請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/26694
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 黃恆獎(Heng-Chiang Huang) | |
dc.contributor.author | Shiang-Min Hung | en |
dc.contributor.author | 洪向民 | zh_TW |
dc.date.accessioned | 2021-06-08T07:21:14Z | - |
dc.date.copyright | 2008-07-30 | |
dc.date.issued | 2008 | |
dc.date.submitted | 2008-07-23 | |
dc.identifier.citation | 英文部份
1.Anderegg, Travis, MRP/MRPII/ERP/ERM - Confusting Terms and Definitions for a Murkey Alphabet Soup, <http://www.wlug.org.nz/EnterpriseSpeak>. Retrieved on 25 October 2007 2.Barlon, Kimuli. (2006) 'The concept of the marketing mix' Presentation on marketing management, vol 1, September, 2006, pp 2-7-Turku university –Finland 3.Bateman, T., & Snell, S. (2007). Management: Leading & Collaborating in a Competitive World. The McGraw-Hill Companies, Inc 4.Bitner, J. and Booms, B. (1981) Marketing strategies and organizational structures for service firms, in Donnelly, J. and George, W. Marketing, American Marketing Association, Chicago, 1981. 5.Bligh, Philip; Douglas Turk (2004). CRM unplugged – releasing CRM's strategic value. Hoboken: John Wiley & Sons. ISBN 0-471-48304-4. 6.Borden, N. H. (1964), “The Concept of the Marketing Mix”, Journal of Advertising Research, June, Vol. 4, pp. 2-7. Available in Schwartz G. Science in Marketing. John Wiley & Sons, NY 386-97 7.Brown, C., and I. Vessey, 'Managing the Next Wave of Enterprise Systems: Leveraging Lessons from ERP,' MIS Quarterly Executive, 2(1), 2003. 8.Culliton, J. W. (1948), The Management of Marketing Costs, Graduate School of Business Administration, Boston, Mass: Harvard University. 9.Data monitor (22 August 2007). Data monitor suggests Oracle, SAP likely to remain atop CRM market ' 10.Dehning,B. and T.Stratopoulos, 'Determinants of a Sustainable Competitive Advantage Due to an IT-enabled Strategy,' Journal of Strategic Information Systems, Vol. 12, 2003 11.Dosi, Giovanni. 'Technological paradigms and technological trajectories', Research Policy 11 (3)n. 12.Doyle, P. Value based marketing, Wiley, Chichester, 2000. 13.Edwards, John (2007-11-29). Get It Together with Collaborative CRM. Inside CRM. Tippit. Retrieved on 2008-02-01. 14.Freeman, Christopher (1982). The Economics of Industrial Innovation. Frances Pinter, London. 15.Frey, A. (1961) Advertising, 3rd ed., Ronald Press, New York, 1961. 16.Gabriel Steinhardt (2008). 'Concept of Marketing' (PDF). 2.0. Blackblot. Retrieved on 2008. 17.Gartner, Inc (2006-06-12). 'Gartner Says Worldwide CRM Total Software Revenue Increased 14 Percent in 2005'. Press release. Retrieved on 2007-10-08. 18.Gartner, Inc. (22 June 2007) Commonly Deployed CRM Application Vendors in 2006 19.Hammer, M. and Champy, J. (1993) Reengineering the Corporation: A Manifesto for Business Revolution, Harper Business Books, New York, 1993, ISBN 0-06-662112-7 20.http://www.foryou.nat.gov.tw/foryou_b/01st/study/project/60.htm 21.Hughes, M. (2005) 'Buzzmarketing: Get People To Talk About Your Stuff', Penguin/Portfolio, New York, 2005 Website 22.Injazz J. Chen (2001), “Planning for ERP systems: analysis and future trend”, Business Process Management Journal (MCB UP Ltd) 7: 374-386, ISSN 1463-7154 23.King. W., 'Ensuring ERP implementation success,' Information Systems Management, Summer 2005. 24.Koch, Christopher (10 May 2004), AT&T Wireless Self-Destructs, <http://www.cio.com.au/index.php/id;45350857;fp;;fpid;;pf;1>. Retrieved on 14 April 2008 25.Kotler, Philip, Keller, Lane (2005) 'Marketing Management', Prentice Hall, ISBN 0131457578. 26.Kotler, Philip, Ang, Swee Hoon, Leong, Siew Meng, Tan, Chin Tiong (2003) “Marketing Management, An Asian Perspective”, 3rd Edition, Pearson Education Asia Pte Ltd. 27.Lauterborn, R (1990) 'New Marketing Litany: 4 Ps Passe; C words take over', Advertising Age, October 1, 1990, pg 26. 28.Marketing basics Marketing strategy based on market needs, targets and goals 29.Marketing strategy Australian administration small business guide. 30.McCarthy EJ (1960) Basic Marketing: A Managerial Approach. Homewood IL: Irwin. 31.McCarthy, J. (1960 1st ed.), Basic Marketing: A managerial approach, 13th ed., Irwin, Homewood Il, 2001. 32.Monk, Ellen & Wagner, Bret (2006), Concepts in Enterprise Resource Planning (Second ed.), Boston: Thomson Course Technology, ISBN 0-619-21663-8 33.Perry, Martin K. 'Vertical Integration: Determinants and Effects'. Chapter 4 in: Handbook of Industrial Organization. North Holland, 1988. 34.Ramaswamy V K (2007-09-27). Data Migration Strategy in ERP. Retrieved on 2008-04-08. 35.Rigby, Darrell K.; Frederick F. Reichheld, Phil Schefter (2002). 'Avoid the four perils of CRM'. Harvard Business Review 80 (2): 101–109. doi:10.1225/8946. 36.Sarkar, Soumodip (2007). Innovation, Market Archetypes and Outcome- An Integrated Framework. Springer Verlag. ISBN 379081945X. 37.Schumpeter, Joseph (1934). The Theory of Economic Development. Harvard University Press, Boston. 38.Searls, Doc (2006-12-03). Let's go bust some silos. Linux Journal. Retrieved on 2008-02-11. 39.Thomke, Stefan H. (2003) Experimentation Matters: Unlocking the Potential of New Technologies for Innovation. Harvard Business School Press. ISBN 1578517508. 40.Turban et al. (2008). Information Technology for Management, Transforming Organizations in the Digital Economy. Massachusetts: John Wiley & Sons, Inc., pp. 300-343. ISBN-13 978-0-471-78712-9 41.Turban et al. (2008). Information Technology for Management, Transforming Organizations in the Digital Economy. Massachusetts: John Wiley & Sons, Inc., p. 320. ISBN-13 978-0-471-78712-9 42.UK govt business link: marketing strategy guide. 43.von Hippel, Eric (1988). The Sources of Innovation. Oxford University Press. ISBN 0-19-509422-0. 44.Waldner, Jean-Baptiste (1992). CIM: Principles of Computer Integrated Manufacturing. Chichester: John Wiley & Sons Ltd, p47. ISBN 047193450X. 45.Walsh, Katherine (January 2008). The ERP Security Challenge. CSOonline. CXO Media Inc. Retrieved on 2008-01-17. 46.Yusuf, Y., A. Gunasekaran, and M. Abthorpe, 'Enterprise Information Systems Project Implementation: A Case Study of ERP in Rolls-Royce,' International Journal of Production Economics, 87(3), February 2004. 中文部份 1.國際合作知識分享網,工業技術研究院 2.潤泰集團年報, 2008 3.營造業法及其施行細則 4.建築技術規則 5.政府採購法 6.尋找夢想的家,尹衍樑,2006年12月 7.第十八屆國家品質獎申請書,潤弘精密工程事業股份有限公司,2007年7月 | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/26694 | - |
dc.description.abstract | 建築營造業是一項非常傳統的產業,其屬於技術人力及資本相當密集的產業,同時受市場環境及經濟景氣的影響也相當敏感。通常營造業的個案進行時每一個專案的內容都是不同的,其隨地理區域的特性、物料的來源供給、營造廠的家數及工程內容條件不同,會對其行銷策略的訂定調整及執行成本工期和利潤的高低形成不同的考量。另外產業環境的了解、市場變化及競爭的因應、政府法規的限制等,也是營造業者在其營運及業務推廣過程中非常重要的課題。因此本論文希望針對產業中不同因素的解析,同時利用國內一成功廠商的個案為例,為營造廠的行銷及競爭策略提供一個可行的範例。
本論文從營造產業的環境了解為起點,由於營造業的產品種類相當多,本論文僅就建築營造業的範籌進行研究。由產業環境中的市場的供給需求狀況,進而了解其競爭況狀,另外介紹產業中政府法規的內容及限制。在潤弘精密工程事業股份有限公司的事業經營模式中,探討其公司在面對市場競爭及不同困難中,如何利用組織、行銷及競爭策略的加以因應。其中相當重要的部份是組織整合策略的運用,以管理及組織功能的整合,達到競爭優勢的目的。另外在傳統產業中強調技術研發創新的差異化,培養其不易超越的核心競爭力,也是潤弘最重要的策略之一。其它配合資訊技術的應用及企業資源規劃的導入,使其公司的管理更具效率。同時因應市場風險的成本管理,多面向的品牌行銷策略,和客戶服務及關係管理,也是其在營造產業中可以成功並創造可觀利潤的重要理由。藉由這個個案的探討也可以為營造業者甚至類似傳統產業提供一個很好的參考。 | zh_TW |
dc.description.abstract | Building constrction is a very conventional business, also a technic and capital intensive business. It is sensitive to market and economic environment. Since each project is different, the considerations for marketing strategy, executive cost and period, profit will be different according to geographic characteristics, material supply, number of firms and engineering conditions. Besides, understanding of the business environment, market variations, regulation restrictions are important factors for construction business operation and promotion. The thesis points out the different factors for the business, also provides an example for marketing and competitive strategies by introducing a successful construction firm in Taiwan.
This thesis starts from understanding of construction business environment. Due to too many products in construction business, the topic of this thesis only limits in building construction field. It is from analyzing market supply and demand, and moves to realize competitive conditions. The government regulations and restrictions are also discussed. The business operation models of the case, Ruentex Construciton and Engineering Company, is introduced and discussed for the organization, marketing and competitive strategies to deal with the market competitions and difficulties. The most important part is how to use the organizational functions and management integration to maintain the competitive advantanges. The defferetiation due to the core competency formed by technical innovation is also the important strategy for Ruentex. Ruentex makes the management more efficient by adopting the application of IT technics and Enterprise Resource Planning. In addition, the cose risk management, branding strategies and customer services and relationship management are the crucial reasons for the success of this company. This case study could provide a good reference for construction or similar conventional business. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T07:21:14Z (GMT). No. of bitstreams: 1 ntu-97-P94746013-1.pdf: 5371183 bytes, checksum: d00849c2419bb5ff4f1cfa17fb1bd1bc (MD5) Previous issue date: 2008 | en |
dc.description.tableofcontents | 目 錄
口試委員會審定書 I 誌 謝 II 中文摘要 III 英文摘要 IV 目 錄 VI 圖目錄 VIII 表目錄 X 第一章 導論 1 1.1研究背景及動機 1 1.2研究目的及問題 2 1.3研究預期貢獻 3 1.4論文架構 3 第二章 研究文獻 4 2.1集團整合策略 4 2.2競爭優勢 5 2.3企業創新 7 2.4企業資源規劃系統14 2.5SWOT分析 19 2.6行銷策略 21 2.74PS分析 23 2.8顧客關係管理 27 第三章 產業環境介紹33 3.1建築營造產業介紹33 3.2建築營造產業市場及競爭狀況36 3.3營建業相關法規介紹49 第四章 個案分析 54 4.1公司介紹 54 4.1.1公司組織 61 4.1.2公司競爭策略 65 4.1.3公司行銷策略 69 4.2公司面臨之挑戰 72 4.2.1產業環境及市場72 4.2.2政府法規75 4.3個案公司之對應策略76 4.3.1組織整合策略及統包作業能力76 4.3.2技術創新及研發78 4.3.3資訊技術應用及E化管理 89 4.3.4成本管理控制 98 4.3.5品牌策略 100 4.3.612P行銷原則 104 4.3.7顧客關係及服務106 第五章 結論108 5.1主要發現108 5.2管理意涵109 5.3研究限制110 5.4後續研究方向與建議110 參考文獻 112 附錄 117 | |
dc.language.iso | zh-TW | |
dc.title | 建築營造業之市場行銷及競爭策略探討:以台灣營造廠商為例 | zh_TW |
dc.title | Marketing and Competitive Strategy for Building Construction Business: The Case of a Taiwanese Construction Company | en |
dc.type | Thesis | |
dc.date.schoolyear | 96-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 趙義隆,王仕茹 | |
dc.subject.keyword | 競爭優勢,組織整合,技術創新,行銷策略,客戶服務及關係管理, | zh_TW |
dc.subject.keyword | Competitive Advantage,Organization Integration,Technic Innovaiton,Marketing Strategy,Customer Services and Relationship Management, | en |
dc.relation.page | 115 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2008-07-25 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
顯示於系所單位: | 國際企業學系 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-97-1.pdf 目前未授權公開取用 | 5.25 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。