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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 張重昭(Chung-Chau Chang) | |
| dc.contributor.author | Yen-Ling Chen | en |
| dc.contributor.author | 陳彥霖 | zh_TW |
| dc.date.accessioned | 2021-06-08T06:10:05Z | - |
| dc.date.copyright | 2007-07-16 | |
| dc.date.issued | 2007 | |
| dc.date.submitted | 2007-07-11 | |
| dc.identifier.citation | REFERENCE
Chernev, A. (2004), “Goal Orientation and Consumer Preference for Status Quo”, Journal of Consumer Research, 31 (December), 557-65 Chernev, Alexander (2004), “Extremeness Aversion and Attribute-Balance Effects in Choice”, Journal of Consumer Research, Sep2004, Vol. 31 Issue 2, p249-263 Crowe, E., & Higgins, E. T. (1997), “Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision Making”, Organizational Behavior and Human Decision Processes, 69 (February), 117-32. Higgins, E. T. (1997), “Beyond Pleasure and Pain”, American Psychologist, 52 (December), 1280-1300 Jain, Shailendra Pratap, Nidhi Agrawal, and Durairaj Maheswaran (2006), “When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames”, Journal of Consumer Research, Vol. 33(1), 91-98 Keller, Punam A. (2006), “Regulatory Focus and Efficacy of Health Messages”, Journal of Consumer Research, Vol. 33(1), 109-114 Kim, Yeung-Jo (2006), “The Role of Regulatory Focus in Message Framing in Antismoking Advertisements for Adolescents”, Journal of Advertising, Vol.35(1), 143-151 Klemperer, Paul (1987), “Markets with Consumer Switching Costs”, Quarterly Journal of Economics, 102 (May), 375–394 Mukherjee, Ashesh (2001), “The Effect of Novel Attributes on Product Evaluation”, Journal of Consumer Research, Dec2001, Vol. 28 Issue 3, p462 Okada, Erica Mina. (2001), “Trade-ins, Mental Accounting, and Product Replacement Decisions”, Journal of Consumer Research, Mar2001, Vol. 27 Issue 4, p433 Okada, Erica Mina. (2006), “Upgrades and New Purchases”, Journal of Marketing; Oct2006, Vol. 70 Issue 4, p92-102 Shugan, Steven (1980), “The Cost of Thinking,” Journal of Consumer Research, 7 (September), 99–111. Simonson, Itamar (1989), “Choice Based on Reasons: The Case of Attraction and Compromise Effects”, Journal of Consumer Research, Sep89, Vol. 16 Issue 2, p158, 17p Simonson, Itamar, Tversky, Amos (1992), “Choice in context: Tradeoff contrast and extremeness aversion”, Journal of Marketing Research (JMR), Aug92, Vol. 29 Issue 3, p281, 15p Tamar Avnet & E. Tory Higgins (2006), “How Regulatory Fit Affects Value in Consumer Choices and Opinions”, Journal of Marketing Research, Feb2006, Vol. 43 Issue 1, p1-10 Yeo, J., & Park, J. (2006), “Effects of Parent-Extension Similarity and Self Regulatory Focus on Evaluations of Brand Extensions”, Journal of Consumer Psychology, 16(3), 272-282 Zhou, R., & Pham, M. T. (2004), “Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers’ Investment Goals”, Journal of Consumer Research, 31 (June), 125-35 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25351 | - |
| dc.description.abstract | 本研究旨在探討標導向焦點對於消費者升級產品評價影響。基於「調節焦點概念」的興起與「產品升級」的重要性日益提升，本研究將結合此兩項主題，探討當不同焦點特徵的消費者遇上不同類型的產品升級時，會對消費者的觀感和評估，產生什麼樣的不同影響。本研究之研究目的如下：
一、 探討消費者不同的「調節焦點」，對評估不同「產品升級」類型所造成的影響。 二、 探討不同「調節焦點」的產品其合適的「產品升級」方案。 本研究第一部份將探討消費者不同的「調節焦點」與不同的「產品升級」類型對消費者所產生的影響，即研究生產者面對不同的「調節焦點」消費者，應該提供何種適合的產品升級方針；而本研究的第二部份將改為探討不同「目標導向」的產品，其本身將適合何種類型的升級方式。 而研究最後發現結論為： 一、 無論是「促進焦點」或是「預防焦點」的消費者，皆偏好於「一般性升級」。 二、 「促進焦點」消費者偏好「非線性升級」，而「預防焦點」消費者偏好「線性升級」。 三、 具有「促進焦點」特性的產品較適合採取「非線性升級」，而具有「預防焦點」特性的產品則較適合採取「線性升級」。 | zh_TW |
| dc.description.abstract | The main goal of this study was to find out the effect of self-regulatory focus on evalution of product upgrade. With the rising of the concept of “self-regulatory focus” and the increasingly importance of “upgrades”, this study combined these two topic to discuss the effects of the consumers’ views and evaluations when consumers with the different types of regulatory focus confront the different ways of product upgrades. The main goals of this research were as follows:
1. Discuss how the consumers with different type of “regulatory focus” make different evaluations on different ways of “product upgrades”. 2. Discuss what kinds of “upgrade project” will fit the products with different “regulatory focus goal orientation”. In the first part of this research, this paper will discuss the effect of the consumers with different type of regulatory focus when they meet the different ways of product upgrades. In the second part of this research, this paper will reserve the viewpoint to the product and try to find out what kinds of the upgrade projects will fit the products with different “regulatory focus goal orientation” themselves. The conclusions of this study are as follows: 1. whether the consumers with “promotion focus” or “prevention focus”, they preferred “general enhancement”. 2. the consumers with “promotion focus” prefer to “nonalignable enhancement” over “alignable enhancement” and the consumers with “prevention focus” prefer to “alignable enhancement” over “nonalignable enhancement”. 3. It is the better way to upgrade products with the properties of “promotion focus” by “nonalignable enhancement” and “prevention focus” by “alignable enhancement”. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T06:10:05Z (GMT). No. of bitstreams: 1 ntu-96-R94741032-1.pdf: 555863 bytes, checksum: dd6f1d295c8cbb67ed03c64a28db6911 (MD5) Previous issue date: 2007 | en |
| dc.description.tableofcontents | TABLE OF CONTENTS
ABSTRACT………………………………………………………………….. II TABLE OF CONTENTS……………………………………………….… V LIST OF FIGURES AND TABLES…………………………………. VII CHAPTER1 INTRODUCTION……………………………………… 1 CHAPTER2 LITERATURE REVIEW 2-1 Regulatory Focus Theory………………………………………………… 3 2-2 Consequence of Regulatory Focus System………………………………. 4 2-3 Effect of self-regulatory focus fits……………………………………….. 5 2-4 Regulatory Focus on Products…………………………………………… 6 2-5 Upgrades and New Purchase…………………………………………….. 7 2-6 Upgrades of general and focus enhancement……………………………. 9 2-7 Upgrades of nonalignable and alignable enhancement………………….. 10 2-8 Compromise Effect, Extremeness Aversion and Attribute-Balance Effect 11 CHAPTER3 RESEARCH HYPOTHESES 3-1 Hypotheses………………………………………………...……………... 13 3-2 Pre-test…………………………………………………………………….. 20 CHAPTER4 EXPERIMENTS 4-2 Experiment 1……………………………………………………………… 22 4-3 Experiment 1……………………………………………………………… 29 4-4 Experiment 1……………………………………………………………… 35 CHAPTER5 GENERAL DISCUSSION AND FUTURE RESEARCH 5-1 Conclusion…………………………………………………..……………... 39 5-2 Discussion………………………………………………………................. 40 5-3 Future Research…………………………………………………………… 42 REFERENCES………………………………………………………………. 45 APPENDIX……………………………………………………………………. 47 LIST OF FIGURES AND TABLES FIGURE Figure 1 Focus Enhancement…………………………………………………… … 9 Figure 2 Hypothesis 1……………………………………………………………… 14 Figure 3 Hypothesis 2……………………………………………………………… 15 Figure 4 Hypothesis 3……………………………………………………………… 18 Figure 5 The Design of General Enhancement and Focus Enhancement…………. 24 Figure 6 The Design of Alignable Enhancement and Nonalignable Enhancement.. 31 Figure 7 The Design of Experiment 3……………………………………………... 36 Figure 8 The Recent Sales of DS and PSP………………………………………… 43 Figure 9 The Recent Sales of XBOX360, Wii and PS3…………………………… 44 TABLE Table 1 The Effect of Self-regulatory Focus Fits………………….……………… 6 Table 2 The Result of Experiment 1……………………………………………… 25 Table 3 The Result of Experiment 2……………………………………………… 32 Table 4 The Result of Experiment 3……………………………………………….37 | |
| dc.language.iso | en | |
| dc.subject | 調節焦點 | zh_TW |
| dc.subject | 非線性升級 | zh_TW |
| dc.subject | 線性升級 | zh_TW |
| dc.subject | 一般性升級 | zh_TW |
| dc.subject | 集中性升級 | zh_TW |
| dc.subject | 產品升級 | zh_TW |
| dc.subject | 預防焦點 | zh_TW |
| dc.subject | 促進焦點 | zh_TW |
| dc.subject | nonalignable enhancement | en |
| dc.subject | promtion focus | en |
| dc.subject | prevention focus | en |
| dc.subject | upgrades | en |
| dc.subject | general enhancement | en |
| dc.subject | focus enhancment | en |
| dc.subject | Self-regulartory focus | en |
| dc.subject | alignable enhancement | en |
| dc.title | 調節焦點對消費者產品升級評估的影響 | zh_TW |
| dc.title | Effect of Self-Regulatory Focus on Evaluation of Product Upgrades | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 95-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 黃恆獎(Heng-chiang Huang),練乃華(Nai-Hwa Lien) | |
| dc.subject.keyword | 調節焦點,促進焦點,預防焦點,產品升級,集中性升級,一般性升級,線性升級,非線性升級, | zh_TW |
| dc.subject.keyword | Self-regulartory focus,promtion focus,prevention focus,upgrades,general enhancement,focus enhancment,alignable enhancement,nonalignable enhancement, | en |
| dc.relation.page | 78 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2007-07-11 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
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