全球化轉型策略方法探討- 以某多國電子業為例

Abstract

在商業模式快速創新與資訊科技發展的促進下，世界趨於扁平化，全球性整合策略思考及如何因應新的全球發展佈局與營運策略，遂成為台灣企業目前極大的挑戰，也是最有待加強的能力。因此要如何建構一個「全球化企業」或是在全球化策略中訂定企業流程優化的改善工作便是當前台灣企業發展重要的課題。 而企業流程優化的思維仍局限在完整作業鏈的整合上，只思考如何對作業鏈的高度濃縮，故在改善的過程僅能得到某部分的改善。但由於全球化的趨勢下外部交易成本的降低，以致於原本流程優化所帶來的效益及成本節省就被全球連接的平台形成的緊縮而抵銷。所以隨著全球化商業平台的成熟，公司的執行長在尋找全球化策略與改善工作時就應該要更關注如何優化整個企業。 企業開始優化而變成一個以績效為中心的專業化企業，需要將企業功能變成一塊一塊的商業模組，由適當的企業資源提供工作，同時也可以單獨運行，如此才能適應未來隨客戶需求應變要擁有的彈性以及反應能力。 本論文主要係以個案公司為例，探討個案的(1)全球化轉型策略規劃與評估方法說明，(2)及如何運用模組化概念協助企業訂定全球化轉型策略 本研究將著重於文獻與個案的探討，就全球化策略定位、先趨企業運作模式範例、跨國管理制度及組織流程調整等及各項問題廣泛蒐集文獻及研究報告，並加入個案公司冀望轉型成全球化企業所採取的評估方法步驟加以彙整、研析，並對個案公司在變革調整及作業流程改善採取的策略定位提出個人的觀察、經驗及心得，希望能提供給台灣國際企業在全球化規劃時的參考。 在全球化變革中，企業主的決心及主要轉型核心小組將扮演重要角色，在部分的情況下也必須有配套措施及最壞打算以因應部分國家單位反彈時所造成的業務衝擊。 當企業在擬定全球化轉型策略時，除了思考如何擁抱全球顧客及專業委外工作，權利集中及下放的折衝點時，也必須思考相關的配套措施如企業文化變革的管理、組織改造、資訊系統標準化及整合等工作，如此才能讓全球化的轉型工作落實及達成預期成效。

As the business model innovation and IT technology advanced improvement, the world is flatting. The consideration of global integrated strategy and how to response the global trend become the biggest challenge and improving capability area of Taiwan enterprises. The concept of business process re-engineer is still focus on how to integrate the single process chain, and pressure the process efficiency, so it will gain the limited benefit from the improvement. As process optimization takes hold, the deflationary effects of the global connectivity platform can begin to counteract efficiency gains. Paradoxically, falling transaction costs often drive up integration costs. Now, with the maturity of the global connectivity platform, firms are increasingly focusing on the optimization of their enterprises as a whole. When enterprise specialized, firms optimize operations as a networked “component”and focused as performance centers. A new way of thinking about business design into a individual business modules, supported by appropriate resource. Each of these modules serves a unique purpose within the organization but could also operate as a independent entity. In contrast, the enterprises can has the capabilities of efficiency and responsiveness to sense and respond the rapidly changes in the market environment. The case study method is applied in the study to understand (1) the approach and methodology how to assess our case situation and come out the global transformation strategy (2) and how to use “Component ”concept to support the identification and investigation of the whole enterprise optimization plan. Using the real case to represent their challenge and how enterprise case re-act on the market trade. Try to record down the transformation process and ping point the potential risk and the difficulty during the transformation project. Through the way of systematic methodology to form the track of business transform situation and come out some recommendation and lesson learnt for the MNC company.