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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 江炯聰 | |
dc.contributor.author | Pin-Chun Chen | en |
dc.contributor.author | 陳品均 | zh_TW |
dc.date.accessioned | 2021-06-13T03:24:56Z | - |
dc.date.available | 2006-07-31 | |
dc.date.copyright | 2006-07-31 | |
dc.date.issued | 2006 | |
dc.date.submitted | 2006-07-27 | |
dc.identifier.citation | 中文資料
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Bangeman, E.(2006), Google fights back at YouTube, Retrieved June 20,2006, from http://arstechnica.com/news.ars/post/20060517-6850.html 8. Bausch, S. & L. Han(2006), Google Accounts for Half of all U.S. Search in April, According to Nielsen/NetRatings, Retrieved June 30,2006, from http://www.nielsen-netratings.com/pr/pr_060525.pdf 9. Bausch, S. & L. Han(2006), Social Networking Sites Grow 47 Percent, Year over Year, Reaching 45 Percent Web Users, According to Nielsen/NetRatings, Retrieved June 27,2006, from http://www.nielsen-netratings.com/pr/pr_060511.pdf 10. Dalton, J.(2005), Yahoo acquires Del.icio.us -- The $30 Mln Firefox extension, Retrieved May 31,2006, from http://searchcafe.blogspot.com/2005/12/yahoo-acquires-delicious-30-mln.html 11. Francisco, B.(2006), Yahoo embraces man over machine, Retrieved June 15,2006, from http://www.marketwatch.com/News/Story/Story.aspx?guid=41a21baa-c148-49e7-8f23-fadb87752306&siteid=netscape&dist=morenews 12. Frommer, D.(2006), Your Tube, Whose Dime?, Retrieved June 6,2006, from http://www.forbes.com/home/intelligentinfrastructure/2006/04/27/video-youtube-myspace_cx_df_0428video.html 13. Garrett, J. J.(2005), Ajax: A New Approach to Web Applications, Retrieved May 17,2006, from http://www.adaptivepath.com/publications/essays/archives/000385.php 14. Gonsalves, A.(2006), Google comfirms Testing Ads in Sun-Times Newspaper, Retrieved June 21,2006, from http://www.informationweek.com/industries/showArticle.jhtml?articleID=175803378 15. Greene, J.(2005), Microsoft's Mission: Search and Destroy, Retrieved July 6,2006, from http://www.businessweek.com/technology/content/feb2005/tc2005022_6663_tc024.htm 16. Greene, J.(2006), Microsoft: Searching your favorite sites, Retrieved June 29,2006, from http://www.businessweek.com/technology/content/mar2006/tc20060308_559152.htm 17. Hinchcliffe, D.(2006), Review of the Year’s Best Web 2.0 Explanations, Retrieved March 28,2006, from http://web2.wsj2.com/review_of_the_years_best_web_20_explanations.htm 18. Hourihan, M.(2002), What We’re Doing When We Blog, Retrieved May 3,2006, from http://www.oreillynet.com/pub/a/javascript/2002/06/13/megnut.html 19. How PageRank works, The Economist,2004, Retrieved May 1,2006, from http://www.economist.com/science/tq/displayStory.cfm?story_id=3172188&tranMode=none 20. Kharif, O.(2006), Microsofe Gets Social, Retrieved June 15,2006, from http://www.businessweek.com/technology/content/apr2006/tc20060414_163652.htm 21. Levingston, S.(2006), Google Buys Company To Expand Into Radio, Retrieved June 20,2006, from http://www.washingtonpost.com/wp-dyn/content/article/2006/01/17/AR2006011701333.html 22. Jensen, M., Emerging Alternative: A Brief History of Weblog, Retrieved April 30,2006, from http://www.cjr.org/issues/2003/5/blog-jensen.asp?printerfriendly=yes 23. Nelson, M. R.(2004), The Long Tail of Design, Retrieved April 15,2006, from http://michael-r-nelson.com/design_blog/2005_04_01_archive.html 24. O'Reilly, T.(2005), What Is Web 2.0-Design Patterns and Business Models for the Next Generation of Software, Retrieved March 28,2006, from http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html 25. O'Reilly, T.(2005), Web 2.0: Compact Definition?, Retrieved March 28,2006, from http://radar.oreilly.com/archives/2005/10/web_20_compact_definition.html 26. Prescott, L.(2006), YouTube vs. MySpace Video - Comparing Visits and Page Views, Retrieved June 5 ,2006, from http://weblogs.hitwise.com/leeann-prescott/2006/05/youtube_vs_myspace_video_compa.html 27. Rogers, G.(2006), Google Base replaces Froogle Merchant Center, Retrieved June 528,2006, from http://blogs.zdnet.com/Google/?p=213 28. Sifry, D.(2006), State of the Blogosphere, February 2006 Part 1: On Blogosphere Growth, Retrieved May 10 ,2006, from http://www.technorati.com/weblog/blogosphere/index.html 29. YAHOO! 2005 Annual Report, Retrieved July 5 ,2006, from http://www.shareholder.com/shared/dynamicdoc/YHOO/1183/YHOO.pdf 資料網站 1. 商業週刊,http://www.businessweekly.com.tw/ 2. 43 Things, http://www.43things.com/ 3. Bloglines, http://bloglines.com/ 4. CNET, http://www.cnet.com/ 5. CNET Taiwan, http://taiwan.cnet.com/ 6. digg, http://www.digg.com/ 7. del.icio.us, http://del.icio.us/ 8. FastLane, http://fastlane.gmblogs.com/ 9. FeedBurner, http://www.feedburner.com/fb/a/home 10. flickr, http://www.flickr.com/ 11. Google, http://www.google.com.tw/ 12. Google Accounts, https://www.google.com/accounts/ 13. Google base, http://base.google.com/ 14. Google co-op, http://www.google.com/coop 15. Google Notebook, http://www.google.com/notebook/ 16. Google Suggest, http://www.google.com/webhp?complete=1&hl=en 17. Google Video, http://video.google.com/ 18. Interactive Advertising Bureau, http://www.iab.net/news/pr_2006_05_30.asp 19. Microsoft Ad Center, https://adcenter.microsoft.com/Default.aspx 20. Morgan Stanley, http://www.morganstanley.com/index.html 21. NewsGator, http://www.newsgator.com/home.aspx?GlobRedirect=en-US 22. ODEO, http://www.odeo.com/ 23. Orkut, https://www.orkut.com/ 24. Picasa, http://picasa.google.com/ 25. Rojo, http://www.rojo.com/today/ 26. SearchEngineWatch, http://blog.searchenginewatch.com/blog/ 27. USA TODAY, http://www.usatoday.com/ 28. Wikipedia, http://en.wikipedia.org/wiki/Main_Page 29. Yahoo! 360°, http://360.yahoo.com/ 30. Yahoo! Investor Relations, http://yhoo.client.shareholder.com/calendar.cfm?CalendarID=3 31. Yahoo! Podcasts, http://podcasts.yahoo.com/ 32. Yahoo! Video, http://video.yahoo.com/ 33. Youtube, http://www.youtube.com/ | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/31931 | - |
dc.description.abstract | 這篇論文是關於最新的網路趨勢Web 2.0,並且以Yahoo!、Google以及MSN作為個案研究。本文先描述Web 2.0的核心概念,也就是使用者貢獻內容,許多提供Web 2.0服務的網站藉由使用者參與、分享與建立社群以及使用者定義標籤並形成大眾分類法等三種方式來吸引使用者。至於Web 2.0網站的經營模式,主要藉由加入Google的合作網路Google AdSense而獲得收入來源。Google AdSense這種搜尋式廣告的提供,擴大了搜尋引擎的合作網路,使得廣告的合作網路、使用者與廣告主能形成正向回饋的效果,對於這些Web 2.0網站而言,加入這種廣告網路能夠使他們獲得穩定的廣告收入,而能專心在服務的提供。
Yahoo!、Google與MSN是目前網路服務的領導廠商,對於Web 2.0服務的提供主要著力在兩個方面。首先這些廠商都與Web 2.0網站一樣,提供一般性的Web 2.0服務,包括部落格與影片分享與搜尋。再者另一個重要的應用就表現在將「使用者貢獻內容」的精神運用在改善搜尋的結果上,也就是社會性搜尋服務的提供,在這方面Yahoo!是目前的領先者,而Google與MSN則在追趕當中。第二,上述服務仰賴於網路廣告作為獲利來源,尤其是類似於AdSense的服務,Yahoo!的Yahoo! Publisher Network以及MSN的Microsoft AdCenter就是為了對抗AdSense所提供的新服務。而Google在原本就已完備的廣告服務外,也積極嘗試新的廣告媒體與型態,甚至推出自有的付款機制,以加強網路廣告效果。 Web 2.0網站由於在經營模式上受限於搜尋式的廣告,難以獨立建立起屬於本身的廣告網路,因此未來的發展上除了成為領導廠商合作網路的一份子之外,也容易產生許多被併購的現象。 | zh_TW |
dc.description.abstract | This research is about the latest internet phenomenon: Web 2.0. We will take Yahoo!, Google, and MSN as case studies. At the beginning of this research, we will introduce the core concept of Web 2.0: User-Generated Content. The Web 2.0 website attracts users by three methods: (1) participation, (2) sharing and community and (3) tagging and folksonomy. As for the operation of Web 2.0 websites, most of the revenue comes from joining Google’s AdSense. The existence of Google’s AdSense connects search engine, internet users and advertisers. To these Web 2.0 websites, by joining these advertisement networks, they will earn a steady stream of income and, therefore, are able to concentrate on providing service.
Yahoo!, Google, and MSN are the current leading internet service provider. Their Web 2.0 service emphasizes on two aspects. First, similar to Web 2.0 websites, they provide media, blogs, video sharing, and search engine. Most important of all, they applied the concept of “User-Generated Content” on improving search results. In this aspect, Yahoo! has done the best so far. Second, because this kind of service replies on advertisement income, Yahoo and MSN have introduced Yahoo Publisher Network and Microsoft AdCenter respectively to fight against the new service provided by Google AdSense. Although Google has already possessed a sound advertisement service, it is developing new format of advertisement, introducing its own paying system, and enhancing advertisement effect. Because the operation of Web 2.0 websites is limited by search offerings, it is difficult to establish their own networks of advertisement. As a result, Web 2.0 websites usually have to cooperate with other large corporations, and sometimes involve in merger. | en |
dc.description.provenance | Made available in DSpace on 2021-06-13T03:24:56Z (GMT). No. of bitstreams: 1 ntu-95-R93741070-1.pdf: 8842442 bytes, checksum: 9e8d3165c34be3f15ed547c2f4c6f5a8 (MD5) Previous issue date: 2006 | en |
dc.description.tableofcontents | 目錄
CHAPTER 1 序論 1 1.1 研究動機 1 1.2 研究目的 2 1.3 研究方法 2 1.4 研究架構 3 CHAPTER 2 WEB 2.0 4 2.1 Web 2.0簡介 4 2.1.1 Web 2.0一辭的起源與發展概況 4 2.1.2 本研究對Web 2.0的定義 7 2.2 使用者貢獻內容(User-Generated Content) 10 2.2.1 使用者參與(Participation) 10 2.2.2 分享與建立社群(Sharing and Community) 15 2.2.3 自訂標籤與大眾分類法(Tagging and Folksonomy) 28 2.3 Web 2.0網站的經營模式 32 2.3.1 收入模式 32 2.3.2 網路廣告 35 2.4 小結 41 CHAPTER 3 YAHOO!的WEB 2.0策略 43 3.1 關於Yahoo! 43 3.2 Yahoo! Answers 44 3.3 Yahoo! MyWeb 51 3.4 其他Web 2.0服務 54 3.5 行銷服務的提供 57 3.6 小結 58 CHAPTER 4 GOOGLE的WEB 2.0策略 60 4.1 關於Google 60 4.2 Google 的社會性搜尋服務 61 4.3 其他Web 2.0服務 64 4.4 行銷服務的提供 68 4.5 小結 72 CHAPTER 5 MSN的WEB 2.0策略 75 關於MSN與 75 5.1 Windows Live 75 5.1.1 MSN 75 5.1.2 MSN與Live策略 76 5.2 Windows Live的社會性搜尋服務 78 5.3 其他Web 2.0服務 80 5.4 行銷服務的提供 80 5.5 小結 81 CHAPTER 6 結論 83 6.1 重要競爭廠商比較 83 6.1.1 Web 2.0服務 83 6.1.2 行銷服務提供 86 6.1.3 競爭廠商間的差異 87 6.1.4 Web 2.0網站的未來發展 87 6.2 研究結論 88 6.3 研究限制 90 6.4 後續研究建議 90 附錄A 97 A-1 混合應用程式(mash-up) 97 A-2 網路作業系統(Web OS program) 99 附錄B 103 B-1 AJAX 103 B-2 RSS 107 | |
dc.language.iso | zh-TW | |
dc.title | Web 2.0應用服務策略行動之研究-以Yahoo!、Google、MSN為例 | zh_TW |
dc.title | Strategic Reaction of Web 2.0 Application-A Case of Yahoo!, Google, and MSN | en |
dc.type | Thesis | |
dc.date.schoolyear | 94-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 詹宏志,詹文男,周志隆 | |
dc.subject.keyword | Web 2.0,雅虎,谷歌,微軟,MSN,社會性搜尋, | zh_TW |
dc.subject.keyword | Web 2.0,Yahoo,Google,microsoft,MSN,social search, | en |
dc.relation.page | 110 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2006-07-29 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
顯示於系所單位: | 商學研究所 |
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