台灣半導體產業使用RFID的策略優勢

Abstract

在全球化激烈競爭的時代裡，日新月益的電腦、網路、資料儲存及處理等技術， 還有盜版商品造成的銷售損失，皆迫使供應鏈上的企業必須找出新技術以保障其 競爭力及加強其商業優勢。RFID 這項技術似乎包含了解決此問題所有必要的成 份：更透明的供應鏈、既省時又省錢、以及更多企業間過程最佳化的機會，這些 整合在一起，可在全球化導向的商業中提供策略上的優勢。本論文將給予RFID 明確的定義，探討該技術的應用層面及顧客價值，並剖析應用該技術的公司有那 些策略上的優勢。未來，更高的安全性及顧客服務需求，以及產品自動辨識的標 準流程將會在這要求即時的世界中扮演重要角色，而RFID 勢必會被應用到相當 廣泛的領域裡。若能擴展此項技術的運用範圍，搭配正確的決策，台灣將會獲得 明顯的市場佔有率。本論文指出，台灣企業必須找出其製造、貿易等在全球布局 上的策略優勢。末尾並會針對台灣在工業上的角色提出一些預測。

Changes in the computer technology, access to the Internet, data storage and processing, together with globalization and fierce competition as well as increasing sales loss due to counterfeit products, have forced companies in a supply chain to think about new ways and technologies to secure their competitiveness and strengthen their business advantages. The RFID technology seems to possess all the needed ingredients for a solution. Higher visibility in the supply chain, cost and time reduction, and process optimization opportunities across companies combine to deliver strategic advantages in the globally-oriented business. This thesis will describe the RFID technology, providing a clear definition, some applications, the customer value, and the strategic advantages for the companies that deploy it. In the future, customer driven demands, higher demand for security and customer services, and the automation of standard process of product identification will play a significant role in the real-time world, where RFID will certainly find its use and acceptance in many areas. Taiwan may gain a significant market share by using this technology for the local companies, provided that the right decisions can be made to strengthen their position by broadening its use and exporting its capabilities. The thesis will show how Taiwanese companies have to think about the strategic advantages in their global position in manufacture, distribution and trade. Taiwan's role in this industry will be described and some forecast will be made at the end of the thesis.