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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 周雍強 | |
dc.contributor.author | Hung-Hsuan Yu | en |
dc.contributor.author | 余泓宣 | zh_TW |
dc.date.accessioned | 2021-06-13T15:19:19Z | - |
dc.date.available | 2016-08-17 | |
dc.date.copyright | 2011-08-17 | |
dc.date.issued | 2011 | |
dc.date.submitted | 2011-08-11 | |
dc.identifier.citation | 1. Bell, D. E., R. L. Keeney, et al. (1975). 'A Market Share Theorem.' Journal of Marketing Research 12(2): 136-141.
2. Benjaafar, S., E. Elahi, et al. (2007). 'Outsourcing via Service Competition.' Manage. Sci. 53(2): 241-259. 3. Besanko, D., Dranove, D., & Shanley, M. T. (2000). 'The economics of strategy.' New York: Wiley. 4. Bulow, J. I., J. D. Geanakoplos, et al. (1985). 'Multimarket Oligopoly: Strategic Substitutes and Complements.' The Journal of Political Economy 93(3): 488-511. 5. Cachon, P. and F. Zhang (2007). 'Obtaining Fast Service in a Queueing System via Performance-Based Allocation of Demand.' Manage. Sci. 53(3): 408-420. 6. Chou, Y.-C. and H.-J. Chung (2009). 'Service-based capacity strategy for manufacturing service duopoly of differentiated prices and lognormal random demand.' International Journal of Production Economics 121(1): 162-175. 7. Davidson, C. and R. Deneckere (1986). 'Long-Run Competition in Capacity, Short-Run Competition in Price, and the Cournot Model.' The RAND Journal of Economics 17(3): 404-415. 8. Fong, D. K. H., V. M. Gempesaw, et al. (2000). 'Analysis of a dual sourcing inventory model with normal unit demand and Erlang mixture lead times.' European Journal of Operational Research 120(1): 97-107. 9. Fudenberg, D. and J. Tirole (1984). 'The Fat-Cat Effect, the Puppy-Dog Ploy, and the Lean and Hungry Look.' The American Economic Review 74(2): 361-366. 10. Ganeshan, R., J. E. Tyworth, et al. (1999). 'Dual sourced supply chains: the discount supplier option.' Transportation Research Part E: Logistics and Transportation Review 35: 11-23. 11. Kelle, P. and P. A. Miller (2001). 'Stockout risk and order splitting.' International Journal of Production Economics 71(1-3): 407-415. 12. Nitzan, S. (1994). 'Modelling rent-seeking contests.' European Journal of Political Economy 10(1): 41-60. 13. Pérez-Castrillo, J. D. and T. Verdier (1992). 'A general analysis of rent-seeking games.' Public Choice 73(3): 335-350. 14. Ramasesh, R. V., J. K. Ord, et al. (1991). 'Sole versus Dual Sourcing in Stochastic Lead-Time (s, Q) Inventory Models.' Management Science 37(4): 428-443. 15. Tirole, J. (1988). 'The Theory of Industrial Organization,' The MIT Press. 16. Tombak, M. M. (2006). 'Strategic asymmetry.' Journal of Economic Behavior & Organization 61(3): 339-350. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/37107 | - |
dc.description.abstract | 在今日的產業環境下,許多企業都逐漸朝向企業內部自我掌控度較高的垂直整合,或者全球化專業分工兩個方向發展。在專業分工的營運模式中,存在著將本身定位為專司產品設計與研發,或者專攻品牌管理而不具備大量製造所需產能的產品公司。為了滿足將其研發或設計的產品市場化的需求,產品公司大多委託專職代工的廠商提供商品製造的服務。由於產品公司能否滿足市場的需求,端視這些製造廠商能否提供高品質的服務決定,因此產品公司對製造商是否能夠滿足其所提出的各項需求將相當關切。
對於製造商而言,盈利來源為產品公司所下的訂單,然而設計與研發的能力並非其所擅長,具備製造能力的廠商也可能不止一家,因此一開始即與產品公司合作推出產品的市場先占製造商,面臨著潛在的對手進入市場爭奪訂單,除了透過擴充產能提升服務品質滿足產品公司的要求之外,還能在初期利用策略性承諾向競爭者傳達策略性訊息。其目的不外乎傳遞出強硬的競爭姿態,或者降低單一需求來源下的競爭強度。 為了獲得較佳的製造服務,產品公司將透過需求配給法則刺激製造商之間的競爭,此時引發出製造商之間不對稱的因應策略,將對產能投資行為構成有別於傳統Cournot與Bertrand模式下的結果。此一競爭結構下的三方互動與利害關係,都將受到需求配給法則與策略性投資的影響。 | zh_TW |
dc.description.abstract | In modern industrial environment, many companies are gradually shaping their supply chains to either vertical integration, which they can get higher degree of internal control, or specialization. In the later operating model, there exists a product firm specializing in product design and marketing who does not have enough capacity to fulfill market demand.
In order to meet market demand and obtain better capacity supply, product firms usually outsource their orders to manufacturing companies and construct a demand rationing policy while inviting a new supplier into the supply chain. So the capability of those manufacturers determines how many orders they can take from the product firm. For manufacturers, orders from the product firm are their only source of profit, it is not likely for the incumbent to do nothing when facing a potential entrant to snatch its order. Beside improving service quality by expanding capacity to meet the product firm's requirements, incumbent can also deliver a strategic commitment to the entrant. The structure of Three-way interaction under rationing policy creates a strategic asymmetry capacity investment behavior that is different from traditional Cournot and Bertrand competition. | en |
dc.description.provenance | Made available in DSpace on 2021-06-13T15:19:19Z (GMT). No. of bitstreams: 1 ntu-100-R98546002-1.pdf: 1580636 bytes, checksum: b1634fa53db0280b86a974fc1d66f1bf (MD5) Previous issue date: 2011 | en |
dc.description.tableofcontents | 第一章 緒論 1
1.1 研究背景與動機 1 1.2 問題描述 2 1.3 問題定義 4 1.4 研究目標與成果 5 1.5 論文架構 6 第二章 文獻回顧 7 2.1 製造產能外包與雙重供應來源 7 2.1.1 等候時間的不確定 7 2.1.2 考量對手反應的雙寡占競爭 10 2.2 服務品質吸引力與市占率模型 10 2.2.1 市場吸引力函數(market attraction function) 11 2.2.2 rent-seeking 12 2.3 需求配給的種類 16 2.3.1 價格(price) 16 2.3.2 產能(capacity)與價格(price) 17 2.3.3 效用(utility) 17 2.4 需求配給法則 18 2.4.1 state-independent allocation policy 19 2.4.2 state-dependent allocation policy 21 2.4.3 Lead-time based allocation policy 22 2.5 Strategic commitment and strategic asymmetry 24 第三章 以產能做為需求配給之雙占廠商產能行為 30 3.1 雙重供應的成形 30 3.1.1 基本架構與配給邏輯 31 3.1.2 需求配給邏輯T=αEL+(1-α)OF 33 3.1.3 需求移轉下α的角色 34 3.2 兩製造商的目標函式與反應函數 36 3.2.1 領導廠商L的反應函數 36 3.2.2 跟隨廠商F的反應函數 38 3.2.3 市場需求符合exponential distribution下的反應函數斜率 40 3.3 均衡解求解過程與α的影響 42 第四章 雙重供應下的策略性承諾 44 4.1 k與均衡解之間的唯一性 45 4.2 2 stage game成立的條件 46 4.3 實驗設計下三方參數的選擇與SA成立的條件 48 4.4 三方供需之間四種情境比較 51 第五章 配給參數與策略性承諾下的三方互動行為 55 第六章 結論與貢獻 58 參考文獻 60 | |
dc.language.iso | zh-TW | |
dc.title | 雙重供應與非對稱策略下產能投資行為分析 | zh_TW |
dc.title | Strategic Asymmetry under Dual Sourcing
-An Analysis of Capacity Investment Behavior | en |
dc.type | Thesis | |
dc.date.schoolyear | 99-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 吳政鴻,洪一薰 | |
dc.subject.keyword | 需求配給法則,雙重供應,產能投資,非對稱產能策略,策略性承諾, | zh_TW |
dc.subject.keyword | demand rationing,dual sourcing,capacity investment,strategic asymmetry,strategic commitment, | en |
dc.relation.page | 61 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2011-08-11 | |
dc.contributor.author-college | 工學院 | zh_TW |
dc.contributor.author-dept | 工業工程學研究所 | zh_TW |
顯示於系所單位: | 工業工程學研究所 |
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