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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/33575完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳恭平 | |
| dc.contributor.author | Chang-Chiang Hsieh | en |
| dc.contributor.author | 謝長江 | zh_TW |
| dc.date.accessioned | 2021-06-13T04:48:14Z | - |
| dc.date.available | 2006-07-27 | |
| dc.date.copyright | 2006-07-27 | |
| dc.date.issued | 2006 | |
| dc.date.submitted | 2006-07-17 | |
| dc.identifier.citation | 吳向前和李欣岳(2005), ``iPod商業模式完全解讀', 數位時代雙周(2005/3/1), 巨思文化。
Bakos, Y., and Brynjolfsson, E. (1999). ``Bundling information goods: pricing, profits and efficiency.' Management Science, 45: 1613-30. Becker, E., Buhse, W., Gunnewig E., and Rump N. (2004). Digital Rights Management. Technological, Economic, Legal and Political Aspects, Springer. Bomsel, O. and Geffroy A. (2005). ``Economic Analysis of Digital Rights Management systems.' MediaNet Project Paper. Bruno, A. (2005).``Stores Hope to Unlock iPod System.'http://www.navio.com/pdfs/Billboard.12.17.05.2.pdf Crampton, T. (2006). ``Paris Approves Law Aimed at Making iTunes Compatible With Rival Devices.' New York Times, July 1, 2006. Evans, D. S. (2002). ``The Antitrust Economics of Two-sided Markets.' Aei-Brookings Joint Center for Regulatory Studies. Fisher, W. M. (2004a). Promises to Keep: Technology, Law, and the Future of Entertainment, Stanford University Press. Fisher, W. M. (2004b). ``iTunes: How Copyright, Contract, and Technology Shape the Business of Digital Media-A Case Study.' The Berkman Center for Internet and Society at Harvard Law School. Geng, X., Stinchcombe B., and Whinston A. (2005). ``Product Bundling.' IFPI (2005). IFPI Online Music Report 2005, London: IFPI. IFPI (2006). IFPI Online Music Report 2006, London: IFPI. Landes, W. M. and Posner, R. A. (2003). The Economic Structure of Intellectual Property Law, The Belknap Press of Harvard University Press. Manta, R. (2005). ``iTunes Prices Too High.' http://www.mp3newswire.net/stories/5002/itunesprices.html OECD (2005). Digital Broadband Content: Music, OECD Paris. Peitz, M. and Waelbroeck, P. (2003). ``Piracy of Digital Products: A Critical Review of the Economics Literature.' CESIFO Working Paper. Reckon LLP. (2005). ``iTunes, DRM and competition law.' http://www.reckon.co.uk/open/iTunes Rochet, J. and Tirole, J. ``Two-Sided Markets: A Progress Report.' forthcoming, The RAND Journal of Economics. Shapiro, C. and Varian, H. R. (1999). Information rules : a strategic guide to the network economy, Harvard Business School Press. Shavell, S. (2004). Foundations of Economic Analysis of Law, The Belknap Press of Harvard University Press. Sohn, G. B. (2006). Oversight Hearing on ``Fair Use: Its Effects on Consumers and Industry' , Testimony before the House Committee on Energy and Commerce. http://energycommerce.house.gov/108/Hearings/11162005hearing1716/Sohn.pdf Sundararajan, A. (2004). ``Managing Digital Piracy.' Information Systems Research, 15: 287-308. The Economist (2004). ``The Meaning of iPod.' The Economist Technology Quarterly, Jun 12th 2004. The Economist (2006a). ``Online music: Your fix or mine?', Mar 9th 2006. The Economist (2006b). ``Economic focus: Apples are not the only fruit.', Jul 8th 2006. U.S. Copyright Office (1998). ``The Digital Millennium Copyright Act of 1998, US Copyright Office Summary.' http://lcweb.loc.gov/copyright/legislation/dmca.pdf Vandermerwe, S. and Taishoff, M. (2004). ``Ipod, Itunes, and Steve Jobs: Apple Driving Market Growth Through Technology.' ECCH: http://www.ecch.com/ Varian, H. R. (1997). ``Versioning Information Goods.' Varian, H. R. (1995). ``Pricing Information Goods.' Wikipedia: DRM, iTunes, iPod. http://en.wikipedia.org/wiki/Main\_Page | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/33575 | - |
| dc.description.abstract | 本文探討數位音樂市場的形成背景和產業特質，並透過一個理論模型，分析線上音樂商店與整體唱片業的互動關係。
線上音樂商店透過零賣(unbundle)單曲，使原本以專輯為銷售單位的唱片產業，有增加利潤的空間。 而數位版權管理(DRM)技術的使用，讓iPod成為線上音樂的「銷售通路」，且蘋果電腦掌握通路，成為擁有強大議價能力的音樂零售商。 在這樣的產業結構之下，CD唱片的價格成為唱片公司議價能力不足時，保護利潤的工具。 當唱片公司的議價能力上升，透過CD價格的調節，整體產業的銷售移向線上音樂商店，但是消費者福利和線上音樂唱片的利潤皆降低，而唱片公司的利潤增加。 另外，當專輯取向較為大眾化，唱片公司授權線上音樂銷售的門檻升高；當專輯以特定族群為銷售對象，授權門檻則較低。 | zh_TW |
| dc.description.abstract | This article is about the formation and properties of the new digital music industry, and a theoretical model in which the interaction between online music store and record label is analyzed. By unbundling songs, online music stores create new profit potentials for the music industry, which can only rely on sales of album. The use of Digital Rights Management (DRM) technologies, however, makes iPods a channel for selling music (singles) online. And Apple Computer, Inc., with controls on iPods, becomes a music retailer with strong bargaining power. Due to the structure of industry, price of CDs serves as a tool for securing profits when the record labels have insufficient bargaining power, the increase of which will cause adjustment in CD prices and shift of sales from brick-and-mortar stores to online music stores, with the shrinkage in online music stores’ profit and consumer welfare, and an increase in labels’ profit. Besides, if the album is oriented to the mass, the threshold for labels’ licensing of music to online music stores is higher than if the album is focused on specific groups in the population. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-13T04:48:14Z (GMT). No. of bitstreams: 1 ntu-95-R93323033-1.pdf: 1604933 bytes, checksum: f442b9fd4e6ec1ad6d60e6f909dad480 (MD5) Previous issue date: 2006 | en |
| dc.description.tableofcontents | 1 前言 ...................6
2 iPod、 iTunes與數位音樂市場簡介 ...................8 2.1 iPod-iTunes系統與其DRM相容性問題................8 2.2 iPod與音樂的數位化趨勢.........................11 2.3 線上音樂產業的成本結構與獲利模式...............15 2.4 音樂產業與iPod-iTunes系統的銷售概況............16 3 數位音樂市場相關之經濟議題探討....................21 3.1 DRM與傳統著作權體系的衝突和互動................21 3.2 FairPlay, inter-operability, 與entry barrier...24 3.3 線上單曲下載的定價爭議.........................27 4 數位音樂市場之理論模型............................30 4.1 生產與銷售.....................................30 4.2 消費者偏好與選擇行為...........................31 4.3 利潤極大化與市場均衡...........................34 4.4 授權門檻與其決定因素...........................41 4.5 結語...........................................46 5 結論..............................................48 參考文獻............................................49 A 附錄..............................................52 A.1 iTunes音樂商店的使用規則.......................52 A.2 議價能力對單曲權利金和CD銷售的影響.............54 A.3 專輯取向(a)對授權門檻的影響....................54 A.4 消費者福利分析.................................55 | |
| dc.language.iso | zh-TW | |
| dc.title | iPod, iTunes, 與數位音樂市場 | zh_TW |
| dc.title | iPod, iTunes, and the digital music market | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 94-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 周建富,施俊吉,王智賢 | |
| dc.subject.keyword | 數位音樂,數位版權管理,蘋果電腦,線上音樂商店,mp3隨身聽,iPod,iTunes, | zh_TW |
| dc.subject.keyword | DRM,Apple Computer,online music store,mp3 player,iPod,iTunes, | en |
| dc.relation.page | 57 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2006-07-17 | |
| dc.contributor.author-college | 社會科學院 | zh_TW |
| dc.contributor.author-dept | 經濟學研究所 | zh_TW |
| 顯示於系所單位： | 經濟學系 | |
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