面對面與Facebook之人際互動研究

Abstract

SNS(Social Network Service)網站的獨特讓全球與台灣相繼掀起一股SNS網站的使用熱潮，不僅成為媒體新寵兒更成為學術界研究的重點。本研究將以SNS網站中最知名的Facebook為探討主題，研究台灣某專科學校資訊管理科36位同學，探討該班使用Facebook的同學在現實生活與Facebook之人際互動行為有何差異，以及差異形成的原因。 本研究透過問卷調查、Facebook資料收集、社會網絡分析與深入訪談的方式，發現以下幾個結果：(1)在Facebook的虛擬環境中，該班淡化了小團體間的界線；(2) Facebook的使用增進了該班同學間的關係並且創造了新的人際關係；(3)然而，由於該班的小團體間界線過於分明，使得該班同學們於Facebook上對於人際關係所作的正面效應無法充分的反映於現實生活中。除此之外，本研究發現其他有趣的現象：(4)該班的Facebook使用者由於想要將有趣的對話留在虛擬世界中，因此即使坐在一起的兩人也傾向使用Facebook代替現實生活進行溝通與互動。

The special of SNS(Social Network Service)websites bring people in Taiwan and around the world into a new age. It has become not only a focal point for the press but also the thriving research issue. This paper takes Facebook, the best known SNS website, to be the research subject. Our research target is 36 certain college students in Taiwan. We discuss the difference of online and offline social interaction between these 36 students, as well as, the reason of the difference. Through survey, Facebook data collection, the social network analysis approach, and in-depth interviews, we found: (1)In Facebook, the demarcation line between subgroups existed in offline is faded away. (2)Facebook improves the social interaction between students, moreover, creates new relationships between them. (4)However, in that class, the demarcation line is so distinct that the improved relationship in Facebook cannot be visualized in real situation. In addition, we also found that (5)The students tend to leave message in Facebook instead of speaking directly because they want to save interesting dialogue records.