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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
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dc.contributor.advisor | 陳鴻基(Hon-Gee Chen) | |
dc.contributor.author | Kuan-Lin Huang | en |
dc.contributor.author | 黃冠霖 | zh_TW |
dc.date.accessioned | 2021-06-08T06:05:17Z | - |
dc.date.copyright | 2011-08-08 | |
dc.date.issued | 2011 | |
dc.date.submitted | 2011-08-05 | |
dc.identifier.citation | 中文文獻
1. 王順靜,產業變革、技術創新與企業經營績效-台灣觸控面板廠商個案財務五力分析,國立台北大學企業管理學系碩士論文,民國97年6月。 2. 王志方,觸控面板的技術原理及市場概況,台灣工業銀行,民國91年。 3. 朱崇玄,台灣電容式觸控面板產業之策略分析,國立交通大學高階主管 管理學程碩士班碩士論文,民國98年。 4. 林苑晴,觸控面板的新視野,機電整合雜誌73期9月號,民國93年。 5. 拓墣產業研究所,一觸即發的觸控面板產業,拓墣產業出版社,民國96年。 6. 拓墣產業研究所,觸控面板市場規模預測,拓墣產業出版社,民國99年。 7. 翁永全,觸控面板躍升電子零件主角,民國90年。 8. 葉仰哲,觸控面板(下)-原理與技術,工研院IEK中心化學與材料研究組,民國89年。 9. 葉仰哲,觸控面板(上)-原理與技術,工研院IEK中心化學與材料研究組,民國89年。 英文文獻 1. Demeyer, K.(2003), Manufacturing strategy and competitiveness, International Journal of Production Economics, vol. 81-82, pp. 205-213. 2. K. Ferdows and A. D. Meyer (1990), Lasting improvements in manufacturing performance: In search of a new theory ,Journal of Operations Management, vol.9, no.2, pp.168-184 3. Hayes, R.H. and Wheelwright, S.C.(1984), Restoring our competitive edge:Competing through manufacturing, New York:John Wiley and Sons. 4. Hayes, R. H. and Pisano, G. P.(1994), Beyond world class, the new manufacturing strategy, Harvard Business Review, vol.72, no.10, pp.77-86. 5. I.Dierickx and K. Cool(1989), Asset Stock Accumulation and Sustainability of Competitive Advantage, Management Science, vol.35, no.12, pp.1504-1511 6. J.Nakane(1986), Manufacturing futures survey in Japan: a comparative survey 1983-1986, System Science Institute- Waseda University, Tokyo. 7. Kim, J. S. and Arnold, P.(1993), Manufacturing competence and business performance:A framework and empirical analysis, International Journal of Operation and Production Management, vol.13, no.10, pp.4-22. 8. Leong, G. K., Snyder, D. L. and Ward, P. T.(1990), Research in the Process and Content of Manufacturing Strategy, Omega, vol.18, no.2, pp.109-122. 9. Orr, S.,(1999) , The role of quality management in manufacturing strategy:Experiences from the Australian wine industry, Total Quality Management, vol.10, no.2, pp.271-279. 10. P. T. Bolwijn and T. Kumpe(1990), Manufacturing in the 1990s—Productivity, flexibility and innovation, Long Range Planning, vol.23, no.4, pp.44-57. 11. Roth, A. V., and Miller, J. G.(1992), Success factors in manufacturing, Business Horizons, July-August, pp.73-81. 12. Roth, A. V., and Miller, J. G.(1994), A taxonomy of manufacturing strategy. Management Science, vol.40, no.3, pp.285-304. 13.Saaty, Thomas L.(1977), “A Scaling Method for Priorities in Hierarchical Structure,” Journal of Mathematical Psychology, vol.15, no.3, pp. 234-281. 14. Saaty, Thomas L.(1980), The Analytic Hierarchy Process, New York: McGraw-Hill. 15. Saaty, Thomas L.(1990), “How to make a decision: The Analytic Hierarchy Process,” European Journal of Operation Research, vol.48, no.1, pp. 9-26. 16. Skinner, W.(1969), Manufacturing:Missing link in corporate strategy, Harvard Business Review, May-June. 17. Skinner, W.(1974), The focused factory, Harvard Business Review, (May/June). 18. T. J. Crowe1 and J.P. Nuño(1991),Deciding manufacturing priorities: Flexibility, cost, quality and service, Long Range Planning, vol.24, no.6, pp.88-95. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/25208 | - |
dc.description.abstract | 回顧2007年,從美國消費性電子廠商Apple推出第一支搭載投射式電容觸控面板手機,iPhone風潮一時席捲全球,正式引領投射電容觸控面板需求的大幅成長。相較目前的電阻式觸控,電容式觸控面板由於透光性佳、精準定位、耐用度高,直覺的流暢觸感同時支援多點觸控技術,豐富使用者操作體驗,而深受如智慧型手機、平板電腦等高階電子產品的青睞。
本研究鎖定台灣投射式電容觸控面板廠商,以製造能力觀點探討廠商之競爭策略。為了以量化方法評估廠商所具備之競爭製造能力,本研究依分析層級程序法之研究流程,經製造能力相關文獻探討與產業專家學者深度訪談,建構出三層級之廠商製造競爭能力模型,包含五大製造競爭構面:成本面、品質面、交期面、彈性面、服務面,以及共計十六項之重點製造能力指標。 研究結果顯示成本面為廠商最重視之製造競爭構面,其次為品質面與服務面。能否提供具價格競爭性、可靠度高、功能表現優異的產品與高良率製程,為廠商最為重要的製造競爭力衡量指標。隨著產業製造服務日趨重要,廠商能提供完全解決方案與依客戶要求提供客製化產品,遂也成為提供差異化服務之重要競爭能力。本研究最後給予投射式電容觸控面板廠商,往(1)改善製程良率提升獲利空間、(2)高附加價值市場發展、(3)供應鏈垂直整合與(4)積極開發具潛力的新製程技術,做為廠商製造競爭的發展建議。 | zh_TW |
dc.description.abstract | In 2007, the America consumer electronics manufacturer, Apple, released the first mobile phone equipped with projected capacitive (p-cap) touch panel. The fad of iPhone started over the world and led to promising demand of p-cap touch panel. Compared with the recent application of resistive touch, p-cap touch with better panel transparency, precise positioning, high durability and multi-touch technology enriches using experience. As a result, the high-end consumer electronic products such as smart phone and tablet PC are in favor of p-cap touch panel.
In this research, we focus on p-cap touch panel manufacturers in Taiwan and discuss the competitive strategy based on manufacturing capabilities perspective among this industry. In addition, through the literature review and understanding interviews with industrial experts, we follow the flow of AHP (Analytic Hierarchy Process) and construct a three-hierarchy model of manufacturing competitive capabilities, including objects of cost, quality, delivery, flexibility and service. Besides, there are total sixteen major criteria to evaluate manufacturing capabilities. AHP result indicates that the cost is regard as the top competitive object, and the followings are the quality and the service. For p-cap touch panel manufacturers, whether having the ability to provide products with competitive price, high reliability, excellent performance and high yield rate in manufacturing processing becomes crucial measurements in manufacturing capabilities among industry. Furthermore, while manufacturing services is becoming more important, manufactures who are able to offer total solution and meet customized requirements becomes key competitive competence in differentiating service. In conclusion, a sum-up competitive strategy of this research suggests manufacturers toward (1) improving yield rate in manufacturing processing, (2) exploiting new market of high value-added products, (3) forward integration, and (4) developing potential manufacturing processing. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T06:05:17Z (GMT). No. of bitstreams: 1 ntu-100-R97741071-1.pdf: 2332926 bytes, checksum: 85cc01be0a135d3b37493f1c4495bc38 (MD5) Previous issue date: 2011 | en |
dc.description.tableofcontents | 誌謝 i
中文摘要 ii ABSTRACT iii 圖目錄 vi 表目錄 vii 第一章 緒論 1 1.1研究背景與動機 1 1.2研究目的 2 1.3研究流程 4 1.4研究限制 5 第二章、文獻探討 6 2.1製造能力與競爭優先順序 6 2.2製造優勢 11 2.3觸控產業回顧 14 第三章、研究方法 30 3.1 AHP分析層級程序法 30 3.2 AHP研究設計 38 第四章 研究結果 47 4.1專家深度訪談 47 4.2 AHP模型結果分析 58 第五章、結論與建議 68 5.1研究結論 68 5.2廠商競爭發展建議 71 5.3未來研究建議 73 參考文獻 74 附錄一、訪談問卷 77 附錄二、AHP問卷 78 附錄三、訪談逐字稿 85 | |
dc.language.iso | zh-TW | |
dc.title | 台灣投射式電容觸控面板廠商之競爭策略─以製造能力探討 | zh_TW |
dc.title | Competitive Strategy of Projected Capacitive Touch Panel Manufacturers in Taiwan─A Study of Manufacturing Capabilities | en |
dc.type | Thesis | |
dc.date.schoolyear | 99-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 周雍強,謝淑華 | |
dc.subject.keyword | 投射式電容觸控面板,製造能力,分析層級程序法,廠商競爭策略, | zh_TW |
dc.subject.keyword | Projected Capacitive Touch Panel,Manufacturing Capabilities,Analytic Hierarchy Process,Competitive Strategy, | en |
dc.relation.page | 97 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2011-08-05 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
顯示於系所單位: | 商學研究所 |
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