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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/38601
標題: | 運用無線城市建構VoIP營運服務之策略分析
-以高雄市系統整合商為例 The Strategy Analysis of Using Wireless City to Construct VoIP Operating Service: The Example of Kaohsiung City System |
作者: | Wei-Jung Chang 張煒蓉 |
指導教授: | 游張松 |
關鍵字: | 資源基礎理論,營運商,價值鏈,網路電話,無線網路共用平台, Resource-Based View,Operator,Value Chain,VoIP,Wireless Network Common Platform, |
出版年 : | 2005 |
學位: | 碩士 |
摘要: | 根據市場趨勢可以發現,全球「無線城市」正在積極發展中,如美國費城、紐約、英國大倫敦無線計畫等等。而台灣即將出現另一個世界第一傳奇,就是國際首座無線網路都會。北高兩個直轄市拚得火熱,期待拔得頭籌。
台北市的無線區域網路建設是商業導向,高雄市的作法則是將無線區域網路建置當作是市政建設,高雄市政府投入資金,重點建設官網整合。 但是本研究者認為一個無線城的後續維護和擴大建置都是需要龐大的金錢和人力支撐,不可能一直由市政府投入資金,勢必還是要有一個可獲利的商業營運模式來經營無線城。所以本研究的目的就是要從無線網路服務營運商的觀點,推論出無線網路和其上加值應用服務網路電話(VoIP)適用之營運策略。 本研究的主要貢獻是以高雄市無線城市為例,提出無線網路和VoIP服務營運商在價值鏈中的上中下游的運作方式,刺激消費者使用其服務,進而從中獲利。 According the market trend, we can discover that in the world “wireless city” is under development prosperously, for example in Philadelphia, New York and London etc. And the foremost legend is emerging in Taiwan, that is, the first wireless LAN city. Taipei city and Kaohsiung city have been struggling to be the first wireless city. In Taipei, the WLAN construction is business-oriented, however, in Kaohsiung, WLAN is treated as government construction. Kaohsiung city government provides capital to build WLAN for official using. But the view of this paper is that it needs a huge amount of money and effort to maintain and extend a wireless city, so it is impossible for government to provide capital continuously. It needs a profitable business model to maintain this wireless city. So the objective of this paper is to infer the operation strategy of WLAN and VoIP service, from the point of view of operators. The contribution of this paper is to offer the operating strategy of WLAN and VoIP service operator. This strategy can push consumer to take advantage of these service and gain profit. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/38601 |
全文授權: | 有償授權 |
顯示於系所單位: | 商學研究所 |
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