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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 鄭佳昆(Chia-Kuen Cheng) | |
| dc.contributor.author | Pei-Ju Wu | en |
| dc.contributor.author | 吳珮竹 | zh_TW |
| dc.date.accessioned | 2021-06-13T17:24:07Z | - |
| dc.date.available | 2011-07-26 | |
| dc.date.copyright | 2011-07-26 | |
| dc.date.issued | 2011 | |
| dc.date.submitted | 2011-07-14 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/39185 | - |
| dc.description.abstract | 自1970年代起，人與地方、環境和地理位置間的關係開始受到注意。地方關係的品質及內容在移動趨勢、都市化、對自然環境的偏好等環境議題的研究中逐漸被重視。這些研究發現了人與地方間的關係不同於人與其他環境面向的關係，這個人與地方間連結的特殊本質即為「地方連結」。地方連結是人使用環境後所產生的一種特殊情感，這種情感使人對環境產生喜歡、認同與依賴。具地方連結情感的使用者會將其所連結的環境視為自身的「領土」，因此對環境有歸屬感與認同感，並且對於環境的一切改變非常敏感，而為了避免環境發生改變，他們會較一般使用者更用心維護所使用的環境。
地方連結相關研究的重要性在於探討使用者與環境的互動過程中，使兩者產生情感、經驗與意義等聯繫的各種因素組成，並透過這樣的探討，提供環境管理與規劃所需的重要資訊。過去研究曾指出性格評估可用來預測某些環境行為與結果，且人與環境間的相互影響應該可透過性格來進行研究，由於地方連結是由人與環境互動後所產生的一種概念，因此其除了受到環境相關的因素影響外，使用者本身的特質應該也會對地方連結造成影響，並且也已有學者指出人與地方間的連結是由熟悉感及性格的投射所形成的，這使我們能更合理地推測，性格確實可能是影響地方連結的一個重要因子。使用者本身性格特質上的不同會使得使用者在面對所使用的環境時的想法及觀點上有所差異，這些差異可能造成每個人對所使用的環境依戀程度上有所差別。若能了解性格特質對地方連結所造成的影響，則未來在環境的規劃與管理上則可以針對不同性格特質的使用者做各種專屬性的調整，使其規劃更能貼近不同使用者的需求。但過去探討地方連結的文獻中，鮮少有人針對性格特質對於地方連結的影響做相關的研究探討。 因此本研究決定針對性格對地方連結的影響做一個初步性的研究，希望能深入了解性格特質對地方連結程度的影響，以期幫助未來在環境的規劃與管理上，能夠針對使用者的性格特質來調整其概念與方向，締造一個更合適於人的環境。 在戶外遊憩領域相關文獻中，性格特質的影響並未廣泛地被注意，但在行銷與消費者行為領域中，性格特質對消費者的購買行為與忠誠度的影響卻已有不少相關的研究出現。許多文獻均指出，當消費者擁有某些特定的性格特質時，將導致其有重複購買特定品牌的行為。另外，當消費者具備高度自信的性格特質時，其在面臨有高度風險的購買情境下，其品牌忠誠度會大幅提高，這些研究結果都證實了性格特質對忠誠度有所影響。而在戶外遊憩領域中，也已有研究指出，地方連結在某種程度上來說，就是一種情感的忠誠度。因此，我們可以推論，性格特質亦會對地方連結有所影響。 本研究共分為兩階段進行，第一階段為確認地方連結的形成是否會受到個人性格特質之影響，以劍潭親山步道及軍艦岩親山步道為研究地點，並於現地對步道使用者進行問卷調查。問卷內容包含對使用者的性格特質與地方連結程度的量測，以及使用者的相關背景資料。研究結果顯示性格特質對地方連結有所影響，並且特定類型的性格特質會對地方連結的不同面向有特別的影響。第二階段則為研究五大性格因素中，各性格向度與地方連結程度之關係，以台大醉月湖為研究地點，研究則以網路問卷的方式進行。問卷內容與前一階段相同，而研究結果顯示性格特質中的外向性、經驗開放性、親和性與負責性都分別與地方連結中的熟悉感及根深蒂固感呈正向關係及負向關係。 本研究結果讓我們對地方連結與性格特質間的關係有一個初步的瞭解，未來將可針對各性格面向中的各種特質組成做更進一步的探討，以期結果可做為區域環境開發之定位或市場區隔的參考。 | zh_TW |
| dc.description.abstract | Place bonding is a special affective connection resulting from the interaction with environment. It brings people the feelings of joy, identity and dependent to an environment, and has become an important indicator of environment concern and revisiting behavior. Therefore, many existing research have tried to understand the factors influencing the affective connection between people and environment. These factors include environment attributes, society, history, and customs, etc. While most of these factors are external or inter-personal, not many studies have paid attention on the intra-personal factors, especially one’s personality characters.
In the environmental related studies, personality character has been used to predict people’s preference for different types of landscape. Besides, personality character has been shown to be an effective tool for predicting customers’ purchasing behaviors and brand loyalty in the marketing and customer behavior literatures. Many studies have indicated that different types of personality character can be an important factor for brand loyalty. Furthermore, literatures in outdoor recreation have indicated that the place bonding can be identified as a kind of affective loyalty. Therefore, it is reasonable to hypothesize that certain kinds of personality character may be more likely to form bonding to a place. The study was processed with two stage. The first stage was conducted on two suburban trails with many daily users. Trail users’ personality character, place bonding and the personal background data were collected with an onsite survey. Results showed that personality character has some effects on place bonding. Furthermore, certain types of personality character will have special effects on different dimension of place bonding. The second stage was take a lake in the National Taiwan University as the research site. And the survey was conducted online, students’ data which is the same as the first stage were collected. Results showed that four dimensions of personality were found to be significant related to two dimensions of place bonding. The current results will help to construct a fit environment of people by adjusting the concept and direction according to the users’ personality characters on environment planning in the future. However, the current results are different from the loyalty related research, further discussion is needed. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-13T17:24:07Z (GMT). No. of bitstreams: 1 ntu-100-R98628301-1.pdf: 3966712 bytes, checksum: f57ede77b62f9a01515d894a6e7de33e (MD5) Previous issue date: 2011 | en |
| dc.description.tableofcontents | 目錄
口試委員會審定書 .................................. i 謝辭 .......................................... iii 中文摘要 ....................................... v Abstract ..................................... vii 第一章 緒論 ........................................ 1 第一節 研究緣起 .................................... 1 第二節 研究目的與內容 ........................ 3 第三節 研究方法與流程 ........................ 4 一、 研究方法 ............................... 4 二、 研究流程 ............................... 4 第二章 文獻回顧 .......................................... 7 第一節 地方連結相關理論 .................... 7 一、 地方連結中的「地方」 ....... 7 二、 地方連結的定義 ................... 7 三、 地方連結的發展 ................... 8 四、 地方連結的影響因素 ........... 9 五、 地方連結的面向 ................. 11 1. 熟悉感（Familiarity） ........ 12 2. 歸屬感（Belongingness） .. 13 3. 地方認同（Place Identity） 13 4. 地方依賴（Place Dependence） ........................ 14 5. 根深蒂固感（Rootedness）............................. 14 第二節 性格特質相關理論 .................. 15 一、 性格的定義 .......................... 15 二、 性格的特性 ......................... 15 三、 性格理論 ............................. 16 四、 性格特質的分類向度 ......... 17 1. 神經質（Neuroticism） ...... 18 2. 外向性（Extraversion） ..... 18 3. 經驗開放性（Openness） .. 18 4. 親和性（Agreeableness） .. 19 5. 負責性（Conscientiousness） ........................... 19 第三節 性格特質對相關議題之影響 .... 22 第四節 小結 .......................................... 26 第三章 性格特質對地方連結之影響初探 ...................... 29 第一節 研究假設 .................................. 29 第二節 研究設計與操作 ...................... 30 一、 研究地點及參與對象 ......... 30 二、 研究工具 ............................. 30 三、 資料處理及分析方法 ......... 34 第三節 研究結果 .................................. 35 一、 受測者個人資料統計 ......... 35 二、 資料分析 .............................. 36 第四節 小結 ............................................ 44 第四章 性格特質與地方連結間的影響關係 ........................ 47 第一節 研究設計與操作 ................................. 47 一、 研究地點及參與對象 .............. 47 二、 研究工具 ............................. 51 三、 資料處理及分析方法 ......... 53 第二節 研究結果 .................................. 55 一、 受測者個人資料統計 ......... 63 二、 資料分析 ............................. 64 第三節 小結 .......................................... 69 第五章 結論與建議 .................................... 71 第一節 研究結論與討論 ....................... 71 第二節 研究限制與後續研究建議 ..................... 75 參考文獻 ............................. 77 附錄一 ........................ 87 附錄二 .................... 93 附錄三 ..................... 99 附錄四 ................... 103 | |
| dc.language.iso | zh-TW | |
| dc.subject | 性格特質 | zh_TW |
| dc.subject | 戶外遊憩 | zh_TW |
| dc.subject | 典型相關分析 | zh_TW |
| dc.subject | 忠誠度 | zh_TW |
| dc.subject | 地方連結 | zh_TW |
| dc.subject | canonical correlation | en |
| dc.subject | loyalty | en |
| dc.subject | personality | en |
| dc.subject | place bonding | en |
| dc.subject | outdoor recreation | en |
| dc.title | 性格特質對地方連結之影響 | zh_TW |
| dc.title | Your Place Reveals Your Character—Exploring the Relationship Between Personality and Place Bonding | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 99-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 林晏州(Yann-Jou Lin),張俊彥(Chun-Yen Chang),陳惠美(Hui-Mei Chen),王正平 | |
| dc.subject.keyword | 地方連結,性格特質,忠誠度,典型相關分析,戶外遊憩, | zh_TW |
| dc.subject.keyword | place bonding,personality,loyalty,canonical correlation,outdoor recreation, | en |
| dc.relation.page | 108 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2011-07-14 | |
| dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
| dc.contributor.author-dept | 園藝學研究所 | zh_TW |
| 顯示於系所單位： | 園藝暨景觀學系 | |
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