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  1. NTU Theses and Dissertations Repository
  2. 管理學院
  3. 國際企業學系
請用此 Handle URI 來引用此文件: http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/26315
完整後設資料紀錄
DC 欄位值語言
dc.contributor.advisor莊正民(Chuang Cheng- Min)
dc.contributor.authorKurt Lukasen
dc.contributor.author盧力誠zh_TW
dc.date.accessioned2021-06-08T07:06:05Z-
dc.date.copyright2008-08-08
dc.date.issued2008
dc.date.submitted2008-08-06
dc.identifier.citationBarbu, M., Resch, H., Pruckner, M. (2000): Aspekte der Benetzbar-keit von MDF-Platten.. Holzforschung und Holzverwertung, 52, 63
Barbu Marius, Verfahrenstechnische Optimierung des Material- und Maschineneinsatzes bei der Herstellung von MDF-Leichtplatten. Dissertation an der Universität für Bodenkultur Wien, 1997
Benjamin M. Oviatt, Patricia P. Mc.Dougall, 2005: Defining International Entrepreneurship and Modeling the Speed of Internationalization, Baylor University
Bundesminsterium fuer Landwirtschaft, Forstwirtschaft, Umwelt, 2002: Austria’s Report on the Implementation of the Proposals for Action of the Intergovernmental Panel on Forests (IPF) and the Intergovernmental Forum on Forests (IFF)
Charles W. L. Hill, 2007 - International Business: Competing in the global marketplace
Coviello, N.E. and Munro H.J.1995: Growing the Entrepreneurial Firm: Networking for International Market Development. European Journal of Marketing, 29,7,
Christopher A Bartell and Sumantra Ghoshal, 1986 - Tap your Subsidiaries for Global Reach
Gustavsson Peter, 2003: The Internationalization Process Theories – Uppsala Model & Network Model, Process View on Management - dissertation
Dent, Christopher M., 1999: The European Union and East Asia: An Economic Relationship. London: 1999
Dunning, J.H. 1993: Internationalizing Porter’s Diamond. Management International Review, vol.33, 1993
Eternad, Hamid, 2004: Internationalization of Small and Medium Sized Enterprises: A grounded Theoretical Framework and Overview, Canadian Journal of Administrative Sciences. Mar 2004, Vol. 21
Gerhard MANNSBERGER, 2007, Bundesminsterium fuer Landwirtschaft, Forstwirtschaft, Umwelt und Wassermanagement: OesterreichischerHolzberichtt, 2007
Johanson J and Vahlne, J-E, 1977: The Internationalization Process of the Firm – A model of Knowledge Development and Increasing Foreign Market Commitments, Journal of International Business Studies, Spring/ Summer 1977
Kandelbauer, A., Gronalt, M., Lammer, H., Penker, A., Wuzella, G, Kosteneinsparungen in der Holzindustrie durch Logistikoptimierung, Prozessanalytik und Wissensmanagement. Teil 2: Prozessanalytik und Wissensmanagement. Holztechnologie, 2007
Krugmann Paul, 2007: Does the New Trade Theory Require a new Trade Policy, The World Economy, Vol 15, Issue 4
Michael E. Porter, 1998 - The competitive advantage of nations: with a new introduction
Michael E. Porter, 1990 – Competitive Advantage, creating and sustaining superior performance
Miesenboeck, K.J, 1988: Small Businesses and Exporting: A Literature Review, International Small Business Journal 6 (2)
Oesterreichische Aussenhandelsstelle Taipei Feb.2008 – Aussenwirtschaft Oesterreich Laenderbericht
Organization for Economic Cooperation and Development (OECD), 1997: Globalization and Small and Medium Enterprises. Paris, OECD Publications.
Pankaj Ghemawat, 2001 – Distance still matters: The hard reality of global expansion
Ratnasingam, F. Ioras, 2003: The sustainability of the Asian wooden furniture industry
Schwarzbauer Peter, 2006: Die Oesterreichischen Holzmaerkte, Groessenordnungen, Strukturen, Veraenderungen, Universitaet fuer Bodenklutur,Institut fuer Marketing und Innovation
Schwarzbauer Peter, 2006: Der Holzmarkt in Oesterreich und Europa – Holzbau Kooperation im laendlichen Raum
Taner, Oencu, Civi: The Relationship between International Trade and National Compeitiveness
William G. Luppold, USDA and Matthew S. Bumgardner, Sept. 2006: Two Eras of Globalization and Hardwood Sawtimber Demand
Wirtschaftskammer Oesterreich, 2007: Engineered Wood Products, Austria Export, Nr. 122, Summer 2007
Wirtschaftskammer Oesterreich, 2007: Creative Industries, Austria Export, Nr. 124, Autumn 2007
Wirtschaftskammer Oesterreich, 2007: Agricultural and forestry equipment, Austria Export, Nr. 125, Autumn 2007
Online References
(According to the overwhelming amount of references of Austria’s wood industry related online database, the enlisted references are exemplified.)
Austrian Furniture Industry, 2007: Branchenbericht Bereich Moebel, available at: http://www.moebel.at/default.asp?id=62
Bureau of Foreign Trade, Taiwan, 2008, :Trade Statistics, available at: http://cus93.trade.gov.tw/english/FSCE/FSC0011E.ASP
European Commission, Eurostat, 2008, Industry Trade and Services, available at:
http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1090,30070682,1090_33076576&_dad=portal&_schema=PORTAL
CEI-Bois, Wood in sustainable development – tackle climate change, available at: http://www.cei-bois.org/frameset.html
Council of Agriculture Executive Yuan - Forestry Bureau, The Forest Law/Forest Resources; available at: http://www.forest.gov.tw/ct.asp?xItem=21160&CtNode=1870&mp=3
European Commission, External Trade: Bilateral Trade Relations with Taiwan, available at: http://ec.europa.eu/trade/issues/bilateral/countries/taiwan/index_en.htm
European Panel Federation: Market Information on Particle,- Fiber,- MDF – Boards, available at: http://www.europanels.org/main_mi.html
Holzcluster Salzburg: Holz-Forschungsinstitute in Oesterreich, available at: http://www.holzcluster.at/html/fe/ForschungsInstitute.html
Holzforschung Austria, 2008: Fachberichte, available at: http://www.holzforschung.at/fachbereiche.html
Holzistgenial: Holzeigenschaften und Anwendungsmoeglichkeiten, available at: http://www.proholz.at/holzistgenial/
Kopetz, 2008, Press Release: Europa braucht Biokraftstoffe, available at: http://www.biomasseverband.at/biomasse/?cid=35492
Moebel & Holzbau Cluster (MHC), 2007: Ihre Vorteile als Partner im MHC Cluster, available at: http://www.m-h-c.at/979_DEU_HTML.php
Niemz Peter, 2003: Einsatzmoeglichkeiten von Holzwerkstoffen im Bauwesen, Schweiz.Z. Forstwe. 154. December. Available at: http://www.waldwissen.net/themen/holz_markt/verarbeitung_technologie/wsl_holzwerkstoffe_DE?start=0&
Proholz Austria, 2008: Wald in Zahlen, available at:
http://www.proholz.at/wald_holz/wald_zahlen.htm
Statistik Austria: Trade Statistics – Foreign Trade, available at: http://www.statistik.at/web_en/statistics/foreign_trade/foreign_trade_absolute_data/index.html
Taiwan Ministry of Finance, Directorate General of Customs: Tariff Database Search, available at: http://web.customs.gov.tw/rate/rate/esearch.asp
Taiwan Timber Industries Association, available at: http://timber.industry.org.tw/Default.asp
University for Natural Resources and Applied Life Sciences, Vienna: Research Publications https://forschung.boku.ac.at/fis/suchen.ext_geldgeber_suchergebnis
UNECE- Timber Committee and market analyses (1999 – 2007), available at: http://www.unece.org/trade/timber/WorkArea1.html

Online Platforms of Austrian Wood – Based Panel Firms:
Egger GmbH & Co, Holzwerkstoffe: Die Egger Gruppe, available at: http://www.egger.at/at-deu/egger-at_15895.htm
FunderMax GmbH, Unternehmenspraesentation, available at: http://www.fundermax.at/unternehmenspraesentation.851.htm
Kaindl Holzindustrie KG, Company – Facts & Figures, available at: http://www.kaindl.com/company/company.php?m=7&p=about_us
MDF Hallein GmbH & Co, Die Firma – Entwicklung, available at: http://www.mdf-hallein.at/deutsch/entwicklung.html
dc.identifier.urihttp://tdr.lib.ntu.edu.tw/jspui/handle/123456789/26315-
dc.description.abstract本篇論文藉由現有的國際化理論來定義奧地利人造板產業之關鍵成功因素。在學理上的架構將以競爭優勢做為決定因素,同時在競爭優勢方面更包含關於永續發展的問題與解決辦法。本篇論文從區域集群效應和網路鑲嵌理論出發,接著探討針對國際化所應採取的不同策略,以及國際間的協同合作和國際競爭的模式。接著綜合Uppsala學派的觀點和全球化時代下因距離所造成的種種要素來進行探討。
筆者以台灣廠商的例子為基礎進行研究,研究目的是最終獲得持續性出口的奧地利製人造板。研究方法藉由貿易流量資料分析和個別的電訪之後,結果發現與供應商間維持合作和網路鑲嵌可達到國際化擴張的競爭性利基優勢,而筆者所描述之奧地利製人造板製造商的成功因素也可由Porter的鑽石模型得到應證。
本論文結果發現,即使當輸入至台灣全世界的木材和人造板減少,但奧地利進口的「高科技」人造板數量仍舊持續增加中。
zh_TW
dc.description.abstractThe present paper analyses the available theories of internationalization in order to define the key success factors of the Austrian wood based panel industry.
The theoretical framework encompasses the determinants of competitive advantage, as well as sustainability problems and shifts in competitive advantages. We will mention the effects of clusters and network embeddedness. The next step will lead us to different sets of strategies for going international, the global coordination and patterns of international competition. The Uppsala Model, as well as the different factors of distance in a globalized world will have our attention.
We will conducts this research based on the example of Taiwan, a destination of constant exports of “Made in Austria” wood based panels. The empirical study, based on trade flow analysis and individual telephone interviews, will show that cooperation and network embeddedment with supplier industries give a main competitive edge for national and international expansion and Porter’s Diamond Model reveals the underlying factors for the success of Austria’s wood – based panel producers.
We will find out that, even when global sourcing of wood and wood based panel products to Taiwan decreases, imports of Austria’s “high-tech” - boards are still on the rise.
en
dc.description.provenanceMade available in DSpace on 2021-06-08T07:06:05Z (GMT). No. of bitstreams: 1
ntu-97-R95724090-1.pdf: 1498387 bytes, checksum: 2c4625e3f623f1ab3b81902f2fbd26a0 (MD5)
Previous issue date: 2008
en
dc.description.tableofcontentsAbstract……………5
Table of Contents……………8
List of Charts……………13
List of Tables……………15
List of Figures……………16
Abbreviations……………17
Chapter I Introduction……………19
1.1. The Austrian Forestry Management……………21
1.1.1. A Trend - Setter in Policy Measures……………22
1.1.2. Supportive and Impeding Factors for a Sustainable Forest Management Policy……………23
1.1.3. Implementations for Improving Sustainable Forest Management……………24
1.1.4 Certification of Austrian Forests and Wood……………24
1.1.5. Ecological Perspective of Wood……………25
1.1.6. Ownership……………26
1.2. The Austrian Wood Industry……………27
1.2.1. Wood Production……………27
1.2.2. Foreign Trade……………30
1.2.3. Wood Industry Structure……………32
1.2.3.a Sawmill Industry……………33
1.2.3.b Construction Industry……………34
1.2.3.c Furniture Industry……………35
1.2.3.d Board Industry – Wood Based Panels……………36
1.2.3.d 1. Why Using Wood Based Panels……………36
1.2.3.d 2. How are these Panels made……………37
1.2.3.d 3. The Market and its Products……………37
1.2.3.e Ski Industry……………43
1.2.3.f Mixed Industries……………43
1.2.3.g Paper and Pulp Industry……………43
1.2.4. The Emancipation of Wood in Different Industry Segments……………43
1.2.5. Why to go for Wood as Material of Preference……………44
1.2.6. Austrian Wood Research……………45
1.2.6.a Advantages of Wood Plastic Composites……………46
1.3. Natural Resources, the new Challenges to Globalization……………47
1.4. Taiwan’s Forest and Wood Industry……………48
1.4.1. Cultural Tendencies……………50
1.5 Bilateral Trading Austria and Taiwan……………51
Chapter II Internationalization Theories……………62
The Competitive Advantage of Firms in Global Industries……………62
2.1. Determinants of National Competitive Advantage –
Porter’s Diamond……………62
2.1.a. Points of Criticism (Dunning, Rugman & D’Cruz and
Krugman)……………65
Foundations
2.2. The National Embeddedness……………66
2.2.1. Back to the Roots……………66
2.2.2 The Impact of National Circumstances……………67
2.2.3 Productivity, the Mother of Success……………68
2.2.4. Types of Competitive Advantages……………68
2.2.5. Where do Competitive Advantages come from……………69
2.2.6. More Thoughts: Comparative Advantage……………70
2.2.7. Related Thought of Vernon’s Product Life – Cycle
Theory……………70
2.2.8. The Value Chain Theory……………70
2.2.8.a Interdependencies through Linkages……………71
2.2.9..Domestic Rivalry……………71
2.2.10. The Five Competitive Forces that Determine Industry Competition……………72
2.2.11..Causes for Shifts of Competitive Advantage………………72
2.2.12.Why is it Hard to Act Sustainable Competitive……………73
2.2.13. Clusters, another Organizational Form……………74
2.2.13.a Advantages of Clusters……………75
2.3. The International Embeddedness……………75
2.3.1. Strategies of Going International……………75
2.3.2 Motives for Going International……………78
2.3.3.The Uppsala Model (Johanson & Wiedersheim)……… ……79
2.3.3.a Dynamic Model (Johanson & Vahlne)………………80
2.3.4. Variations in International Strategies……………82
2.3.5. Global Coordination……………84
2.3.6. Patterns of International Competition……………85
2.3.7. Drivers for Internationalization……………87
2.3.8. Globalization Strategies for Small and Medium
Sized Firms……………87
2.3.9. Global Strategy……………88
2.3.10.Countries, the Global Platforms……………88
2.3.11.Why does severe Local Competition benefit International Success……………88
2.3.12. Strategic Implications of Globalization……………89
2.3.13. Outlook for Global Strategy……………89
2.3.14 Dimensions of Distance in the Process of Expansion……………89
2.3.15. The Organizational Challenge of Managing Globa
Operations……………92
Chapter III Empirical Study
3.1. Process……………94
3.1.1. Decision Factors……………95
3.2. Results……………100
3.2.1 Practical Application of Porter’s Diamond to the Case of Austria’s Wood – Based Panel Industry……………101
3.2.1. a No cluster, but network embeddedness!!……………105
3.2.2 Low Profile and Competitive Forces……………107
3.2.3. Differentiation from Competitors……………108
3.2.4. Impact of Austria’s Domestic Rivalry……………108
3.2.5. The Value Chain Theory in board industry……………109
3.2.6. Causes of Shifts of Competitive Advantages……………110
3.2.7. Innovative Pressures ……………110
3.2.8 Strategies of Going International……………111
3.2.9. Drivers for Internationalization……………112
3.2.10 Strategies for Small and Medium Sized Firms……………113
3.2.11. Distance in the Process of Expansion……………113
3.2.12 The impact of the Uppsala Model……………114
Chapter IV Conclusion
4.1. A Short Recall of Underlying Aspects……………115
4.2 Correlation between Theory and Study……………125
4.3 Where to go from here……………131
Appendix
5.1 Examples of wood research institutes in Austria……………133
5.2. SWOT Analysis of Austrian Forest, - and Wood Industry……………136
Bibliography……………139
dc.language.isoen
dc.subject奧地利人造板產業zh_TW
dc.subjectwood - based panelsen
dc.subjectAustrian Wood Industryen
dc.title奧地利人造板產業國際競爭力之研究─應用於臺灣人造板產業zh_TW
dc.titleThe International Competitiveness of the
Austrian Wood -Based Panel Industry
With Regard to Taiwan
en
dc.typeThesis
dc.date.schoolyear97-2
dc.description.degree碩士
dc.contributor.oralexamcommittee莊正民(Chuang Cheng- Min),黃國?
dc.subject.keyword奧地利人造板產業,zh_TW
dc.subject.keywordwood - based panels,Austrian Wood Industry,en
dc.relation.page144
dc.rights.note未授權
dc.date.accepted2008-08-06
dc.contributor.author-college管理學院zh_TW
dc.contributor.author-dept國際企業學研究所zh_TW
顯示於系所單位:國際企業學系

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