以價值網分析國際航空貨運快遞產業之資訊策略-以台灣地區航空貨運公司為例

Abstract

過去20年全球經濟快速改變，全球運籌管理的經營模式，利用全球分工方式，達到全球化、數位化與快速化，才能面對日益競爭的商業環境。本研究主要探討國際航空貨運戶對戶服務，針對國際快遞公司與本國航空貨運承攬業者，針對航空貨運戶對戶服務之經營策略與資訊科技運用，就”價值網” (Value Nets) 的架構進行分析。就本國航空貨運承攬業者未來希望在航空貨運戶對戶(Door-to-Door)服務的業務擴充加以建議。不但提高客戶滿意度，也可以提高競爭優勢。

During past 20 years, world-wide economics was changed dramatically. Enterprises faced the challenge how to globalize, digitize and fasten the processes. How to fully utilize the world-wide expertise and advantage is key topic in Global Logistics Management operation. The study explores Air Cargo industry and compares a global air express company and a local forwarder company in door-to-door service area. The study based on Value Nets to analyze the business strategy and how to apply in IT strategy. For a local forwarder to expand international air cargo door-to-door service, the study provides practical suggestion in business strategy and IT Strategy. The local forwarder could improve customer satisfaction and provide better competitive advantage.