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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 游張松(Chang-Sung Yu) | |
dc.contributor.author | Yi-Ching Chen | en |
dc.contributor.author | 陳怡菁 | zh_TW |
dc.date.accessioned | 2021-06-08T05:38:07Z | - |
dc.date.copyright | 2004-06-09 | |
dc.date.issued | 2003 | |
dc.date.submitted | 2004-06-09 | |
dc.identifier.citation | 【英文部份】
Bartlett, Christopher A. and Ghoshal Sumantra, “Managing Across Borders – The Transnational Solution”, Harvard Business School Press, 1989. Bleeker, Samuel E., “The Virtual Organization”, The Futurist, March-April 1994. Boudreau, Marie-Claude., Loch Karen D., Robey Daniel., and Straub Detmar., “ Going Global: Using information technology to advance the competitiveness of the virtual transnational organization”, Academy of Management Executive, Nov 1998. Cairncross Frances, “The Death of Distance”, Harvard Business School Press, 1997. Charan R., and Colvin G., “Why CEOS Fail”, Fortune, June 1999. Drucker, Peter F., ”The Coming of the New Organization”, Harvard Business Review, January- February, 1988. Handy Charles, “Trust and Virtual Organization”, Harvard Business Review, May-June 1995. Kaplan, Robert S., and Norton, David P., “The Balanced Scorecard: Translating Strategy Into Action”, Harvard Business School Press, 1996. Kaplan, Robert S., and Norton, David P., “The balanced scorecard – measures that drive performance” , Harvard Business Review, Jan/Feb 1992. Kaplan, Robert S., and Norton, David P., “Using the balanced scorecard as a strategic management system”, Harvard Business Review, Jan/Feb 1996. Kaplan, Robert S., and Norton, David P., “Transforming the balanced scorecard from performance measurement to strategic management: Part I and Part II”, Accounting Horizons, March 2001. Katz, Michael and Shapiro Carl, “Network Externalities, Competition and Compatibility”, American Economics Review, Vol.75, No3, June 1985. Lipnack Jessica and Stamps Jeffrey, “Virtual Teams: Reaching Across Space, Time, and Organizations with Technology”, John Wiley and Sons, Inc. 1997. Lucas, Henry C Jr. and Baroudi Jack, “The role of information technology in organization design”, Journal of management Information systems, Spring 1994. Norton, David P., “Building Strategic Maps: The Importance of Time-Phasing the Strategy”, Balanced Scorecard Report, Vol. 3, No.2, Mar/Apr 2001. Porter, Michael E., “Technology and competitive advantage”, The journal of Business strategy Vol. 5, Pg. 60, 1985. Porter, Michael E., “Competitive Advantage: Creating and Sustaining Superior Performance”, The Free Press, 1985. Porter, Michael E., “What is Strategy?”, Harvard Business Review, Nov/Dec 1996. Porter, Michael E., “Strategy and the Internet”, Harvard Business Review, March 2001. Shapiro Carl and Varian, Hal R., “Information Rules: A Strategic Guide to the Network Economy”, Harvard Business School Press, 1998. Stalk George, JR. and Hout, Thomas M., “Competing Against Time: How Time-Based Competition is Reshaping Global Markets”, The Free Press, 1990. Treacy M., and Wiersema F., “The Discipline of Market Leaders: Choose Your customers, Narrow Your Focus, Dominate Your Market, Addison-Wesley, 1995. 【中文部份】 朱道凱 譯,Robert S. Kaplan and David P. Norton原著 (1999),平衡計分卡:資 訊 時代的策略管理工具,臉譜 遠擎 策略績效事業部譯,Robert S. Kaplan and David P. Norton原著 (2001), 策略 核心組織:以平衡計分卡有效執行企業策略,臉譜 劉真如 譯,Peter F. Drucker 原著 (2002),下一個社會,商周 【網站數據資料部份】 http://www.instat.com/ http://www.itu.int http://www.find.org.tw | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/24716 | - |
dc.description.abstract | 拜通訊技術進步與通訊網路效應之賜,各式各樣綿密的通訊網路,重塑人類對於時空距離的定義。對企業而言,心智地理的擴張,使得經營活動不再受到地理位置限制,行動能力與競爭優勢增加的同時,原有經營流程與方式亦隨之改變,使得管理工作更加困難。因此,本研究嘗試使用『平衡計分卡』將行動化影響納入策略思考,使得企業在行動化的影響中,仍然可以達成策略聚焦並付諸執行。
本研究列舉之行動化技術相關影響,包含『組織分散化』、『時基競爭』、『全球化發展』與『資訊不對稱降低』,在三大策略主題 (創造經銷優勢、增加顧客價值、建立作業優勢) 之下,納入平衡計分卡的內部流程構面與學習成長構面,分析其衍生的策略目標,以 策略地圖脈絡說明企業行動化之策略涵義,並透過平衡計分卡的展開,建議執行之要點與方向。 | zh_TW |
dc.description.abstract | As a result of the achievements in communications technologies and network effects, a variety of connected communications networks redefine the distance of time and space for human beings. As to businesses, the expansion of Mental Geography breaks the geographic limitation for operating activities. The advancements of mobility and competitive advantages have changed business models and processes, which makes management even harder. Therefore, the concept of Balanced Scorecard is applied to bring the influence of mobilization into strategic management process, helping business become strategy-focused and implement strategies in an easier way.
The influences of mobilization listed in this thesis include Loose Organization、Time-Based Competition、Globalization and Decreased Information Asymmetry, which are comprised in the Internal Perspective and Learning and Growth perspective of Balanced Scorecard under three major strategy subjects (Build the Franchise、Increase Customer Value and Improve Cost Structure and Asset Utilization). The strategy objects elicited from the influences of mobilization are displayed in the Strategy Map. Through the Cause-and-Effect relationships, illustrated the strategic meanings of mobilization. Finally, the strategy objects are decomposed into detailed ones in the Balanced Scorecard and then demonstrate the main points and direction of strategy implementation. | en |
dc.description.provenance | Made available in DSpace on 2021-06-08T05:38:07Z (GMT). No. of bitstreams: 1 ntu-92-R90741026-1.pdf: 2174931 bytes, checksum: 82bbf3b2c07e3db3b578c87601d5e85b (MD5) Previous issue date: 2003 | en |
dc.description.tableofcontents | 目錄
圖目錄 表目錄 第一章 緒論.............................................1 1.1 研究動機............................................1 1.2 研究目的............................................2 1.3 研究架構............................................2 第二章 文獻探討.........................................4 2.1 平衡計分卡..........................................4 2.1.1 平衡計分卡的推出..................................4 2.1.2 平衡計分卡的轉變 – 新策略管理制度................5 2.1.3 創造策略核心組織..................................6 2.1.4 平衡計分卡與傳統績效衡量指標的比較................8 2.2 企業行動化架構......................................9 2.2.1 企業行動化相關通訊技術演進.......................10 2.2.2 企業行動化架構說明...............................12 2.2.3 結合平衡計分卡與企業行動化架構...................14 2.3 企業行動化影響.....................................15 2.3.1 網路效應 (Network Effects).......................15 2.3.2 組織分散化 ( Loose organization )................16 2.3.3 時基競爭 ( Time-Based Competition)...............18 2.3.4 全球化發展 (Globalization).......................21 2.3.5 資訊不對稱 (Information Asymmetry)...............22 第三章 策略地圖.........................................24 3.1 策略核心組織........................................24 3.2 建搆策略地圖........................................26 3.2.1 策略主題.........................................26 3.2.2 策略地圖與平衡計分卡四個構面.....................27 3.3 策略地圖與行動化策略涵義............................29 3.3.1 內部流程構面與學習成長構面.......................31 3.3.2 顧客構面與財務構面...............................36 第四章 執行平衡計分卡...................................39 4.1 展開策略地圖........................................39 4.1.1 探究內部流程目標.................................39 4.1.2 連結員工與目標...................................40 4.2 支援能力配合........................................41 4.2.1 創新流程.........................................42 4.2.2 顧客管理流程.....................................42 4.2.3 作業流程.........................................43 4.3 衡量指標與行動方案..................................43 4.3.1 衡量指標.........................................43 4.3.2 行動方案.........................................45 第五章 結論與建議.......................................47 5.1 研究結論與限制......................................47 5.1.1 研究結論.........................................47 5.1.2 研究限制.........................................49 5.2 後續研究建議........................................49 參考資料 | |
dc.language.iso | zh-TW | |
dc.title | 企業行動化的策略涵義與執行:平衡計分卡觀點 | zh_TW |
dc.title | The Strategic Meaning and Implementation of Business Mobilization:Viewpoints from Balanced Scorecard | en |
dc.type | Thesis | |
dc.date.schoolyear | 91-2 | |
dc.description.degree | 碩士 | |
dc.contributor.coadvisor | 周宣光,柯承恩, | |
dc.subject.keyword | 平衡計分卡,企業行動化,策略執行,M 化, | zh_TW |
dc.subject.keyword | Business Mobilization,Strategy Implementation,Mobilize,Balanced Scorecard, | en |
dc.relation.page | 49 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2004-06-09 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
顯示於系所單位: | 商學研究所 |
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