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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 簡怡雯 | |
| dc.contributor.author | Po-Chang Wu | en |
| dc.contributor.author | 吳柏蒼 | zh_TW |
| dc.date.accessioned | 2021-06-13T16:45:28Z | - |
| dc.date.available | 2006-07-04 | |
| dc.date.copyright | 2005-07-04 | |
| dc.date.issued | 2005 | |
| dc.date.submitted | 2005-06-29 | |
| dc.identifier.citation | Bargh, John A., and Peter Pietromonaco (1982), “Automatic Information processing and Social Perception: The Influence of Trait Information Presented outside of Conscious Awareness on Impression Formation,” Journal of Personality and Social Psychology, 43, 437-449.
Cacioppo, John T. and Richard E. Petty (1982), “The Need for Cognition,” Journal of Personal and Social Psychology, 42(January), 116-131. Goldberg, Marvin E. and Gerald J. Gorn (1987), “Happy and Sad TV Programs: How they Affect Reactions to Commercials,” Journal of Consumer Research, 14(December), 387-403. Herr, Paul M., Steven J. Sherman and Russell H. Fazio (1983), “On the Consequences of Priming: Assimilation and Contrast Effects,” Journal of experimental Social Psychology, 19, 323-340. Higgins, E. Tory and G. King (1981), “Accessibility of Social Constructs: Information Processing Consequence of Individual and Contextual Variability,” Personality, Cognition, and Social Interaction, 69-121. Hillsdale, NJ: Erlbaum. Kubovy, Michael (1977), “Response Availability and the Apparent Spontaneity of Numerical Choices,” Journal of Experimental Psychology: Human Perception and Performance, 3, 359-364. Marrow, Alfred J. (1938), “Goal Tension and Recall,” Journal of General Psychology, 19, 3-64 Martin, Leonard L. (1986), “Set/Reset: Use and Disuse of Concepts in Impression Formation,” Journal of Personality and Social Psychology, 51 (September), 493-504. ---------- and John W. Achee (1992), “Beyond Accessibility: The Role of Processing Objectives in Judgment,” in The Construction of Social Judgments, ed. Leonard L. Martin and Abraham Tesser, Hillsdale, NY: Erlbaum. ----------, John J. Seta, and Rick A. Crelia (1990), “Assimilation and Contrast as a Function of People’s Willingness and Ability to Expend Effort in Forming an Impression,” Journal of Personality and Social Psychology, 59, 27-37. Meyers-Levy, Joan and Alice M. Tybout (1997), “Context Effects at Encoding and Judgment in Consumption Settings: The Role of Cognitive Resource,” Journal of Consumer Research, 24, 1-14. Petty, Richard E. and Duane T. 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Schwarz, Norbert and Fritz Strack (1991c), “Social Cognition and Communication: Human Judgment in Social Context [Special Issue], Social Cognition, 9, 1-125. Schwarz, Norbert and Herbert Bless (1990, April), “Ein Inklusions/Exklusions-Modell von Assimilations-und Kontrasteffekten in der sozialen Urteilsbildung [An Inclusion/Exclusion Model of Assimilation and Contrast Effects in Social Judgment],” Tagung Experimentell Arbeitender Psychologen, Regensburg, FRG. Schwarz, Norbert and Herbert Bless, “Scandals and the Republic’s Trust in Politicians: Assimilation and Contrast Effects,” Personality and Social Psychology Bulletin. Schwarz, Norbert and Seymour Sudman (1992), “Context Effects in Social and Psychological Research,” New York: Springer-Verlag. Schwarz, Norbert, Fritz Strack and H. P. Mai (1991), “Assimilation and Contrast Effects in Part-whole Question Sequences: A Conversational Logic Analysis,” Public Opinion Quarterly, 55, 3-23. Schwarz, Norbert, T. Munkel and H. J. Hippler (1990), “What Determines a “Perspective”? Contrast Effects as a Function of the Dimension Tapped by Preceding Questions,” European Journal of Social Psychology, 20, 357-361. Sherif, M. and C. I. Hovland (1961), “Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change,” New Haven, CT: Yale University Press. Tajfel, H. (1959), “Quantitative Judgment in Social Perception,” British Journal of Psychology, 50, 16-29. Tajfel, H. (1981), “Cognitive Aspects of Prejudice,” Journal of Social Issues, 25, 79-97. Tajfel, H. and A. L. Wilkes (1963), “Classification and Quantitative Judgment,” British Journal of Psychology, 54, 101-114. Turner, John C. (1987), “Rediscovering the Social Group. A self-categorization theory,” Oxford, England: Blackwell. Wegener, Duane T. and Richard E. Petty (1995), “Flexible Correction Process in Social Judgment: The Role of Naïve Theories in Corrections for Perceived Bias,” Journal of Personality and Social Psychology, 68 (March), 36-51. Wyer, Robert S. and Thomas K. Srull (1981), “Category Accessibility: Some Theoretical and Empirical Issues Concerning the Processing of Social Stimulus Information.” Social Cognition: The Ontario Symposium, 1, 161-197. Hillsdale, NJ: Erlbaum. Zeigarnik, B. (1938), “On Finished and Unfinished Tasks,” A Source Book of Gestalt Psychology, 300-314, Reprinted and condensed from Psychologishe Forschung, 1927, 9, 1-85. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/38770 | - |
| dc.description.abstract | “Could knowledge of priming manipulation alter the result of attitude experiment and overall favorableness toward advertisements?” This is an interesting question waited to be solved. The present research is dedicated to find out the answer of it, and the conclusion we obtained from this paper might give us an implication that; it would be inappropriate to conduct experiments on participants who could be fully aware of experimenters’ intention, moreover, when people are watching advertisements on TV which used marketing techniques like endorser or mood effect, consumers may see through the fancy tricks, or even over-correct the effect that products companies would never thought of. In study 1, though due to the natural attributes of different marketing techniques, hypotheses about knowledge and involvement are not supported, an explanation is tested and an alternative part of Correction Behavior is constructed successfully in study 3. As in study 2, the negative mood condition, all of the hypotheses are significantly supported that this research may be able to do some contribution to the field of Correction Behavior. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-13T16:45:28Z (GMT). No. of bitstreams: 1 ntu-94-R92741043-1.pdf: 2132653 bytes, checksum: 4b7f0f5022dccb380f10d986419a2f0a (MD5) Previous issue date: 2005 | en |
| dc.description.tableofcontents | ABSTRACT ..............................................p I
STUDY PURPOSE .........................................p 1 LITERATURE REVIEW ....................................p 2 PROPOSED THEORY & HYPOTHESES ........................p 9 Uniqueness of the current study .......................p 11 STUDY 1: POSITIVE ENDORSER CONDITION...................p 12 Table 1: ANOVA for Main Effect and Cross Effect .......p 18 Table 2: Means for Each Cell ........................p 18 Table 3: T-Test between Cells .........................p 19 Figure1. Average Attitude for Positive Endorser .......p 19 STUDY 2: NEGATIVE MOOD CONDITION .....................p 23 Table 4: ANOVA for Main Effect and Cross Effect .......p 29 Table 5: Means for Each Cell ........................p 29 Table 6: T-Test between Cells .......................p 30 Figure2. Average Attitude for Negative Mood ...........p 30 STUDY 3: POSITIVE ENDORSER WITH INSTRUCTION ..........p 34 Table 7: ANOVA for Main Effect and Cross Effect .......p 39 Table 8: Means for Each Cell .........................p 39 Table 9: T-Test between Cells .........................p 40 Figure3. Average Attitude for Positive Endorser with Instruction ..........................................p 40 GENERAL DISCUSSION ..................................p 43 LIMITATION ..........................................p 48 APPENDIX A: Complete Questionnaires for Current Researches ............................................p 50 APPENDIX B: Questionnaire Translated into English ...........................................p 107 REFERENCES ...........................................p 110 | |
| dc.language.iso | en | |
| dc.subject | 修正行為 | zh_TW |
| dc.subject | 涉入 | zh_TW |
| dc.subject | 偏誤 | zh_TW |
| dc.subject | 代言人 | zh_TW |
| dc.subject | 心情 | zh_TW |
| dc.subject | Correction Behavior | en |
| dc.subject | Involvement | en |
| dc.subject | Bias | en |
| dc.subject | Mood | en |
| dc.subject | Endorser | en |
| dc.title | How Would Bias Knowledge Influence Consumers' Attitude toward Products: Correction Behavior for Endorser & Mood Biases | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 93-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 張重昭,蕭中強 | |
| dc.subject.keyword | 修正行為,代言人,心情,偏誤,涉入, | zh_TW |
| dc.subject.keyword | Correction Behavior,Endorser,Mood,Bias,Involvement, | en |
| dc.relation.page | 112 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2005-06-29 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
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