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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝明慧 | |
| dc.contributor.author | Ya-Chuan Chuang | en |
| dc.contributor.author | 莊雅筌 | zh_TW |
| dc.date.accessioned | 2021-06-13T00:02:23Z | - |
| dc.date.available | 2013-02-18 | |
| dc.date.copyright | 2008-02-18 | |
| dc.date.issued | 2007 | |
| dc.date.submitted | 2007-07-30 | |
| dc.identifier.citation | 一、中文部份
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/28188 | - |
| dc.description.abstract | 隨著經濟發展與社會變遷，飼養寵物已經成為世界潮流所趨。保守推估台灣寵物市場每年至少有135億元的商機，且仍持續成長當中。飼養寵物已經是生活中越來越普遍的行為，寵物愛好者的消費意涵就更加耐人尋味。若能瞭解寵物愛好者不同時期的消費動機，便可深入其消費價值之核心而更準確地預測消費行為。
本研究是以質性研究的方法，於95年11月至96年2月間，對十七位飼養犬貓的寵物愛好者進行半結構式的深度訪談。目的在於探討飼養寵物對消費生活的影響，從中瞭解寵物愛好族群之消費價值與動機轉變過程，並對消費現象所代表之意義與訴求進行詮釋。 在經過資料的分析與詮釋後，本研究最終獲致以下結論: (一) 寵物愛好者會同時因多種目的飼養寵物，但不同時期寵物被突顯的價值不同，飼主的消費動機也有階段性的轉變。 (二) 寵物隨時間演進逐漸進入飼主生活核心，成為不可或缺的一份子，影響其購物動機主要是來自於飼主對寵物的情感認同。因此消費價值觀中的「情感性價值」在後期日益被突顯。 (三) 本研究歸結出寵物愛好者消費價值建立的主要機制為︰自我認同的建構、生活風格的證明與感性的增值。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2021-06-13T00:02:23Z (GMT). No. of bitstreams: 1 ntu-96-R94724009-1.pdf: 569646 bytes, checksum: f6cf7c220ba3b305a403c63c1755c878 (MD5) Previous issue date: 2007 | en |
| dc.description.tableofcontents | 謝辭……………………………………………………………………………………一
中文摘要………………………………………………………………………………二 英文摘要………………………………………………………………………………三 第一章 緒論……………………………………………………………………………1 第一節 研究背景與動機………………………….……………………………...1 第二節 研究目的與研究問題…………………….……………………………...3 第二章 文獻探討………………………………………………………………………4 第一節 文化性的觀點:人與寵物的關係………………………………………..4 第二節 消費價值與購物動機……………………………………………………7 一、 消費價值理論………………………………………………….........7 二、 購物動機……………………………………………………….......13 第三節 消費意義………………………………………………………………..18 一、 消費與文化…………………………………………………….......18 二、 感性消費意義的突顯………………………………………….......23 第三章 研究方法………………………………………………………………..........25 第一節 資料蒐集方法與過程…………………………………………………..25 第二節 研究對象………………………………………………………………..28 第三節 研究實施程序….……………………………………………………….32 第四章 訪談結果分析…………………….………………………….........................33 第一節 飼養寵物之動機………………………………….…….........................33 第二節 飼養寵物後生活型態改變……………………………………………..40 一、 寵物愛好者的消費價值觀………………………………………….40 二、 寵物愛好者的生活型態…..………………………………………...46 三、 消費行為特徵………………..……………………………………...51 第三節 飼主動機的演變……………………………….……………………….56 第四節 寵物愛好者消費現象之文化意涵…………………………………..…62 第五章 研究討論………………………………………………………………..........65 第一節 研究結果與分析……………………………………………………….65 第二節 研究命題推論………………………………………………………….69 第六章 結論與建議……………………………………………………………..........72 第一節 研究結論………………………………………………………………..72 第二節 研究貢獻………………………………………………………………..74 第三節 研究限制與建議………………………………………………………..77 參考文獻……………………………………………………………………...…….…78 附錄…………………………………………………………………………..…… ….86 | |
| dc.language.iso | zh-TW | |
| dc.subject | 寵物 | zh_TW |
| dc.subject | 消費意義 | zh_TW |
| dc.subject | 購物動機 | zh_TW |
| dc.subject | 深度訪談 | zh_TW |
| dc.subject | 消費價值 | zh_TW |
| dc.subject | in-depth interview | en |
| dc.subject | pet | en |
| dc.subject | consumption values | en |
| dc.title | 從消費意義探討寵物愛好者的階段動機轉變 | zh_TW |
| dc.title | A Study of Consumption and Phases of Infatuation by Pet-owners | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 95-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳厚銘,李揚 | |
| dc.subject.keyword | 寵物,消費價值,購物動機,消費意義,深度訪談, | zh_TW |
| dc.subject.keyword | pet,consumption values,in-depth interview, | en |
| dc.relation.page | 85 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2007-07-31 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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