請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/27472| 標題: | 新品牌在海外市場的介紹-一個波蘭公司的案例 Branding in a foreign market-case study of Polish company in Taiwan |
| 作者: | Karolina Karp 柯伶娜 |
| 指導教授: | 陳厚銘 |
| 關鍵字: | 波蘭,案例,品牌, case study of Polish company in Taiwan,brand in foreign market, |
| 出版年 : | 2007 |
| 學位: | 碩士 |
| 摘要: | The topic of my thesis is branding in foreign market based on Polish company in Taiwan.
The goal of this paper is to show the importance of brand value and to touch on the implications involved during creating a new brand in a foreign market. The paper begins with a literature review that aims to define and discuss branding, in terms of its function viewed by consumers and enterprises. Thre second part is about Polish company in Taiwanese market. The tird is touch on foreign investments and business opportinities in Asia. |
| URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/27472 |
| 全文授權: | 有償授權 |
| 顯示於系所單位： | 國際企業學系 |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-96-1.pdf 未授權公開取用 | 498.84 kB | Adobe PDF |
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