打造3D夢幻島－臺灣3D動畫電視影集全紀錄

Abstract

本報導以紀錄片的形式，從動畫業者的觀點出發，紀錄臺灣的原創3D動畫影集，包括爾波國際所製作的「成吉思汗」、甲馬創意的「太陽之淚」、東森電視的「森林總動員」以及首映創意的「MuMu Hug」。希望為臺灣的原創3D動畫影集留下歷史紀錄，並初步探討臺灣原創3D動畫影集的發展性、市場潛力和可能侷限。 報導發現，藉由3D動畫影集的形式來建立臺灣的動畫品牌，必須面對資金籌措和收益的風險，面臨劇本人才和市場行銷上的困難，但是3D動畫在動畫影集形式和動畫表現方法上仍有他的優點。 臺灣藉由3D動畫影集的形式，或許可以市場區隔避開與美、日動畫大國的直接競爭，但傳統2D動畫影集仍是潛在競爭對手。這個方向也許可行，過程卻不簡單，臺灣的動畫創作，還有很長的路要走。

The report used the form of Non-Fiction Film to document Taiwan's original 3D animation from the animation industry's point of view, including the 'Genghis Khan' of APPLY Entertainment, 'Tears of Sun' of JAMAR IDEA, 'SAMIYAM' of Eastern Television, and 'MUMU HUG' of SOFA Studio. Hoping the report can record not only the history of Taiwan's original 3D animation TV series’ , and at the same time, make preliminary study of the original 3D animation series’ development, market potential, and possible limitations in Taiwan. The report discovered that by using the form of 3D animation series to create a brand, Taiwan's animation industry has to face financial risks, marketing challenges and shortage of talented script writers. But 3D animation in the form of animated series and animated performance is still has its advantages. Focusing on 3D animation series rather than feature length production, Taiwan may avoid having to compete with main countries of animation production directly, such as the United States and Japan, due to market segments, At the same time, traditional 2D animation series are still potential competitors . The 3D animation TV series may be feasible, but the process remains challenging. There is still a long way to go for Taiwan's original animation.