獨而不孤－－獨立書店經營者的生存心態與職涯變遷

Abstract

本篇深度採訪論文藉由布迪厄（Pierre Bourdieu）的理論，探討獨立書店經營者的生存心態（Habitus）和職涯變遷過程，包括經營者的家庭背景、學校教育和社會生活經驗（如社會運動、工作經驗等）所組成的生存心態，如何影響獨立書店經營者的經營策略和核心理念？獨立書店經營者如何運用各種資本維持書店的營運？當書店的經營狀況和經營者的理念相互衝突，經營者又如何調整其思維模式和行動方式？獨立書店經營者如何在場域（Field）的遊戲規則中生存？希望藉由分析獨立書店經營者的生存心態及職涯變遷過程，為經營者留下珍貴的訪談紀錄和資料分析，也為將來有志從事獨立書店研究者提供參考。

This depth-reporting master thesis aims to study the career transformation of independent bookstore owners with Pierre Bourdieu’s concept of Habitus. By observing bookstore owners’ education of family, schooling and social experiences, which are the elements of Habitus, we can inspect how Habitus influences their business strategies and the process of career transformation. The key questions of this thesis include: how do owners use their capitals to maintain their bookstores? When the reality conflicts to the owners’ idea, how do they adjust their thoughts and business strategies? How do the bookstores survive in the “field”? Besides, I hope to record the preciously historical materials for the researchers who are interested in the independent bookstores in the future. Key Words: Bookstore、Independent Bookstores、Owners、Habitus、Strategies、Career Transformation.