh-Chu Hsieh | en |
| dc.contributor.author | 謝越竹 | zh_TW |
| dc.date.accessioned | 2021-05-14T17:44:02Z | - |
| dc.date.available | 2017-08-03 | |
| dc.date.available | 2021-05-14T17:44:02Z | - |
| dc.date.copyright | 2015-08-03 | |
| dc.date.issued | 2015 | |
| dc.date.submitted | 2015-08-02 | |
| dc.identifier.citation | 英文文獻
1. Adner R., Snow D.C.(2010), Bold Retreat: A New Strategy for Old Technologies. Harvard Business Review, Vol. 88, Issue 3, p76-81. 2. Ba S., Whinston A.B., Zhang H. (2003), Building Trust in Online Auction Markets through an Economic Incentive Mechanism. Decision Support System, Vol.35, Issue 3, p273-286. 3. Bower J.L., Christensen C.M.(1995), Disruptive Technologies: Catching the Wave. Harvard Business Review, Vol. 73, Issue 1, p43-53. 4. Christensen C.M., Overdorf M.(2000), Meeting the Challenge of Disruptive Change. Harvard Business Review, Vol.78, Issue 2, p66-76. 5. Christensen C.M., Rosenbloom R.S.(1995), Explaining the Attacker’s Advantage: technological paradigms, organizational dynamics, and the value network. Research Policy, Vol.24, Issue 2, p233-257. 6. Downes L., Nunes P.F. (2013), Big Bang Disruptor. Harvard Business Review, Vol. 91, Issue 3, p44-56. 7. Ferasso M., Fracasso E.M., I.A. Pinheiro(2008), Strategies of Innovation in An Ancient Business: Case of The Fountain Pen Industry. IAMOT. 8. Glasmeier A. (1991), Technological Discontinuities and Flexible Production Networks: The Case of Switzerland and the World Watch Industry. Elsevier Science Publishers, Vol.20, Issue 5, p469-485. 9. McGahan A.M.(2004), How Industries Change. Harvard Business Review, Vol.82 Issue 10, p86-94. 10. Modis T.(2003), Insights on Competition from A Science-based analysis. Nova Science Publishers Inc. 11. Pearson A.E.(1988), Tough-Minded Ways to Get innovative. Harvard Business Review, Vol.66 Issue 3, p99-106. 12. Raffaelli R.(2013), Identity and Institutional Change in a Mature Field: The re-emergence of the Swiss Watchmaking Industry, 1970-2008. Boston College University Library. 13. Rafii F., Kampas P.J.(2002), How to Identify Your Enemies Before They Destroy You. Harvard Business Review, Vol.80 Issue 11, p115-123. 14. Savitz E.(2012), Four ways big media can survive in the tablet era. Forbes. 15. Tushman M.(2014), Leadership Tips for Today to Stay in the Game Tomorrow. IESEsight, Issue 23, p32-38. 16. Utterback J.M., Acee H.J.(2005), Disruptive Technologies: An Expanded View. International Journal of Innovation Management, Vol.9, Issue 1, p1-17. 17. Wang K., Wang E.T.G., Tai C.F. (2002), A study of online auction sites in Taiwan: product, auction rule, and trading type. International Journal of Information Management, Vol.22, Issue 2, p127-142. 網路文摘 1. B. Chen(2014), BookStats美國線上銷售超越實體銷售(2014). 趨勢科技 http://technews.tw/2014/07/01/publishers-make-more-from-online-sales/ 2. Business Inside(2014), What Slowdown Montblanc Rides The Global Luxury Boom. http://www.businessinsider.my/slowdown-montblanc-rides-global-luxury-boom/#UwtTbZO4K2XXBjrd.97 3. Cigainero J.(2014), How Will Apple's Smart Watch Affect the Industry. New York Times. http://www.nytimes.com/2014/11/06/fashion/news/how-will-apples-smart-watch-affect-the-industry.html 4. DBW(2013), Adult Ebooks up Slightly in 2013 Through August, Hardocovers up Double-Digits. DBW. http://www.digitalbookworld.com/2013/adult-ebooks-up-slightly-in-2013-through-august-hardocovers-up-double-digits/ 5. Edward Nawotka(2014), How the UK’s Folio Society is Changing with the Times. http://publishingperspectives.com/2014/07/how-the-uks-folio-society-is-changing-with-the-times/ 6. Eldonyli(2014), 【李有仁的話】破壞式創新的真諦, 政大開放論壇. http://openforum.johogo.com/?p=324 7. Greenfield J.(2013), Ebooks Account for 23% of Publisher Revenue in 2012, Even as Growth Levels. DBW. http://www.digitalbookworld.com/2013/ebooks-account-for-23-of-publisher-revenue-in-2012-even-as-growth-levels/ 8. Greenfield J.(2014), Ebook Growth Slows to Single Digits in US in 2013. DBW. http://www.digitalbookworld.com/2014/ebook-growth-slows-to-single-digits-in-u-s-in-2013/ 9. How Montblanc Saved the Pen from Obsolescence(2012). http://www.firepolemarketing.com/luxury-marketing-montblanc/ 10. Joshua Farrington(2015), Online book shopping overtakes in store for first time. http://www.thebookseller.com/news/online-book-shopping-overtakes-store-first-time 11. Nobel C.(2014), Technology Re-emergence Creating New Value for Old Innovations. Forbes. http://www.forbes.com/sites/hbsworkingknowledge/2014/01/06/technology-re-emergence-creating-new-value-for-old-innovations/ 12. Patent US293545 – Fountain Pen. http://www.google.com/patents/US293545 13. Quartz(2014), Beware, eBay and Sotheby’s have tried to sell art online together before—and failed. http://qz.com/234678/beware-ebay-and-sothebys-have-tried-to-sell-art-online-together-before-and-failed/ 14. Quartz(2015), Sotheby’s is finally putting its art up for auction on eBay. http://qz.com/373955/sothebys-is-finally-putting-its-art-up-for-auction-on-ebay/ 15. Rainie L., Zickuhr K., K. Purcell, M. Madden, J. Brenner(2012),. The Rise of e-reading http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/ 16. Sotheby’s Annual Report(2014). Official Website. http://investor.shareholder.com/bid/financials.cfm 17. The Second Watch – A case study of Swatch(2013). https://strolldownmybusinessmusings.wordpress.com/2013/08/26/the-second-watch-a-case-study-of-swatch/ 18. Turban E.(2010), Auction and Bidding on The Internet: An Assessment. Focus Theme. http://aws.iwi.uni-leipzig.de/em/fileadmin/user_upload/doc/Issues/Volume_07/Issue_04/V07I4_Auctions_and_Bidding_on_the_Internet__an_Assessment.pdf 19. Vogel C., Isaac M.(2014), A Warhol With Your Moose Head? Sotheby’s Teams With EBay. New York Times. http://www.nytimes.com/2014/07/14/arts/design/with-ebay-partnership-sothebys-extends-potential-reach-by-145-million.html 20. Why are fountain pen sales rising? BBC News(20120522). http://www.bbc.com/news/magazine-18071830 21. Wischenbart R.(2011-2014), The Global eBook Market. 22. 中華印刷包裝網(2013), 英美印刷雜誌銷量下滑 數位雜誌漸入佳境. http://blog.udn.com/jason080/9409595 23. 天下商網(2013), 【瑞典】MegaNews定制雜誌開啟出版零售新時代. http://blog.udn.com/jason080/9511309 24. 王芝一(2006), 萬寶龍總公司董事總經理陸貝慈，百年品牌更要思考下一步.遠見雜誌. http://www.gvm.com.tw/Boardcontent_12437.html 25. 田堯(2014), 英國水石書店創始人預言，電子書革命將快速走向衰退. http://big5.ce.cn/gate/big5/www.ce.cn/culture/gd/201404/25/t20140425_2721409.shtml 26. 李宇勝(2014), 平價機械錶新革命，Swatch SISTEM51腕錶抵臺上市. http://watch.u-car.com.tw/23981.html 27. 陳怡瑄(2008), 閱讀載體大革新，電子書Kindle憑什麼熱銷？. 遠見雜誌. http://www.gvm.com.tw/Boardcontent_13766.html 28. 經濟學人(2011), 是救星，也是剋星：平面媒體的iPad革命. 天下雜誌. http://m.cw.com.tw/article/article.action?id=5011698#sthash.McTPcVv4.dpbs 29. 董曉常(2013), 電子錶為什麼沒擊垮機械錶. http://tech.hexun.com.tw/2013-09-16/158055374.html 30. 廣編企劃(2013), 登上成功頂峰，來自千分之一毫米的精確. 商業週刊. http://www.businessweekly.com.tw/event/2013/montblanc/success.asp | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/4607 | - |
| dc.description.abstract | Christensen於1997年出版《創新的兩難》後，「破壞性創新」(disruptive innovation)一詞廣為企業探討。但實際上，並非所有的企業在面對破壞性創新這陣強風面前都選擇示弱。Raffaelli (2013)認為仍然有些企業堅持保留舊有技術並起死回生，甚至較以往來得更加成功。因此本論文研究當舊市場廠商在面對破壞性創新時，是如何透過內部的改革、產品的重新定位等方式，將因破壞性創新的出現而遭到併吞的市場奪回、找到新舊技術共存的平衡點。檢視五個不同產業個案，包括Montblanc, Swatch, Folio Society, Sotheby’s, MegaNews，的生存方式及策略意涵。 | zh_TW |
| dc.description.abstract | Since HBS professor Christensen’s notion of ‘disruptive innovation’ in《Innovator’s Dilemma》in 1997, the term has widely drawn academic and practical attention for its impact on both incumbents and startup companies. However, not all of incumbent firms surrendered themselves in front of the disruptive innovators. As Raffaelli (2013) argues that some companies can resuscitate to remain competitive by preserving their legacy technologies, the thesis aims to investigate how incumbents with legacy technologies or practices, when invaded by disruptive innovation, successfully survive in the market by internal reforming and product re-positioning. Five cases in different industries, including Montblanc, Swatch, Folio Society, Sotheby’s and MegaNews are examined for the ways they survive. Strategic implications are also developed upon the case studies. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-14T17:44:02Z (GMT). No. of bitstreams: 1 ntu-104-R02724023-1.pdf: 1583860 bytes, checksum: 76c5c0f5d47ee4e1043915ceffb20091 (MD5) Previous issue date: 2015 | en |
| dc.description.tableofcontents | 中文摘要 I
ABSTRACT II 圖目錄 V 表目錄 VI 第一章 緒論 1 1.1 研究背景 1 1.2 研究動機 1 1.3 研究範圍 1 1.4 研究貢獻 2 第二章 文獻回顧 3 2.1 歷史對創新的定義 3 2.2 企業的能力 4 2.3 產業生命週期 5 第三章 研究方法 10 3.1 個案選擇方式 10 3.2 資料蒐集方法 11 第四章 個案分析 12 4.1 鋼筆與圓珠筆─以MONTBLANC為例 12 4.1.1 鋼筆的發明 12 4.1.2 圓珠筆的出現 13 4.1.3 Montblanc 15 4.1.4 結語 19 4.2 機械錶與電子錶－以SWATCH為例 19 4.2.1 瑞士腕錶產業─1560年-1962年 20 4.2.2 Swatch 23 4.2.3 結語 27 4.3 實體書和電子書─以FOLIO SOCIETY為例 28 4.3.1 實體書與電子書 29 4.3.2 Folio Society 31 4.3.3 精裝書生產 32 4.3.4 結語 34 4.4 線上拍賣與拍賣屋－以SOTHEBY’S為例 34 4.4.1 傳統拍賣模式 35 4.4.2 線上拍賣 36 4.4.3 Sotheby’s 36 4.4.4 結語 39 4.5 傳統媒體與平板電腦—以MEGANEWS為例 40 4.5.1 傳統平面媒體 41 4.5.2 平板電腦 41 4.5.3 MegaNews 42 4.5.4 結論 44 第五章 結論 45 5.1 結論 45 5.2 管理意涵 46 5.3 研究限制 46 參考文獻 48 英文文獻 48 網路文摘 50 | |
| dc.language.iso | zh-TW | |
| dc.subject | 策略復興 | zh_TW |
| dc.subject | 破壞性創新 | zh_TW |
| dc.subject | 既有廠商 | zh_TW |
| dc.subject | 存活 | zh_TW |
| dc.subject | 舊技術 | zh_TW |
| dc.subject | Incumbent firms | en |
| dc.subject | Strategic Renewal | en |
| dc.subject | Legacy technology | en |
| dc.subject | Survival | en |
| dc.subject | Disruptive innovation | en |
| dc.title | 舊技術重生 | zh_TW |
| dc.title | Re-emergence of Old Technologies | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 103-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 鮑慧文,許煙明 | |
| dc.subject.keyword | 破壞性創新,既有廠商,存活,舊技術,策略復興, | zh_TW |
| dc.subject.keyword | Disruptive innovation,Incumbent firms,Survival,Legacy technology,Strategic Renewal, | en |
| dc.relation.page | 52 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2015-08-03 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-104-1.pdf | 1.55 MB | Adobe PDF | 檢視/開啟 |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。