請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 吳玲玲 | |
| dc.contributor.author | Tzu-Yang Su | en |
| dc.contributor.author | 蘇梓仰 | zh_TW |
| dc.date.accessioned | 2021-06-15T03:00:11Z | - |
| dc.date.available | 2012-08-31 | |
| dc.date.copyright | 2009-08-11 | |
| dc.date.issued | 2009 | |
| dc.date.submitted | 2009-07-31 | |
| dc.identifier.citation | Argamon, S., Koppel, M., Pennebaker, J.W., Schler, J. (2009). Automatically profiling the author of an anonymous text. Communications of the ACM, 52(2), 119-123.
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/44480 | - |
| dc.description.abstract | 部落格近年來受到網友的熱烈迴響，閱讀和撰寫部落格，已經成為網友的日常生活的一部份。根據資策會在2008年所做的調查統計，89.6%的網友擁有自己的部落格，與2007年相比(2007年為81.4%)，顯示越來越多的網友擁有自己的部落格。因此在本篇研究中，主要想探討部落客使用部落格的動機以及比較不同類型部落客之間的差異。本篇研究應用Herzberg的雙因子理論，歸納出15個類別和83個部落格相關的因子，讓受測者選擇哪些因子會吸引其試用該部落格平台，哪些因子會讓受測者想持續使用該部落格平台。從1409個有效樣本分析的結果指出，保健因子(Hygiene factors)主要可以吸引潛在的使用者，讓潛在的部落客願意試用該部落格平台；反之，激勵因子(Motivation factors) 在留住既有使用者，讓他們繼續使用部落格平台這方面，扮演很重要的角色。在本研究中我們也發現了不管是資訊導向和社交導向的部落客，或是男性和女性的部落客，均認為保健因子在吸引他們使用部落格的影響大於留住繼續使用部落格，而激勵因子在留住他們繼續使用部落格的影響大於吸引使用。此外，我們也針對部落格服務提供者 (Blog service providers) 的發展，提供了一些部落格平台後續在規劃與運作上的相關策略。 | zh_TW |
| dc.description.abstract | Blogs, short for “web logs,” have become a popular Web 2.0 application on the Internet in recent years. Because blogs are playing an increasingly important role in people’s daily lives, in this study, we consider the factors that motivate people to use this medium. Specifically, we utilize Herzberg’s two-factor theory to classify the factors that motivate people to use blog into hygiene and motivation factors. 15 categories and 83 blog-related features were aggregated in the questionnaire. We also compare bloggers of different purpose and gender to examine whether hygiene and motivation factors have different effects on attracting or retaining them to use the blog platform. In total, 1409 valid subjects were collected with survey method. The empirical results show that hygiene factors are more effective in attracting than retaining bloggers, whereas motivation factors are more effective in retaining than attracting bloggers. Bloggers are attracting by more hygiene factors than motivation factors, and are retaining by more motivation factors than hygiene factors, no matter what purpose or gender of bloggers. The results also provide some managerial implications and suggestions to blog service providers. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T03:00:11Z (GMT). No. of bitstreams: 1 ntu-98-R95725021-1.pdf: 881299 bytes, checksum: 4e684a360be26f7ee5f9fd4060aafe80 (MD5) Previous issue date: 2009 | en |
| dc.description.tableofcontents | 誌謝 I
摘要 II Abstract III Contents IV List of Figures V List of Tables VI 1. Introduction 1 1.1 Research Background 1 1.2 Research Motivation and Purpose 3 2. Literature Review 5 2.1 Introduction to Blogs 5 2.2 Herzberg’s Two-Factor Theory 10 2.3 Differences between Bloggers 13 3. Methodology 17 3.1 Questionnaire Design 17 3.2 Measurements 29 3.3 Sampling Method 30 3.4 Analysis Method 31 4. Result and Discussion 32 4.1 Laboratory Samples versus Internet Samples 32 4.2 Demographics 35 4.3 Results of Hygiene and Motivation Factors 39 4.4 Discussion 53 5. Conclusion 56 5.1 Conclusions and Managerial Implications 56 5.2 Limitations and Future Research Directions 58 Reference 60 Appendix 67 | |
| dc.language.iso | en | |
| dc.title | 部落格的使用動機 | zh_TW |
| dc.title | Motivations for Using Weblogs | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 97-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 莊裕澤,蕭正平 | |
| dc.subject.keyword | 部落格,部落客,雙因子理論,使用動機, | zh_TW |
| dc.subject.keyword | Blog,Weblogs,Bloggers,Two-factor theory,Motivations, | en |
| dc.relation.page | 77 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2009-07-31 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
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