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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 湯明哲 | |
| dc.contributor.author | Pei-Yu Lee | en |
| dc.contributor.author | 李珮瑜 | zh_TW |
| dc.date.accessioned | 2021-06-08T06:56:41Z | - |
| dc.date.copyright | 2009-07-29 | |
| dc.date.issued | 2009 | |
| dc.date.submitted | 2009-07-23 | |
| dc.identifier.citation | Achbar, M., J. Abbott and J. Bakan: 2004, The Corporation, FILM. (Metrodome Distribution, London).
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25890 | - |
| dc.description.abstract | Corporate Social Responsibility (CSR) has gained global awareness and interest among scholars and corporations since mid 1900s; and yet, the principles and the scope of CSR still under ongoing substantial transformation. Corporate Social Entrepreneurship (CSE) is the latest term that has been exploiting in recent CSR literature. The social obligation for corporations to make impacts on social issues has reinforced the necessity of CSR practice. The motivation of such practice has evolved from fulfilling ethical concisions to maximize profits and till today’s blend value of previous two drives. This paper explores the evolution of CSR in three eras, and examines two successful companies in the practice of CSE; Starbucks Coffee Company and Bill & Melinda Gates Foundation; and seeks to understand how CSR developed into an innovative niche for sustainability. Furthermore, the paper discusses the key elements in CSE that are significant in transforming the way a company operates by case analysis, and proposes the future opportunity. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T06:56:41Z (GMT). No. of bitstreams: 1 ntu-98-R96749012-1.pdf: 839157 bytes, checksum: 15f2e94433da7800d1e4c24e363902c2 (MD5) Previous issue date: 2009 | en |
| dc.description.tableofcontents | Thesis Oral Defense Committee Certification ……… ii
Abstract …………………………………………………… iii Table of Contents ……………… ……………………… iv List of Tables…………………………………………… v List of Figures…………………………………………… vi I.Introduction ………………………………………………… 1 II.Evolution of Corporate Social Responsibility ……… 6 A.Prelude: CSR Prior to 1950 B.The Classical Era of 1950s: Howard Bowen C.The Modern Era of 1970s: Milton Friedman D.The SOX Era of 2009: James Austin E.Type of CSR Activities III.Methodology ………………………………………………… 29 IV.The Practice of Corporate Social Entrepreneurship… 32 A.Case Study on Starbucks Coffee Company B.Case Study on Bill & Melinda Gates Foundation V.Conclusion …………………………………………………… 53 A.Discussion B.Limitations C.Future Opportunities VI.References ………………………………………………… 61 | |
| dc.language.iso | en | |
| dc.title | 企業社會責任進化論 | zh_TW |
| dc.title | The Evolution of Corporate Social Responsibilty | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 97-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 吳學良,欒錦榮 | |
| dc.subject.keyword | 企業社會責任, | zh_TW |
| dc.subject.keyword | Corporate Social Responsibility (CSR),Corporate Social Entrepreneurship (CSE), | en |
| dc.relation.page | 63 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2009-07-23 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
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