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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 李吉仁教授 | |
| dc.contributor.author | Ming-Daw Cheng | en |
| dc.contributor.author | 鄭名道 | zh_TW |
| dc.date.accessioned | 2021-06-15T04:23:34Z | - |
| dc.date.available | 2009-10-05 | |
| dc.date.copyright | 2009-10-05 | |
| dc.date.issued | 2009 | |
| dc.date.submitted | 2009-09-17 | |
| dc.identifier.citation | Peter Drunker (1985) “The Discipline of Innovation” The Innovative Enterprise, Best of HBR 2002
Akerblom, Jacqueline and Triplett, Lynn (2007), Fundamentals in Software Revenue Recognition, Grant Thornton LLP, Softrax Corporation; a Softrax whitepaper. Charles Morrissey and Bob McQuaid (2000), “E-Business: The New Management Challenge – the Internet Continuous to Erode the Brick and Mortar Market”, Graziadio Business Report, Volume 3 issues 1. Howard H. Stevenson and David E. Gumport (1989), “The Hart of Entrepreneurship”, Desgining and Manage Your Career, Harvard Business Press. Joseph Schumpeter (1975), “Capitalism, Socialism and Democracy”, New York: Harper Press. Matthew R. Marvel, G.T. (2008), Technology Entrepreneurs' Human Capital and Its Effects on Innovation Radicalness, Lumpkin Published Oct, p 807-828. Nirmalya Kuma (2004), “Marketing as Strategy: Understand the CEO’s agenda for Driving Growth and Innovation”. Harvard Business School Press. O’Connor, Robert (2002), “Contract Management that Boosts Revenue”, Contract Management, November. Petra, Steve T. and Slavin, Nathan S. (2005), Revenue Recognition for Software Products with Multiple Deliverables, The CPA Journal, April. Regan, Greg and Regan, Tim (2007), Software Revenue Recognition on the Rise: Technology Boom Expands Relevance of SOP 97-2, Journal of Accountancy; December 1. Sondhi, Ashwinpaul C (2007), Current Issues in VSOE Accounting of SOP 97-2, A Softrax whitepaper Softrax Corporation. Sondhi, Ashwinpaul C. (2006), Revenue Arrangements with Multiple Deliverables, A Softrax whitepaper, Softrax Corporation. Timothy, C. Lethbridge (1998), “The relevance of software education: a survey and some recommendations”, Annals of Software Engineering 6, p.91-110. Xiuzi Ye, Wei Penga, Zhiyang Chena and Yi-Yu Caic (2004), “Today's students, tomorrow's engineers: an industrial perspective on CAD education”, Elsevier Ltd. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/45498 | - |
| dc.description.abstract | It is common practice for enterprises and entrepreneurs seeking innovation or new business model to create value for the customer they served, especially during a down economic environment. Product training in a software company is generally regarded as supplemental to the software. In order to extend the product knowledge education, author suggested an online training and testing service business and targeted at vocational schools in China. Author analyzed the census data from 1956 to 2008 of China for market segment selection; author has taken three academic models to validate the assumption and then suggested an phased execution plan includes the product feature, price structure, selling channels, discounting policy and financial projects in this thesis.
Author indicated few issues that were not well thought out at the initial stage and suggested few possible solution. Author compared different management perspective of entrepreneurship between internal and external of the enterprises as well. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T04:23:34Z (GMT). No. of bitstreams: 1 ntu-98-P95743034-1.pdf: 1754729 bytes, checksum: 1fe1dc58938236c399443dbb6988fe47 (MD5) Previous issue date: 2009 | en |
| dc.description.tableofcontents | ACKNOWLEDGEMENTS I
ABSTRACT II CONTENTS V 1 ENTREPRENEURSHIP AND INNOVATION 1 1.1 Background 1 1.2 Motivation of the study 2 1.3 Purposes 3 1.4 Methodology and Scope 3 2 LITERERATURE REVIEW 5 2.1 SWOT analysis 5 2.2 Marketing Mix (4Ps and 7Ps) 7 2.3 Brick and Click Business Model analysis 9 3 EDUCATION SERVICE FOR INDEPENTENT SOFTWARE VENDOR 11 3.1 Benchmarking 11 3.2 Targeted Study Company - PTC 12 3.3 Open Business Model versus Traditional Model in Emerging Region 14 3.4 Innovation within Education Organization 15 3.5 Finding the Targeting Customer Market for PTC Product Training 16 3.6 Finding the Delivery Mechanism for the Product Training 20 3.7 Formulating the Business Plan 21 3.8 PTC Proposal – eLearning and eTesting 22 3.9 Brief Introduction of the product offering 23 3.10 Examine the business initiative by several academic models 24 4 eLEARNING AND eTESTING - INNOVATIVE BUSINESS MODEL IN THE TRAINING BUSINESS 29 4.1 The Functional Requirement of the Business Model 29 4.2 Articulate the Value Proposition 29 4.4 Identify the Market Segment 31 4.5 Define the Structure of Value Chain 31 4.6 Specify the Revenue Generation Mechanism for the Firm 32 4.6 Describe the Position of the Firm within Value Network, Linking Suppliers and Customers. 36 4.7 Formulate the Competitive Strategy 36 4.8 Internal Stakeholders 37 4.9 External Stakeholders 38 4.10 Discounting 39 4.11 Business Issues 43 4.12 Profit Sharing with External Portal Operator 48 5 CONCLUSION 51 5.1 Implications of This Research 52 5.2 Suggestions to Future Research 53 REFERENCES 55 GLOSSARY 57 | |
| dc.language.iso | en | |
| dc.title | 軟體公司企業內部創新之研究－以PTC公司為例 | zh_TW |
| dc.title | Innovative Business Model within Software Company:
A Case Study of PTC | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 98-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳俊忠教授,劉恒逸教授 | |
| dc.subject.keyword | 網上考試, | zh_TW |
| dc.subject.keyword | Innovation,business model,online learning,online testing, | en |
| dc.relation.page | 59 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2009-09-17 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 高階公共管理組 | zh_TW |
| 顯示於系所單位： | 高階公共管理組 | |
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