請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/24897
標題: | 網路行銷策略 – 以 Plustek Inc. 公司為列 Internet Marketing Strategies – A Case on Plustek Inc. |
作者: | Jen-Pin Hsu 許壬賓 |
指導教授: | 盧信銘(Hsin-Min Lu) |
關鍵字: | 網路行銷,關鍵字廣告,搜尋引擎最佳化,社群媒體,病毒式行銷, Internet Marketing,Network Effect,Google Advertising,AdWords,Search Engine Optimization,Social Media Marketing,Viral Marketing, |
出版年 : | 2011 |
學位: | 碩士 |
摘要: | For today’s businesses, delivering marketing messages to the audience is no longer dependent on persuasive print advertising. In order to be truly successful in today’s competitive environment, it is absolutely essential for a company to conduct and include “Internet Marketing” in its yearly marketing plan. Since the term “Internet Marketing” is consider to be a broad scope, this research paper will only focus on a few important Internet Marketing tool that SMBs (Small and Medium Businesses) can take full advantage on to either increase brand awareness or generate sales. The main focus of this research will be on Google Advertising, Social Network, and Viral Marketing, which are some of the most widely used and are probably the most effective Internet marketing tool that any SMB need to adopt. This research paper will use the company Plustek Inc. for exploring various techniques and tools that can be utilized. Plustek, as a Taiwanese based company coming out of OEM business to heavily promoting its own brand in the recent years. This paper will attempt to provide understanding of each methods described and to provide proper guidance for implement a successful Internet marketing campaign. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/24897 |
全文授權: | 未授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
ntu-100-1.pdf 目前未授權公開取用 | 2.13 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。