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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳厚銘 | |
| dc.contributor.author | Pei-Luen Guo | en |
| dc.contributor.author | 郭沛倫 | zh_TW |
| dc.date.accessioned | 2021-06-08T06:10:03Z | - |
| dc.date.copyright | 2007-07-20 | |
| dc.date.issued | 2007 | |
| dc.date.submitted | 2007-07-11 | |
| dc.identifier.citation | 中文部份
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(1967), “The Major Dimensions of Perceived Risk,” in Cox, Risk-Taking and Information-Handling in Consumer Behavior, Boston: Harvard University Press, pp.82-108. 6. Dowling, R. and Stalin, R. (1994), “A Model of Perceived Risk and Intended Risk-Handling Activity,” Journal of Consumer Research, Vol.21, No.6, pp.110-134. 7. Forker, Laura B. (1991), “Quality: American, Japanese, and Soviet perspectives,” Academy of Management Executive, Vol. 5, No. 4, pp. 63-74. 8. Garretson, Judith A. and Kenneth E. Clow (1999), “The Influence of Coupon Face Value on Service Quality Expectation, Risk Perceptions and Purchase Intentions in The Dental Industry,” The Journal of Service Marketing, Vol. 13, No.1, pp.59-70. 9. Ghadir, H. (1990), The Jordanian Consumers’ Perceptions of Quality, Price, and Risk of Foreign vs. Domestic Products: Empirical Investigation, PhD thesis, University of Sheffield, Sheffield. 10. Grewal, Dhruv, R. Krishnan, Julie Baker and Norm Borin (1998), ”The Effect of Store Name, Brand Name and Price Discounts on Consumers Evaluations and Purchase Intentions,” Journal of retailing, Vol. 74, No. 3, Fall, pp.331-352. 11. Han, C. Min(1989), “Country Image: Halo or Summary Construct?”, Journal of Marketing Research, Vol.26, No.2, pp.224 12. Hampton, G.M. (1977), “Perceived risk in buying products made abroad by American firms,” Buylor Business Studies, October pp. 53-64. 13. Hampden-Turner, C. & Trompenaars, A.(1993), “The Seven Culture of Capitalism: Value System For Creating Wealth In The United States, Japan, Germany, France, Britain, Sweden, And The Netherlands”, Journal of International Business Studies, 8(2), pp.85-102 14. Hofstede, G.(1980), Culture’s Consequences: International Differences In Work-Related Values, London, Sage. 15. Hofstede, G.(1998), “Attitudes, Values and Organizational Culture: Disentangling The Concepts”, Organizational Studies. 19(3), pp.477-492 16. 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Analysis, Planning, Implementation, and Control, 9thed., Prentic Hall. 23. Monroe, Kent B. (1973), “Buyer’s subjective perceptions of price,” Journal of Marketing Research, Vol. 10, February, pp.70-80. 24. Nes, E.B. (1981), “Consumer perceptions of product risk and quality for goods manufactured in developing vs. industrialised nations,” PhD dissertation, the University of Wisconsin, Madison. 25. Olson, Jerry C. (1977), “Price as an information cue: Effect in product evaluations,” in Consumer and Industrial Buying Behavior, Arch G. Woodside, Jagdish N. Sheth, and Peter D. Bennet, eds., New York, NY:North Holland, pp.267-286. 26. Rao, Akshay R. and Kent B. Monroe (1989), “The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review,” Journal of Marketing Research, Vol. 26, August, pp.351-357. 27. Roselius, T. (1971), “Consumer Ranking of Risk Reduction Methods,” Journal of Marketing, Vol.35, pp.56-61. 28. Stone, R. N. & Gronhaug, Kjell. “Perceived risk: Futher Considerations for the Marketing Discipline,” European Journal of Marketing, Vol.27, 1993, pp.39-50. 29. Trompenaars, Fons & Hampden-Turner, C. (2003), Riding The Waves of Cultures: Understanding Cultural Diversity In Global Business (2nd ed.), New York: McGraw-Hill. 30. Zeithaml, Valarie A. (1981), “How Consumer Evaluation Processes Differ Between Goods and Services,” in Marketing of Services, eds., J. H. Donnelly and W.R. George, Chicago: American Marketing Association, pp.186-190. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25350 | - |
| dc.description.abstract | 從資訊理論角度而言，一個產品可以被視為一連串的資訊提示。在這樣的情形下，來源國（Country-of-Origin,COO）也成為消費者藉以評價產品的外生資訊線索之一，在許多相關的實證觀察及實驗指出，來源國對產品的品質認知上有舉足輕重的影響，它會在許多情況下影響產品評價。
然而，過去在來源國相關的研究中，大部份都著重在探討比較不同來源國在各消費國所獲得的評價差異，較少研究“國家文化”及“品牌相關因素”是否會造成來源國效果的強弱變化。因此，國家文化及品牌相關因素對來源國效果的影響為何，即為本研究之主要研究動機。 本研究採用簡單隨機抽樣法，分別以台灣大學的本國籍及外國籍學生為研究對象，進行抽樣調查，以行動電話為研究範圍，探討個人主義、不確定性避免、知覺品質、品牌態度及知覺風險五項變數，對來源國效果的影響，研究結果顯示： 1. 在高度個人主義的國家中來源國效果在購買行為上的影響會較小 2. 在文化為高度不確定性避免的國家，來源國效果在購買行為上的影響會較大 3. 當調查品牌被受訪者認知為高品質時，來源國效果會較強 4. 當受訪者對調查品牌有正向品牌態度時，來源國效果會較強 5. 當調查品牌被受訪者認知為低風險時，來源國效果會較強 | zh_TW |
| dc.description.abstract | The Influence of Country Culture and Brand Factors on Country of Origin Effect-Using Mobile Phone for Example
Name of Institute：Department of International Business, National Taiwan University Graduate Date：June, 2007 Degree Conferred：Master Name of Student：Pei-Luen, Guo Advisor：Ho-Min, Chen Abstract： From information theory prospect, a product can be seen as a series of information cue. In this situation, country of origin (COO) can be also an extrinsic information cue for consumers to evaluate products. Among many relevant empirical observation and examination, COO can significantly affect quality perception and evaluation on products under many circumstances. However, most of the past research focus on finding the evaluation variation for different COO, only very few of them focus on the relationship between COO effect, country culture and brand factor. Therefore, finding out how country culture and brand factors influence COO effect is the primary motivation of this study. This study uses simply random sampling method. The samplings consist of local and foreigner student in National Taiwan University. Then examine the influence of Individualism, Uncertainty Avoidance, Perceived Quality, Brand Attitude and Perceived Risk on COO effect. The result of this study shows: 1. COO effect is weaker in countries which are high individualism 2. COO effect is stronger in countries which are high uncertainty avoidance 3. COO effect is stronger when the investigated brand is perceived as high quality 4. COO effect is stronger when consumers have positive brand attitude 5. COO effect is stronger when the investigated brand is perceived as low risk | en |
| dc.description.provenance | Made available in DSpace on 2021-06-08T06:10:03Z (GMT). No. of bitstreams: 1 ntu-96-R94724055-1.pdf: 488291 bytes, checksum: b0153b8128ed806e169e6fe81cc87835 (MD5) Previous issue date: 2007 | en |
| dc.description.tableofcontents | 目錄
第壹章 緒論 1 第一節 研究動機 1 第二節 研究目的 2 第三節 研究流程 4 第貳章 文獻探討 5 第一節 來源國效果 5 第二節 國家文化 11 第三節 知覺品質 17 第四節 知覺風險 22 第參章 研究方法 25 第一節 研究架構 25 第二節 研究假說 26 第三節 實證變數的構面與衡量 31 第四節 資料分析方法 40 第肆章 資料分析與建議 41 第一節 樣本結構－敍述性統計分析 41 第二節 因素分析 45 第三節 線性複迴歸分析 48 第伍章 研究結論 57 第一節 研究發現 57 第二節 研究結論與管理意涵 59 第三節 研究限制 63 參考文獻 64 中文部份 64 英文部份 65 附錄一：中文正式問卷 69 附錄二：英文正式問卷 73 | |
| dc.language.iso | zh-TW | |
| dc.subject | 品牌態度 | zh_TW |
| dc.subject | 國家文化 | zh_TW |
| dc.subject | 來源國效果 | zh_TW |
| dc.subject | 知覺風險 | zh_TW |
| dc.subject | 知覺品質 | zh_TW |
| dc.subject | Mobile Phone | en |
| dc.subject | Country of Origin effect | en |
| dc.subject | Country Culture | en |
| dc.subject | Perceived Quality | en |
| dc.subject | Brand Attitude | en |
| dc.subject | Perceived Risk | en |
| dc.title | 國家文化及品牌相關因素對來源國效果之影響－以手機爲例 | zh_TW |
| dc.title | The Influence of Country Culture and Brand Factors on the Country of Origin Effect-The Case Study of Mobile Phones | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 95-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 任立中,劉祥熹 | |
| dc.subject.keyword | 來源國效果,國家文化,知覺品質,品牌態度,知覺風險, | zh_TW |
| dc.subject.keyword | Country of Origin effect,Country Culture,Perceived Quality,Brand Attitude,Perceived Risk,Mobile Phone, | en |
| dc.relation.page | 76 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2007-07-11 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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