請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/38268完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 翁崇雄 | |
| dc.contributor.author | Chia-Yu Chiang | en |
| dc.contributor.author | 江佳祐 | zh_TW |
| dc.date.accessioned | 2021-06-13T16:29:09Z | - |
| dc.date.available | 2005-07-19 | |
| dc.date.copyright | 2005-07-19 | |
| dc.date.issued | 2005 | |
| dc.date.submitted | 2005-07-13 | |
| dc.identifier.citation | 1.Armstrong A.G. & J. Hagel Ⅲ,朱道凱譯，網路商機，臉譜出版，1998年4月
2.Bressler,S.E. & C.E. Grantham,蔡舜玉、丁惠民譯，社群行銷：加速成長、降低風險、提高忠誠度的網路商業社群，美商麥格羅希爾台灣分公司，2002年4月 3.王鈿，從虛擬社群觀點探討女性網站之經營模式--以i-Village為例，台灣大學商學研究所未出版碩士論文，2000年6月 4.林宏達、林士蕙，台灣四大社群，把人氣變黃金，e天下雜誌，2004年1月 5.邱皓政，量化研究與統計分析，五南圖書出版，2000年8月 6.黃卉怡，影響網際網路虛擬社群成員間信任取得之因素，中正大學企業管理研究所未出版碩士論文，2002年6月 7.夏典修，網路社群虛實並重，經濟部工業局KM技術情報電子報，http://proj.moeaidb.gov.tw/kmpp/enews/epaper930218.htm，2003年11月 8.詹佳琪，虛擬社群成員滿意度及其相關因素之研究，高雄第一科技大學資訊管理研究所未出版碩士論文，2001年6月 9.Adams, D. A., R. R. Nelson & P. A. Todd (1992), “Perceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication,” MIS Quarterly, June: 227-247. 10.Adler R. P. & A. J. Christopher(2001), “Internet Community Primer – Overview and Business Opportunities,” http://www.digiplaces.com/pages/primer_00_toc.html 11.Andaleeb, S.S. (1991), “Trust and Dependence in Channel Relationships: Implications for Satisfaction and Perceived Stability,” AMA Summer Educators Conference Proceedings, 249–250. 12.Andaleeb, S.S., W. Lee, D.U.Gruneisen (1992), “Building Bridges: a Model of Partnership between Buyers and Sellers,” AMA Summer Educators Conference Proceedings, 108. 13.Anderson, E. W., C. Fornell & D. Lehmann (1994), “Customer Satisfaction, Market Share, and Profitability: Findings from Sweden,” Journal of Marketing, 58(2):53-66. 14.Anderson, J.C., J.A. Narus (1990), “A Model of Distributor Firm and Manufacturer Firm Working Partnerships,” Journal of Marketing, January, 54: 42–58. 15.Anderson, W. T.(1999),“Communities in a World of Open Systems,” Futures, 31:457-463. 16.Armstrong, A. G. & J. Hagel Ⅲ (1996), “The Real Value of On-line Communities,” Harvard Business Review, May–June. 17.Balasubramanian, S. & V. Mahajan (2001), “The Economic Leverage of the Virtual Community,”International Journal of Electronic Commerce, 5(3):103–138. 18.Barnatt, C. (1998),“Virtual Communities and Financial Services On-line Business Potentials and Strategic Choice,”International Journal of Bank Marketing,16:161–169. 19.Bickle, M.C, J.McKenna, S.T.Meyer, & G.C.Mabry (2004), “Creating a Virtual Community to Enhance Member Services: Credit Unions and E-commerce,” Telematics and Informatics, 21:157-165. 20.Blanchard A.L. & M.L. Markus (2004), “The Experienced “Sense” of a Virtual Community: Characteristics and Processes,” The DATA BASE for Advances in Information Systems, 35(1):65-79. 21.Blau, P.M.(1964),' Exchange and Power in Social Life,' Wiley, New York. 22.Bressler, S. & C. Grantham (2000),“Community of Commerce,” New York: McGraw-Hill 23.Brown, S.L., Tilton A. & D.M. Woodside (2002), “the Case for Online Communities,” The Mckinsey Quaterly. http://www.mckinseyquarterly.com/article_abstract.aspx?ar=1143&L2=16&L3=44 24.Burroughs, S.M. & L.T.Eby (1998). “Psychological Sense of Community at Work: a Measurement System and Explanatory Framework,” Journal of Community Psychology, 26:509-532. 25.Butler, J.K. & R.S. Cantrell (1994), 'Communication Factors and Trust: an Exploratory Study,' Psychological Reports, 74 (1): 33–34. 26.Butler, J.K. (1991),' Toward Understanding and Measuring Conditions of Trust: Evolution of a Conditions of Trust Inventory,' Journal of Management, 17(3):643–663. 27.Carver, C. (1999), “Building a Virtual Community for a Tele-Learning Environment,” IEEE Communications Magzine, 37(3):114-118. 28.Catterall, M. & P. Maclaran(2002),“Researching Consumers in Virtual Worlds: a Cyberspace Odyssey,” Journal of Consumer Behaviour,1(3):228 29.Chen, P. & L. Hitt (2002), “Measuring Switching Costs and the Determinants of Customer Retention in Internet-enabled Businesses: A Study of the Online Brokerage Industry,” Information System Research, 13(3):255-274. 30.Cronin, J. J. and S. A. Taylor (1992), “Measuring Service Quality: A Reexamination and Extension,” Journal of Marketing, July, 56(3): 55-68 31.Crosby, L. A., K. R. Evans & D. Cowles (1990), “Relationship Quality in Services Selling: an Interpersonal Influence Perspective,” Journal of Marketing, 54: 68–81. 32.Davidson, B.W. & R. P. Cotter (1986), “Measurement of Sense of Community within the Sphere of City,” Journal of Applied Social Psychology, 116(7):608–619. 33.Davis, F. D., R. P. Bagozzi & P.R. Warshaw (1989), “User Acceptance of Computer Technology: A Comparison of Two Theoretical Models,” Management Science, Aug, 35(8): 982-1003. 34.Davis, F. D. (1989), “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,” MIS Quarterly, September: 319-340. 35.Day, R. (1977), “Extending the Concept of Consumer Satisfaction,” Association for Consumer Research, 4: 149-154. 36.DeLone, W. H. & E. R. McLean (1992), “Information Systems Success: the Quest for the Dependent Variable,”Information Systems Research, 6(2):60-95. 37.DeLone, W. H. & E. R. McLean (2003), “The DeLone and McLean Model of Information Systems Success: A Ten Year Update,” Journal of Management Information Systems, Spring, 19(4): 9-30. 38.Deruyter, K., J. Bloemer and P. Peters (1997), “Merging Service Quality and Service Satisfaction: An Empirical Test of An Integrative Model,” Journal of Economic Psychology, 18(4): 387-406. 39.Fernback, J. & B.Thompson(1995),“Virtual Communities: Abort, Retry,Failure?,”http://www.well.com/user/hlr/texts/VCcivil.html 40.Fung, R.K.K. & M.K.O. Lee (1999),” EC-Trust (Trust in Electronic Commerce): Exploring the Antecedent Factors,” Proceedings of the Fifth Americas Conference on Information, 517-519. 41.Ganesan, S. (1994), “Determinants of Long-term Orientation in Buyer-seller Relationships,” Journal of Marketing, 58: 1-19. 42.Garbarino, E. & M.S. Johnson (1999), “The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships,” Journal of Marketing, 63 (2):70-87. 43.Gefen, D. (1997), “Building Users’ Trust in Freeware Providers and the Effects of this Trust on Users’ Perceptions of Usefulness, Ease of Use and Intended Use of Freeware,” Unpublished Doctoral Dissertation, Georgia State University. 44.Gefen D. (2000), “E-Commerce: The Role of Familiarity and Trust,” Omega: The International Journal of Management Science, September, 28(6): 725-737. 45.Gefen, D. & D.W. Straub (2003), “Managing User Trust in B2C E-service,” E Service Journal, winter, 2(2):7-24. 46.Gefen, D., E. Karahanna & D.W. Straub (2003), “Trust and TAM in Online Shopping: An Integrated Model,” MIS Quarterly, 21(4):51-90. 47.Gefen, D. (2004), “What Makes an ERP Implementation Relationship Worthwhile: Linking Trust Mechanisms and ERP Usefulness,” Journal of Management Information System, summer, 21(1):263-288. 48.Geyskens, I., J. E. M. Steenkamp & N. Kumar (1998), “Generalizations about Trust in Marketing Channel Relationships Using Meta-analysis,” International Journal of Research in Marketing, 15:223–248. 49.Giffin, K. (1967), “the Contribution of Studies of Source Credibility to a Theory of Tnterpersonal Trust in the Communication Process”, Psychological Bulletin, 68 (2):104-120. 50.Gleb, B. D., S. Sundaram (2002), “Adapting to Word of Mouse,” Business Horizon, 45(4):70-87. 51.Godwin, M. (1994), “Nine Principals for Making Virtual Communities Work,” Wired, 2(6):72–73. 52.Gundlach, G. T., R. S.Achrol & J.T. Mentzer (1995), “the Structure of Commitment in Exchange,” Journal of Marketing, January, 59:78-92. 53.Gupta, S. & H. W. Kim (2004), “Virtual Communities: Concepts, Implications and Future Research Directions,” Proceedings of the Tenth Americas Conference on Information Systems, New York, August, 2679-2687. 54.Gusfield, J. (1975). “The Community: a Critical Response,” New York: Harper Colophon. 55.Hagen, J. M. & C. Soonkyoo (1998), “Trust in Japanese Interfirm Relations: Institutional Sanctions Matter,” Academy of Management Review, 23:589-600. 56.Hall, Hazel & D. Graham (2004), “Creation and Recreation: Motivating Collaboration to Generate Knowledge Capital in Online Communities,” International Journal of Information Management, 24:235-246. 57.Hendrickson, A. R., P. D. Massey & T. P. Cronan (1993), “On the Test-Retest Reliability of Perceived Usefulness and Perceived Ease of Use Scales,” MIS Quarterly, June: 227-229. 58.Holland, J. & M.S. Baker (2001), “Customer Participation in Creating Site Brand Loyalty,” Journal of Interactive Marketing, 15(4):34-45. 59.Hu, P. J., P. Y. K. Chau, O. R. Liu Sheng & K. Y. Tam (1999), “Examining the Technology Acceptance Model Using Physician Acceptance of Telemedicine Technology,” Journal of Management Information Systems, Fall, 16(2): 91-112. 60.Jarvenpaa, S.L., K.Knoll & D.E.Leidner (1998),'Is Any Body Out There? Antecedents of Trust in Global Virtual Teams,' Journal of Management Information Systems, 14 (4): 29-64. 61.Johnson, C.M. (2001), “A Survey of Current Research on Online Communities of Practice,” Internet and Higher Education, 4:45–60. 62.Jones, Q. & S.Rafaeli. (2000), “Time to Split Virtually: ’Discourse Architecture’ and ‘Community Building’ ad means to Creating virtual Metropolises,” International Journal of Electronic Commerce & Business Media, 10(4):214-223. 63.Kardaras, D., B. Karakostas & E. Papathanassiou (2003), “the Potential of Virtual Communities in the Insurance Industry in the UK and Greece,” International Journal of Information Management, 23:41–53. 64.Keil, M., P. M. Beranek, B.R. Konsynski (1995), “Usefulness and Ease of Use: Field Study Evidence Regarding Task Considerations,” Decision Support Systems, 13: 75-91. 65.Kim, A.J. (2000),'Community building on the web,' Berkeley: Peachpit Press. 66.Kim, W.G., C. Lee & S. J. Hiemstra (2004), “Effects of an Online Virtual Community on Customer Loyalty and Travel Product Purchases,” Tourism Management, 25:343–355. 67.Koh J. & Y.G. Kim (2004), “Knowledge Sharing in Virtual Communities: an E-business Perspective,” Expert Systems with Applications, (26):155–166. 68.Kollock, P. (1998), “Design Principles for Online Communities,” PC Update, 15(5):58–60. 69.Koufaris, M. (2002), “Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior,” Information System Research, 13(2):205-233. 70.Kozinets, R.V. (1999), “E-tribalized Marketing? : The Strategic Implications of Virtual Communities of Consumption,” European Management Journal,17(3):252–264. 71.Kramer, R. (1999), “Trust and Distrust in Organizations: Emerging Perspectives, Enduring Questions,” Annual Review of Psychology, 50:569–598. 72.Krogh, G. (1998), “Care in Knowledge Creation,” California Management Review, 40:133-153. 73.Kuo, Y. F. (2003), “A Study on Service Quality of Community Web Sites,” Total Quality Management, 14(4):461-473. 74.Langerak, F., P. C.Verhoef, P. W.J. Verlegh & K. de Valck (2003), “The Effect of Members' Satisfaction with a Virtual Community on Member Participation,” ERIM Report Series Reference No. ERS-2003-004-MKT. http://ssrn.com/abstract=411641 75.Lee, F. S. L., D.Vogel & M. Limayem (2003), “Virtual Community Informatics: a Review and Research Agenda,” Journal of Information Technology Theory and Application, 5(1):47-61. 76.Legris, P., J. Ingham & P. Collerette (2003), “Why do people use information technology? A Critical Review of the Technology Acceptance Model,” Information and Management, 40: 191-204. 77.Liao, Z. & M.T. Cheung (2002), “Internet-based E-banking and Consumer Attitudes: An Empirical Study,” Information & Management, 39(4):283-295. 78.Luhmann, N. (1979), “Trust and Power,” Great-Britain: John Wiley and Sons. 79.Maclaran,P. & M.Catterall(2002),“Researching the Social Web: Marketing Information from Virtual Communities,” Marketing Intelligence & Planning,20(6):319-326. 80.Mathwick C. (2002), “Understanding the Online Consumer: A Typology of Online Relational Norms and Behavior,” Journal of Interactive Marketing, 16(1):40-55. 81.Mayer, R.C., J.H. Davis & F.D. Schoorman (1995), “An Integrative Model of Organizational Trust,” Academy of Management Review, 20 (3): 709-734. 82.McKnight, D.H., L.L. Cummings & N. L. Chervany (1998), “Initial trust formation in new organizational relationships,” Academy of Management Review, 23 (3):473–490. 83.McKinney, V., K. Yoon & F. Zahedi (2002),“ The Measurement of Web-customer Satisfaction: an Expectation and Disconfirmation,” Information Systems Research,13(3):296-315. 84.McKnight, D.H., L.L. Cummings & N. L. Chervany (1998), “Initial trust formation in new organizational relationships,” Academy of Management Review, 23 (3):473–490. 85.McMillan, D.W. & D.M. Chavis (1986), “Sense of Community: a Definition and Theory,”Journal of Community Psychology, 14:6-23. 86.McMillan, D.W. (1996), “Sense of Community,” Journal of Community Psychology,” 24(4):315–325. 87.Mole, C., M. Mulcahy , K. O’Donnell & A.Gupta (1999),“ Making Real Sense of Virtual Communities,” Pricewaterhousecoopers ,http://www.pwcglobal.com/extweb/indissue.nsf/2e7e9636c6b92859852565e00073d2fd/969e34662e87ccd785256870007c3bcc/$FILE/Virtual+Communities.pdf 88.Morgan, M. R. & D. S. Hunt (1994), “The Commitment-Trust Theory of Relationship Marketing,” Journal of Marketing, July: 20-38. 89.Myer, R.C., Davis J. H. & F.D. Shoorman (1995), “An Integrative Model of Organizational Trust,” the Academy of Management Review, Jul, 20(30):709-734. 90.Myers, B. L., L. A. Kappelman & V. R. Prybutok (1997), “A Comprehensive Model for Assessing the Quality and Productivity of the Information Systems Function: toward a Theory for Information Systems Assessment,” Information Resources Management Journal, Winter, 10(1):6-25. 91.Negash, S., T. Ryan & M. Igbaria (2003), “Quality and Effectiveness in Web-based Customer Support System,”Information and Management, 40: 757-768. 92.Nonaka, I. & H. Takeuchi (1995), “The Knowledge-Creating Company,” N.Y.: Oxford University Press. 93.Nunnally, J. C. (1978), “Psychometric Theory,” 2nd Edition, McGraw-Hill, New York, NY. 94.Olsen, L. L. & M. D. Johnson (2003), “Service Equity, Satisfaction, andLoyalty: From Transaction-Specific to Cumulative Evaluations,” Journal of Service Research, February, 5(3):184-195 95.O'Neill, M., C.Wright & F.Fitz (2001), “Quality Evaluation in On-line Service Environments: an Application of the Importance-measurement Technique,” Managing Service Quality, 11(6):402-417. 96.Ong, C. S., J. Y. Lai & Y. S. Wang (2004), “Factors Affecting Engineers’Acceptance of Asynchronous e-Learning Systems in High-tech Companies,” Information and Management, July, 41(6): 795-804. 97.O’Reilly, C. A. (1978), “The Intentional Distortion of Information in Organizational Communication: A Laboratory and Field Investigation,” Human relations, 31( 2):173-193. 98.Parasuraman, A., V.A. Zeithaml & L.L.Berry (1985), “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing, 49:41–50. 99.Parasuraman, A., V.A. Zeithaml & L.L.Berry (1988), “SERVQUAL: a Multi-item Scale for Measuring Consumer Perceptions for Service Quality,” Journal of Retailing, 64:12–40. 100.Parasuraman, A., V.A. Zeithaml & L.L.Berry (1994), “Alternative Scales for Measuring Service Quality: a Comparative Assessment Based on Psychometric and Diagnostic Criteria,” Journal of Retailing, 70: 201–230. 101.Pitt, L. F., R. T. Watson & C. B. Kavan (1995), “Service Quality: A Measure of Information Systems Effectiveness,”MIS Quarterly, June, 19(2):173-187. 102.Preece, J. (2000),“ Online Communities: Designing Usability, Supporting Sociability,” New York: Wiley. 103.Rheingold, H. (1993). “Virtual Community: Homesteading on the Electronic Frontier,” Addison-Wesley . 104.Ridings, C. M., D. Gefen & B. Arinze (2002), “Some Antecedents and Effects of Trust in Virtual Communities,” Journal of Strategic Information Systems, 11:271–295. 105.Romm, C., N. Pliskin & R.Clarke (1997), “Virtual Communities and Society: Toward an Integrative Three Phase Model,” International Journal of Information Management, 17(4):261-270. 106.Rothaermel, F. T., & S. Sugiyama (2001) 'Virtual Internet Communities and Commercial Success: Individual and Community-level theory Grounded in the typical Case of TimeZone.com,' Journal of Management, 27(3): 297–312. 107.Rotter, J.B. (1971), “Generalized expectancies for interpersonal trust,” American Psychologist.26:443–450. 108.Saeed K.A., Y. Hwang & M. Y. Yi (2003), “Toward an integrative framework for online consumer behavior research: A meta-analysis Approach,” Journal of End User Computing, 15(4):1-26. 109.Seddon, P. B. (1997), “A Respecification and Extension of the DeLone and McLean Model of IS Success,” Information Systems Research, 8(3): 240-253. 110.Segars, A. H. & V. Grover (1993), “Re-Examining Perceived Ease of Use and Usefulness: A Confirmatory Factor Analysis,” MIS Quarterly, December, 517-525. 111.Song,J. H. & G. M. Zinkhan(2003),“Features of Web Site Design, Perceptions of Web Site Quality and Patronage Behavior”, ACME 2003 Proceedings 112.Subramanian, G. H. (1994), “A Replication of Perceived Usefulness and Perceived Ease of Use Measurement,” Decision Sciences, 25(5/6): 863-874. 113.Wellman, B., & M Gulia (1999), “Virtual Communities as Communities: Net Surfers Don’t Ride Alone.” Communities in cyberspace, New York: Routledge:167–194. 114.Whitaker, V. M., & C.M.Parker (2000), “The Factors Enabling and Inhibiting the Development of Agricultural Internet Virtual Communities: An Australian Case Study,” White Paper. 115.William, R. L. & J.Cothrel (2000), “Four Smart Ways to Run Online Communities,” Sloan Management Review, 41(4): 81–91. 116.Zeithaml, V.A. (2002), “Service Excellence in Electronic Channels,” Managing Service Quality, 12(3):135-138. 117.Zeithaml, V.A., A. Parasuraman & A.Malhotra (2002), “Service Quality Delivery through Web Sites: a Critical Review of Extant knowledge,” Academy of Marketing Science Journal, 30(4):362-375. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/38268 | - |
| dc.description.abstract | 電子商務發展至今，許多企業體認到虛擬社群帶來的好處，紛紛在網站上建立社群，試圖增加顧客忠誠度，進而增進其購買產品或服務的意願。企業如何有效經營虛擬社群，以及找出影響成員滿意度的因子，對於想要透過虛擬社群獲得利益的企業而言，是一個重要的議題。
本研究綜合過去學者提出的資訊系統成功模式、科技接受模式、虛擬社群管理及線上消費行為研究的信任理論，探討影響成員滿意度及購買意願的因素，發展出一個衡量虛擬社群使用者滿意度模式，並與國內兩個知名的網路虛擬社群合作，進行為期一個月的調查。實證結果顯示：參與之有效性、管理之可靠性、系統之舒適性及服務之體貼性是成員衡量虛擬社群資訊系統品質時最重視的四個因子，而歸屬感增進策略及獎勵與懲處策略是成員對社群管理最重視的兩個重要因素。本研究也發現，虛擬社群的資訊系統品質、社群管理策略及個人的信任傾向度會顯著影響成員對社群的信任，成員對虛擬社群的信任會顯著影響其滿意度及購買意願。 | zh_TW |
| dc.description.abstract | With the development and progression of e-commerce, many enterprises realize that virtual community could bring them benefits. They try to build virtual communities to increase loyalty and then the purchasing intension of customers. How an enterprise can run virtual community effectively and determine the factors affecting user satisfaction is a crucial issue for those enterprises who want to benefit from constructing virtual communities.
The study incorporates former perspectives in information system success model, technology acceptance model, virtual community management and the trust theory of on-line consumer behavior to explore the factors affecting user satisfaction. After one-month investigation with two famous virtual communities in Taiwan, the result indicates that effectiveness of participation, reliability of mamagement, comfort of system and consideration of service are four factors that members evaluate information system quality of virtual community most. The result also suggests that the strategies of SOVC (sense of virtual community) improvement and rewards/punishments are two crucial factors of virtual community management. The reaserch result shows that information system quality, strategy of virtual community management, trust disposition are correlated with trust towards virtual community. In addition, trust towards virtual community is positively related to user satisfaction and purchasing intension. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-13T16:29:09Z (GMT). No. of bitstreams: 1 ntu-94-R92725038-1.pdf: 691904 bytes, checksum: c16e734dcdbd65baf034c8a3f85023cd (MD5) Previous issue date: 2005 | en |
| dc.description.tableofcontents | 第一章 緒論 1
第一節 研究背景與動機 1 第二節 研究目的 2 第二章 文獻探討 3 第一節 虛擬社群 3 2.1.1 虛擬社群定義 3 2.1.2 虛擬社群的分類 5 2.1.3 虛擬社群的管理與經營 7 第二節 資訊系統成功模式 16 第三節 科技接受模式 19 第四節 信任 21 第五節 虛擬社群成員滿意度 22 第三章 研究設計 25 第一節 研究架構 25 第二節 研究假設 28 第三節 變項定義與操作 28 第四節 問卷設計 34 第五節 問卷進行方式 38 第六節 資料分析方法 39 第四章 研究結果 40 第一節 原始問卷信度與效度分析 40 第二節 人口統計變數分析 41 第三節 問卷精簡過程 44 4.3.1 虛擬社群資訊系統品質構面探討 44 4.3.2 社群管理策略構面探討 51 4.3.3 信任傾向度構面探討 54 第四節 信度與效度分析 54 4.4.1 虛擬社群資訊系統品質量表信度與效度分析 55 4.4.2 社群管理策略量表信度與效度分析 57 第五節 假設檢定 58 第六節 精簡後問卷探討 60 第五章 結論 68 第一節 研究結論 68 第二節 研究限制 73 第三節 後續研究建議 73 參考文獻 74 附錄一：問卷 80 | |
| dc.language.iso | zh-TW | |
| dc.title | 衡量虛擬社群使用者滿意度之研究 | zh_TW |
| dc.title | THE STUDY OF MEASUREMENT OF VIRTUAL COMMUNITY USER SATISFACTION | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 93-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 王怡舜,吳玲玲 | |
| dc.subject.keyword | 虛擬社群,使用者滿意度,資訊系統成功模式,科技接受模式,信任, | zh_TW |
| dc.subject.keyword | virtual community,user satisfaction,technology acceptance model,trust,information system success model, | en |
| dc.relation.page | 85 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2005-07-13 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 資訊管理學研究所 | zh_TW |
| 顯示於系所單位： | 資訊管理學系 | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-94-1.pdf 目前未授權公開取用 | 675.69 kB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。