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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 黃恆獎 | |
| dc.contributor.author | Wen-Yi Chen | en |
| dc.contributor.author | 陳文誼 | zh_TW |
| dc.date.accessioned | 2021-06-13T01:43:57Z | - |
| dc.date.available | 2009-07-17 | |
| dc.date.copyright | 2007-07-17 | |
| dc.date.issued | 2007 | |
| dc.date.submitted | 2007-07-10 | |
| dc.identifier.citation | 參考文獻
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/30212 | - |
| dc.description.abstract | 本研究期望以過去相關研究為基礎，嘗試驗證(1)家庭溝通結構與物質傾向、自尊的關係，(2)物質傾向、自尊與強迫購買行為的關係。另外加入探討從眾行為、關係行銷與來源國效果的影響程度，補充過去文獻所未提及的干擾因素所帶來的可能效果。
研究以一般消費者為對象，以問卷方式收集資料。家庭溝通結構與物質傾向、自尊之關係結果與過去文獻一致，唯物質傾向、自尊與強迫購買行為之關係雖呈顯著關係，但其正負向與預期不符，有待後續討論。而從眾行為及來源國效果等干擾變數對物質傾向、自尊與強迫購買的關係強度具有顯著的影響效果，而關係行銷則只有影響自尊與強迫購買之間的關係強度。 | zh_TW |
| dc.description.abstract | For most people, buying is a normal and routine part of everyday life. For compulsive buyers, the inability to control an overpowering impulse to buy and results in significant and sometimes severe consequences. The purpose of this study was to explore the construction of compulsive buying behavior and the influence of moderators, including conformity, quality of relationship, and country of origin.
This study conducts survey by a questionnaire attempts to look for the relationship between family communication structure, materialism, self-esteem, and compulsive buying behavior. Use LISREL to evaluate and examine its causality. The results indicate that the relationship of family communication structure, materialism, self-esteem and compulsive buying behavior had significant difference. But the positive-negative relationship between materialism, self-esteem and compulsive buying behavior was inconsistent with the literature and need for further research. Besides, the moderate effects of conformity, quality of relationship, and country of origin nearly all had significant difference. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-13T01:43:57Z (GMT). No. of bitstreams: 1 ntu-96-R94724042-1.pdf: 632850 bytes, checksum: 06a4d94352cccc02f2c5374a3991b5c8 (MD5) Previous issue date: 2007 | en |
| dc.description.tableofcontents | 目錄
中文摘要…………………………………………………………………I 英文摘要……………………………………………………………… II 目錄……………………………………………………………………III 圖目錄……………………………………………………………………V 表目錄………………………………………………………………… VI 第一章 緒論…………………………………………………………… 1 第一節 研究背景與動機………………………………………… 1 第二節 研究目的………………………………………………… 3 第三節 研究流程………………………………………………… 4 第二章 文獻探討與架設建立………………………………………… 7 第一節 家庭溝通結構…………………………………………… 7 第二節 物質傾向…………………………………………………11 第三節 自尊………………………………………………………16 第四節 強迫性購買………………………………………………21 第五節 從眾行為…………………………………………………25 第六節 關係行銷…………………………………………………34 第七節 來源國效果………………………………………………41 第三章 研究設計………………………………………………………43 第一節 研究架構…………………………………………………43 第二節 抽樣方法與問卷設計……………………………………45 第三節 資料分析…………………………………………………53 第四章 研究分析與研究結果…………………………………………66 第一節 基本資料分析……………………………………………66 第二節 信度與效度檢驗…………………………………………69 第三節 結構關係模式分析與假設驗證…………………………77 第五章 結論與建議……………………………………………………90 第一節 研究結論…………………………………………………90 第二節 研究意涵…………………………………………………93 第三節 研究限制…………………………………………………96 第四節 後續研究建議……………………………………………97 參考文獻……………………………………………………………… 99 附錄……………………………………………………………………108 圖目錄 圖 1-1 本研究之研究流程…………………………………………… 6 圖 2-1 溝通理論……………………………………………………… 8 圖 2-2 家庭溝通理論………………………………………………… 9 圖 2-3 自尊A-B-C圖…………………………………………………19 圖 2-4 自我概念傘狀結構……………………………………………20 圖 2-5 從眾行為的模型………………………………………………33 圖 2-6 關係行銷導向圖………………………………………………35 圖 3-1 研究架構圖……………………………………………………44 圖 3-2 整體模式整合關係路徑圖………………………………… 63 圖 4-1 潛在變項間關係的LISREL結果…………………………… 82 表目錄 表 3-1 各變項之定義…………………………………………………58 表 3-2 潛在自變項觀察變數…………………………………………58 表 3-3 潛在因變項觀察變數…………………………………………59 表 4-1 人口統計變項分析結果………………………………………67 表 4-2 衡量模式標準化因素負荷量表………………………………70 表 4-3 各量表之效度分析表…………………………………………74 表 4-4 各量表之Cronbachα係數……………………………………77 表 4-5 整體模式各觀察變項之標準化估計值………………………79 表 4-6 個別顯現變數及個別結構方程式之衡量表…………………82 表 4-7 整體模式分析結果……………………………………………83 | |
| dc.language.iso | zh-TW | |
| dc.subject | LISREL | zh_TW |
| dc.subject | 家庭溝通結構 | zh_TW |
| dc.subject | 物質傾向 | zh_TW |
| dc.subject | 自尊 | zh_TW |
| dc.subject | 強迫購買 | zh_TW |
| dc.subject | self-esteem | en |
| dc.subject | LISREL | en |
| dc.subject | FCS | en |
| dc.subject | materialism | en |
| dc.subject | compulsive buying | en |
| dc.title | 強迫購買行為之研究—結構關係模型的應用 | zh_TW |
| dc.title | The Study of Compulsive Buying Behavior—The Application of Structural Equation Models | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 95-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 林俊昇,謝明慧 | |
| dc.subject.keyword | 家庭溝通結構,物質傾向,自尊,強迫購買,LISREL, | zh_TW |
| dc.subject.keyword | FCS,materialism,self-esteem,compulsive buying,LISREL, | en |
| dc.relation.page | 113 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2007-07-11 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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