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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 趙義隆 | |
dc.contributor.author | Chun-Liang Chen | en |
dc.contributor.author | 陳俊良 | zh_TW |
dc.date.accessioned | 2021-06-13T15:58:20Z | - |
dc.date.available | 2018-07-27 | |
dc.date.copyright | 2008-06-05 | |
dc.date.issued | 2008 | |
dc.date.submitted | 2008-05-27 | |
dc.identifier.citation | English References
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/38042 | - |
dc.description.abstract | 本文研究目最主要係探索本土文化特色的布袋戲團如何拓展國際市場及進行文化產製創新與以及探究其原因及驅動要素,並發掘文化產製創新與國際市場拓展兩者之間的因果關係,同時希望藉由本文提供國內文化創意產業發展及政策參考的方向。本研究以台灣布袋戲廠商為研究對象,並以廠商的動態能耐、文化產製創新與國際市場拓展為研究範圍。個案廠商選擇同時屬於文化產業及創意產業之音樂表演藝術產業類的霹靂國際多媒體股份有限公司以及台原偶戲團進行探索。本研究探索結果,重點發現歸納如下:(1)本研究應用廠商全球化策略以及衝突管理策略試圖解釋在全球化背景下,文本內容國際化的態樣,歸納出本土布袋戲國際化過程文化產製內容的五種發展型態,亦即在地文化全球化、全球文化在地調適、全球與本土文化融合、在地文化全球發展、以及全球與本土文化共存且沒有明顯融合等方式。同時,透過上述發現本文也延伸出我國文化廠商全球化營運的分類架構,亦即以市場的全球整合程度及文化產製的範疇兩個軸向,區分出由在地走向全球的四種不同營運型態。在全球化背景下,資通訊科技不僅影響內容產製,並扮演媒介傳遞之載體(carrier)角色。本文並探討在全球化背景下,其他影響布袋戲發展之層面,包括:庶民文化之體驗以及政治面的干擾及阻礙等;以及布袋戲所造成之社會影響,包括:台灣本土及主體意識的提升、社會價值及偏好之改變、促進女性對文化參與之投入、文化同好閱聽社群之發展。(2)本土布袋戲團透過創意性的應用科技於內容產製、掌握市場機會、即時有效傳遞商品至市場、發揮組織吸收能力、透過組織型態營運、傳統文化美學之產製及演出等六項動態能耐,以強化本身競爭力;同時達成市場領先或進入新市場之策略意圖也是重要的驅動因素。並從而歸納出可行的本土文化廠商文化內容產製型態,以及引伸出文化產製創新之模型,包括:內容與科技的整合發展、分眾媒介及傳遞方式、多媒體產製的應用、內容產製與科技應用工作的分包、產品多角化發展模式、觀眾導向的內容發展等。分析本土布袋戲傳承及創新沿革,本文歸納出本土布袋戲競爭力良性循環的三要素:科技應用、獨特的文化內容、以及滿足市場需求,而創業態度係主要的驅動因子,進而讓本土文化得以傳承,廠商也因而得以生存發展。(3)本土偶戲團國際化的原因歸納如下:科技因素(包括科技誘發、製程/流程技術、資通訊科技應用等)、組織因素(廠商特性、組織資源及能耐、網絡關係等)、環境因素(全球化背景、國際化動機及其障礙等)、個人因素(創業精神、布袋戲技藝傳承人、國際化經驗之經理人員)等;本研究並嘗試歸納出文化廠商國際化之觀念性架構,以探討其國際市場拓展之內涵(包括進入模式、擴張路徑以及市場選擇等),並從而引伸出著重市場擴張型以及善用先進科技型等兩種不同之國際化拓展路徑,以強化本身競爭力並達成文化傳承、激發創意等策略意圖。 (4)本研究最後並提出本土文化廠商文化內容產製及國際化之整合性分析架構,影響原因包括:組織能力與資源、驅動因素(包括:科技、全球在地化及策略意圖等),國際市場拓展的項目並增加為進入模式、擴張路徑、市場選擇及國際拓展的多樣性等四項,希望提昇廠商競爭力及效能,有助於文化廠商持續競爭及發展。本文另一重要的探索結論為文化廠商國際市場拓展係其內容產製創新的「結果」;亦即文化廠商致力於文化內容產製創新,一方面係希望打開國際市場,另一方面則希望透過合適的內容及形式以便於海外視聽大眾所接受。本文認為布袋戲之所以獲選為台灣意象第一名,是因為建構出有地方歷史的集體記憶,並很有想像力地創造出新偶像「素還真」等,讓外國人可以透過布袋戲來了解本土文化;其重點不在於突顯台灣傳統戲曲文化,反而是要向外國人及全世界訴求一個足以代表台灣的「創新價值」,也符合「在地全球化」的發展。本研究除上述研究發現之外,主要的貢獻在於以「永續發展」觀點及從「在地走向全球」之角度切入,並以動態能耐觀點深入分析本土布袋戲爲何及如何透過文化產製及國際化強化其競爭力並提昇其效能;另外,並嘗試以廠商全球化策略及衝突管理策略解釋全球化文本的衝突、合作及創新性;以及探索出文化廠商之文化產製與國際市場拓展之間的因果關係。同時,本研究並提供跨學科間(組織策略、國際企業、創新、創業等)研究的一個起始點;本文並提出及定義後續量化研究之構念及變數之操作型定義,便於後續相關研究。 | zh_TW |
dc.description.abstract | This research attempts to explain how local puppet show troupes can develop sustainable competitiveness through cultural production innovation and international expansion. We purposely conduct case studies of two outstandingly innovative cultural organizations in Taiwan, namely the PiLi International Multimedia Corporation and the Taiyuan Puppet Theatre Company, both are renowned for hand puppetry. Based on our exploratory study and the analytic induction approach for data analysis, we achieved four research aims of Taiwanese typical puppet show troupes. The first purpose of the dissertation is to develop explanatory models to examine patterns of cultural production in the globalization context. Our analyses lead us to postulate a conceptual framework of cultural production innovation and the factors with special reference to the technology factors, organization factors, market characteristics and the individual factors. Because of the paucity of studies on the cultural production innovation model, we identified four dimensions and induced some cultural production patterns. While the puppetry troupes expand globally, the cultural content/ text should be reconciled in the globalization context, and more interesting we apply business globalization strategy and conflict management strategy to explain this phenomenon. The second purpose of the dissertation is to identify and determine crucial dynamic capabilities that associate to aspects of sustainable competitive development for firm’s cultural production innovation. This research identifies six dynamic capabilities and their resource-based nature as an important basis for cultural production innovation. Our case study also shows that technology-based FSAs help local cultural corporations globalize their businesses. The third purpose of the dissertation is to identify and determine crucial factors that associate to aspects of sustainable competitive development for firm’s international expansion. An important finding of the study is that international expansion presents cultural organizations with a tension between technology related factors, organization factors (e.g. dynamic capabilities, global competencies and network relationship etc.), environmental characteristics and individual factors (e.g. entrepreneurial attitude, business successor etc.). There are two global expansion paths that local cultural organizations can use to increase sustainable competitive development. The last purpose of the dissertation is to identify the relationship between cultural firm’s cultural production innovation and international expansion. Due to the high environmental dynamism and competitiveness, the international expansion of the puppet enterprises is the result of cultural production innovation. The research provides a good, interdisciplinary starting point for combining and integrating among these research fields, i.e. resource-based theory, innovation theory and international business (IB) theory. Several proposed models of ‘survival’ or ‘from local to global’ have been developed in coping with global market dynamics. Another concern is with developing understanding about the relationships between international expansion of cultural enterprises and cultural production innovation. From our findings, we concluded that puppet show troupe proceed the cultural production innovation to expand globally and enhance the cultural content adaptation to foreign customers. Future research comparing the innovation strategies of new and traditional companies would also yield useful knowledge. | en |
dc.description.provenance | Made available in DSpace on 2021-06-13T15:58:20Z (GMT). No. of bitstreams: 1 ntu-97-D91724002-1.pdf: 1216343 bytes, checksum: a58bdd2199128affa338e58c75977bb1 (MD5) Previous issue date: 2008 | en |
dc.description.tableofcontents | 口試委員會審定書 ii
謝詞 iii Abstract iv 論文摘要 vi List of Tables x List of Figures xi 1. Introduction 1 1.1 Research Background 1 1.2 Research Question and Study Purpose 13 1.3 Structure of the Dissertation 22 2. Literature Review 23 2.1 Cultural Content and Cultural Globalization 23 2.2 Dynamic Capability 31 2.3 Innovation and Technology 38 2.4 Selected International Business Theory 45 3. Methodology 57 3.1 Case Selection 58 3.2 Data Collection 60 3.3 Data Analysis 62 3.4 Reliability, Validity, and Generalization Possibilities 65 3.5 Limitations 67 4. Case Study 69 4.1 Introduction 69 4.2 Case 1: PILI International Multimedia Corporation 77 4.3 Case 2: Taiyuan Puppet Theatre Company 82 5. Main Findings and Interpretations 87 5.1 How would Globalization Affect Puppet Troupe’s Cultural Production 87 5.2 How and Why could Puppet Troupe Proceed Cultural Production Innovation Continuously 115 5.3 How and Why could Puppet Troupe Expand Internationally 147 5.4 The Interconnection between Cultural Production Innovation and International Expansion 163 6. Conclusion and Discussion 175 6.1 Outline of Some General Conclusions 179 6.2 Managerial Implications and Future Research 182 Bibliography 187 English References 187 Chinese References 198 Appendices 201 I. Outline of the Case Puppet Troupes Interview 201 II. Video Interview Transcripts 208 III. Two Japanese Cultural Enterprises 239 IV. Corresponding Translations of English and Chinese 249 V. List of Author’s Research Publications and Conference Presentations 251 | |
dc.language.iso | en | |
dc.title | 台灣布袋戲國際市場拓展與文化產製創新關係之研究 | zh_TW |
dc.title | An Exploratory Study on International Market Expansion and Cultural Production Innovation of Taiwanese Puppet Troupe | en |
dc.type | Thesis | |
dc.date.schoolyear | 96-2 | |
dc.description.degree | 博士 | |
dc.contributor.oralexamcommittee | 許士軍,李仁芳,林彩梅,吳青松 | |
dc.subject.keyword | 國際市場拓展,文化產製創新,台灣布袋戲,全球化,文化產業, | zh_TW |
dc.subject.keyword | International expansion,Cultural production innovation,Puppet show,Globalization,Cultural industry, | en |
dc.relation.page | 252 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2008-05-28 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
顯示於系所單位: | 國際企業學系 |
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