請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25663完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 洪茂蔚教授(Mao-Wei Hung) | |
| dc.contributor.author | Chieh Sun | en |
| dc.contributor.author | 孫婕 | zh_TW |
| dc.date.accessioned | 2021-06-08T06:23:39Z | - |
| dc.date.copyright | 2011-08-24 | |
| dc.date.issued | 2011 | |
| dc.date.submitted | 2011-08-03 | |
| dc.identifier.citation | Reference
Journals/Articles/Publications: 1. Bass, Hans. (1999)”Export Dynamics in Taiwan and China 1950s-2000: A Schumpeterian Approach” Institute for World Economics and International Management 2. Bergen, Mark., Dutta Shantanu., Walker Orville., (1992)”Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories” Journal of Marketing. Vol 56. 1-24. 3. Eisenhardt, M. Kathleen.(1989) “Agency Theory: An Assessment and Review” Academy of Management Review. Vol 14. Issue 1. 57-74. 4. E Stats. (2009)” E-Commerce 2009” (2011) U.S. Consensus Bureau 5. Hung, Min-Li. Chin, Pao-Lin. (2011) “An AHP Study of Survival Factors For Small-Medium Sized Multinational Firms in Taiwan” African Journal of Business in Taiwan. Vol 5. PP 2093-2104 6. Industrial Development Bureau: Ministry of Economic Affairs. (2010) “2010 Industrial Development in Taiwan.” TW: Ministry of Economic Affairs 7. Porter, E. Michael. (2000) “ Industry Transformation” Boston, MA : Harvard Business School. 8. Rouse, William . (2005) “A Theory of Enterprise Transformation” Atlanta, GA: Tennenbaum Institute 9. Tzeng, Peter (2009). “The Lost Paradigm: Taiwan’s SME sector”, Archive of American Chamber of Commerce in Taiwan. Vol . 49, No.9 10. MOEA. White Paper on Small and Medium Enterprises in Taiwan (2010). Small and Medium Enterprise Administration, Ministry of Economic Affairs 11. MOEA. White Paper on Small and Medium Enterprises in Taiwan (2010). Small and Medium Enterprise Administration, Ministry of Economic Affairs 12. Zahra, Shaker., Sapienza Harry., Davidsson Per., (2006). “Entrepreneurship and Dynamic Capabilities : A Review, Model and Research Agenda” Journal of Management Studies. Vol 43. 4 Online Articles 13. A Survey of Taiwan: An Army of Ants. (n.d) Retrieved July 4th 2011 from http://www.economist.com/node/174761 14. Business This Week. (n.d) Retrieved July 4th, 2011 from http://www.economist.com/node/18837001 15. China’s Labour Market: The Next China. (n.d) Retrieved November, 28th 2010 from http://www.economist.com/node/16693397 16. In Search of Growth (n.d) Retrieved June 2nd ,2011 from http://www.economist.com/blogs/dailychart/2011/05/world_gdp 17. Taiwan SME Confidence Index Lowest in Asia. (n.d) Retrieved March 5th 2011 from https://www.chinapost.com.tw/business/company-focus/2011/02/11/290735/Taiwan-SME.htm 18. The End of Cheap Goods. (n.d) Retrieved July 1st, 2011 from http://www.economist.com/node/18805862 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25663 | - |
| dc.description.abstract | Abstract
The phrase “Made In Taiwan” has been stamped on numerous products over significant period of time, and because of Taiwan’s success in manufacturing the Taiwan enterprises earned the reputation of quality decency along with reasonable price in the world. Taiwan’s economy is largely constituted of Small to Medium sized enterprises which exhibit the forte of flexibility. The SMEs’ advantage in size enables them to adjust efficiently to changes in the industry. Through performing the case study on Taiwan Auto International CO., LTD, a SME dedicated in Auto Parts export, analysis of feasible routes of transformation is analyzed under the consideration of the macro environment, industry environment, and its internal environment. The suggested steps to be taken are discussed in term of the theory of transformation along with discussion of the current internal problem analyzed in agency theory. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T06:23:39Z (GMT). No. of bitstreams: 1 ntu-100-R97749012-1.pdf: 3373826 bytes, checksum: e2732a178b7aece5a48b5c649f732476 (MD5) Previous issue date: 2011 | en |
| dc.description.tableofcontents | Table of Contents
Chapter 1 Introduction 1 1.1 Research Background 1 1.2 Research Objective and Questions 2 1.3 Research Flow 2 Chapter 2 Literature Review 4 2.1 Dynamic Capabilities 4 2.2 Theory of Enterprise Transformation 6 2.3 Agency Theory 9 Chapter 3 Research Methodology 12 3.1 Research Framework 12 3.2 Data Collection 13 Chapter 4 Case Discussion 14 4.1 The Macro Environment 14 4.2 Industry Environment 17 4.2.1 The Emergence of B2B Platforms: Decreasing Demand for Trading Companies 17 4.2.2 Increasing Competition from China 21 4.3 Internal Environment 25 4.3.1 Company profile 26 4.3.2 Business strategy 27 4.3.3 TA’s Philosophy 29 4.3.4 Collaboration between Taiwan Head Quarter and Ningbo Branch 30 4.3.5 Low Efficiency of Taiwan Headquarter 32 4.3.6 Low Competitiveness of TA China Branch 33 5.1 Transformations 37 5.2 Change of Focus: TA as Service Provider 38 5.2.1Third Party Inspection Service 38 5.2.2 Supply Chain Management 41 5.3 Implementation on Transformation- Management Style Transformation 42 5.3.1 Reformation of Taiwan Head Office 43 5.3.2 Reformation of China Branch 45 5.4. Implementation on Transformation- Digitalized Operations 51 5.5 Future Option 53 5.5.1 Branding for Total Solution 53 Chapter 6 Conclusions 55 6.1 Limitation 55 6.2 Suggestions 55 Reference 58 Appendix TA’s AA Score Approval From Customer 60 | |
| dc.language.iso | en | |
| dc.title | 台灣中小企業之轉型: 澳拓國際個案探討 | zh_TW |
| dc.title | Transformation of Taiwan’s Small and Medium Sized Enterprises: A Case Study on Taiwan Auto International CO., LTD. | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 99-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 吳學良教授,陳忠仁教授,盧秋玲教授,王之彥教授 | |
| dc.subject.keyword | 中小企業,轉型, | zh_TW |
| dc.subject.keyword | SME,Enterprise Transformation,Dynamic Capabilities,Auto Parts,Agency Theory, | en |
| dc.relation.page | 61 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2011-08-03 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-100-1.pdf 未授權公開取用 | 3.29 MB | Adobe PDF |
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