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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃崇興(Chung-hsing Huang) | |
| dc.contributor.author | Yuan-li liao | en |
| dc.contributor.author | 廖苑利 | zh_TW |
| dc.date.accessioned | 2021-06-15T00:16:06Z | - |
| dc.date.available | 2011-07-23 | |
| dc.date.copyright | 2009-07-23 | |
| dc.date.issued | 2009 | |
| dc.date.submitted | 2009-06-10 | |
| dc.identifier.citation | References
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Scott R.S & Scott W.K., ”Service Recovery Attributions and Word-of-Month Intentions”, European Journal of Marketing, Vol.35, No.1/2,pp:194-211 Thorstn, H-T & Alexander,K.(1998),”The Impact of Customer Satisfaction and Relationship Quality on Customer Retention: A Critical Reassessment andModel Development”,Psychology & Marketing, Vol.14,No.6, pp:737-764 Tor, W.A.(1998),”Antecedents to Satisfaction with Service Recovery”,European Journal of Marketing, Vol.34, No.1/2,pp:156-175 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/41337 | - |
| dc.description.abstract | 近年來，伴隨著二次大戰後嬰兒潮逐漸老化及經濟狀況的改善，醫學美容治療次數逐年上升。在醫學美容各種治療方式間，屬於非手術性、微創型治療方式目前廣泛受到消費者愛戴，主要因為它的低風險、治療後停工期短與治療後幾乎跟治療前差別不大的外觀的優勢。
在本研究中，要試著去分析消費者在接受治療後願意再次回診接受治療的因素。根據臨床觀察與文獻回顧，本研究採用四個因素：滿意度、醫師特質、服務補救及干擾變數：附加價值的活動 本研究利用迴歸分析去探究變數間的關係，得到結果為：滿意度會顯著影響在診意願；醫師特質與服務補救將會強化滿意度；但是在醫學美容領域，附加價值的活動有無並不會對滿意度與在診意願間產生正向干擾效果。 | zh_TW |
| dc.description.abstract | Medical aesthetic treatments have been sought-after increasingly in the past few years due to both the aging of baby boomers and the improved economic status. Among all the medical aesthetic treatments, non-surgical , minimally invasive cosmetic treatments become more and more popular for its advantages of low risk, low down-time and natural looks after treatment immediately.
In this study, the author is trying to analyze factors influencing customers’ revisiting intention after receiving non-surgical cosmetic procedures. Four factors influencing customers’ revisiting intention are proposed, including independent factors such as customers’ satisfaction, doctor characteristics, recovery service and one moderating factor of value-added activities. Using regression analysis, we found that revisiting intentions was significantly related to satisfaction ；doctors’ characteristics and service recovery were positively related to satisfaction. However, in medical aesthetics, value-added activities don’t have positively moderating effect to relationship between satisfaction and revisiting intention. Keywords：medical aesthetic treatments, non-surgical cosmetic procedures, consumer behavior, customer satisfaction, customers’ defection, physician choice, customer loyalty | en |
| dc.description.provenance | Made available in DSpace on 2021-06-15T00:16:06Z (GMT). No. of bitstreams: 1 ntu-98-P94748003-1.pdf: 618850 bytes, checksum: 0bd4208c2d1d918abd5c142fe9a03f6b (MD5) Previous issue date: 2009 | en |
| dc.description.tableofcontents | TABLE OF CONTENTS
誌 謝 Ⅲ 中文摘要 v THESIS ABSTRACT vi TABLE OF CONTENTS vii LIST OF FIGURES x LIST OF TABLES xi CHAPTER 1 12 1.1 Research Background 12 1.1.1 Worldwide medical aesthetic trend 12 1.1.2 Medical aesthetic trend in Taiwan 15 1.2 Research Motivation 21 1.3 Research Purposes 22 1.4 Research Process. 22 CHAPTER II 24 Literature Review 24 2.1 About Medical Aesthetics 24 2.1.1 The evolution and classification of medical aesthetic treatments 24 2.1.2 The differences between non-surgical and surgical cosmetic 29 2.1.3 The development of non-surgical cosmetic industry and recent changes in USA 31 2.1.4 Medical aesthetic industry in Taiwan 34 2.2 Factors influence the customers’ revisiting and further treatment 39 2.2.1 Customer satisfaction 39 2.2.2 Doctor characteristics 40 2.2.3 Service recovery customer defection 40 2.2.4 Value-added activities 41 CHAPTER III 42 METHODOLOGY 42 3.1 Research framework 42 3.2 Research hypotheses 44 3.3 Definitions of variables and Measurement 49 3.3.1 independent variables 49 3.3.2 moderator 50 3.3.3 Dependent variables 50 3.4 Questionnaire Design 52 3.4.1 satification scale 53 3.4.2 doctors characteristics 53 3.4.3 service recovery 53 3.4.4 value-added activity 53 3.4.5 revisiting intention 53 3.4.6 demographic information 54 3.5 Sampling Design and Data Collection 55 3.6 Analysis Method 56 3.6.1 Descriptive statistics 56 3.6.2 reliability test 56 3.6.3 Multiple regression analysis 56 3.6.4 analysis of variance 57 CHAPTER IV 58 RESULT 58 4.1 Descriptive Analysis 58 4.1.1 Data collection 58 4.1.2 Characteristic of respondents 58 4.1.3 Descriptive statistics of constructs 61 4.2 Reliability Test 68 4.3 Interrelationship among constructs 69 4.3.1 interrelationships of satisfaction and revisiting intentions 69 4.3.2 interrelationships of satisfaction, service recovery and doctor characteristics 72 4.3.3 interrelationship of value-added activities, satifaction and revisiting intention 74 4.4 Demographic factors and research constructs 77 CHAPTER V 80 CONCLUSION AND IMPLICATIONS 80 5.1 Research Conclusions 80 5.1.1 customer satisfaction 81 5.1.2 doctor characteristics and service recovery 82 5.1.4 value-added activities 85 5.2 Managerial Implications 87 5.2.1 customer satisfaction 87 5.2.2 doctor characteristics and service recovery 88 5.2.3 value-added activities 88 5.3 Limitation and Research Suggestions 89 References 92 APPENDIXES 95 LIST OF FIGURES Figure 1-1 World Population Trends 13 Figure 1-2 Baby Boomers’ Impact on Economy 18 Figure 1-3 Global Budget Payment System 18 Figure 1-4 Numbers of Dermatological Clinics in Taiwan 19 Figure 1-5 Research Process 23 Figure 2-1 Surgical and Non-surgical market in U.S.A 31 Figure 3.1 Conceptual Framework 43 Figure 3.2 Hypothesis 1a 44 Figure 3.3 Hypothesis 1b 45 Figure 3.4 Hypothesis 2 46 Figure 3.5 Hypothesis 3 47 Figure 3.6 Conceptual Framework 48 | |
| dc.language.iso | en | |
| dc.subject | 消費者忠誠度 | zh_TW |
| dc.subject | 醫學美容治療 | zh_TW |
| dc.subject | 非手術微型治療 | zh_TW |
| dc.subject | 消費者行為 | zh_TW |
| dc.subject | 消費者滿意度 | zh_TW |
| dc.subject | 醫師選擇 | zh_TW |
| dc.subject | customer satisfaction | en |
| dc.subject | customer loyalty | en |
| dc.subject | physician choice | en |
| dc.subject | medical aesthetic treatments | en |
| dc.subject | consumer behavior | en |
| dc.subject | non-surgical cosmetic procedures | en |
| dc.title | 非手術性微創醫學美容治療消費者行為探討
-以接受微整型治療客戶為例 | zh_TW |
| dc.title | The Study of Consumer Behavior After Non-surgical, minimally invasive Cosmetic Treatments
-A Study of Customers Receiving Cosmetic Treatments | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 97-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 柯承恩(Chen-en Ko) | |
| dc.contributor.oralexamcommittee | 莊正民(Cheng-ming chuang) | |
| dc.subject.keyword | 醫學美容治療,非手術微型治療,消費者行為,消費者滿意度,醫師選擇,消費者忠誠度, | zh_TW |
| dc.subject.keyword | medical aesthetic treatments,non-surgical cosmetic procedures,consumer behavior,customer satisfaction,physician choice,customer loyalty, | en |
| dc.relation.page | 99 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2009-06-10 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學組 | zh_TW |
| 顯示於系所單位： | 商學組 | |
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